Assessing Your Brand Needs
Learn how to choose an office location that matches your brand and
meets your company culture requirements.
When looking for an office location, in addition to
keeping the “business” in mind, you should also
be thinking about your brand and company
You should think about how your office space
will fit your company needs on the outside and
The following points are a few brand & culture
considerations to keep in mind as you browse
Safety & Community
What to assess
No matter what industry you’re in, the first thing
to decide is what type of culture your business
For instance, think about:
Dress Code: business formal vs. business casual
Flexibility: In-house workers vs. remote workers
A business with large sales
or customer service teams
would most likely prefer
individual workspaces to
prevent other employees
Your company culture will ultimately influence your
This same business might also enforce a business
formal dress code because of client visits.
However, if you want your company culture to
encourage collaboration amongst different teams, an
open floor plan would be a better idea.
Matching your company culture to your office
layout will help you plan for the following:
Office space requirements
Special rooms (conference rooms, nap rooms, etc.)
Amenities (kitchen, break room)
Modern Workspace: Offices, Co-working,
and What’s Right for You
Another point to consider is if the office space
matches your brand image.
For this, it’s important to ask landlords what
renovations (if any) you’ll be able to make:
Selecting wall color schemes to match brand
It’s also important to check with your landlord
about the type of signage you’re allowed to put
outside the office location.
Side Street Sidewalk Signs
Super-Sized Outdoor Signs
Choosing a business location close to a thriving
community will benefit your business when it
comes to recruiting employees.
Potential employees will be more interested in your
business if it’s located near a community with the
Low crime rates
Good school systems
Residential real-estate options
This will raise your chances of recruiting and
In addition to your office being located in a safe
area, it’s important to research the building and
office security as well.
Be sure to ask the landlord about the following:
• Security systems: what video surveillance and fire
alarm systems are in place? What is the emergency
evacuation plan for the building?
• Access control systems: how will employees and
visitors access the building and office? Will they be
able to have 24/7 access?
• Perimeter security: is there outdoor lighting and
surveillance after work hours?