Your new office location should vibe with your company's brand and culture. This SlideShare will guide you through what to consider.

1. GRASSHOPPER
ACADEMY
Assessing Your Brand Needs
Learn how to choose an office location that matches your brand and
meets your company culture requirements.

2. When looking for an office location, in addition to
keeping the “business” in mind, you should also
be thinking about your brand and company
culture.
You should think about how your office space
will fit your company needs on the outside and
inside.

3. The following points are a few brand & culture
considerations to keep in mind as you browse
office space.
 Company Culture
 Brand Image
 Safety & Community
What to assess

4. Company Culture

5. Company Culture
No matter what industry you’re in, the first thing
to decide is what type of culture your business
will have.
For instance, think about:
 Team Structure
 Dress Code: business formal vs. business casual
 Flexibility: In-house workers vs. remote workers

6. Company Culture
Example:
 A business with large sales
or customer service teams
would most likely prefer
individual workspaces to
prevent other employees
from disruptive
conversations.
Your company culture will ultimately influence your
office layout.
This same business might also enforce a business
formal dress code because of client visits.

7. Company Culture
However, if you want your company culture to
encourage collaboration amongst different teams, an
open floor plan would be a better idea.

8. Matching your company culture to your office
layout will help you plan for the following:
 Furniture
 Office space requirements
 Special rooms (conference rooms, nap rooms, etc.)
 Amenities (kitchen, break room)
Extra Reading
Modern Workspace: Offices, Co-working,
and What’s Right for You
Company Culture

9. Brand Image

10. Brand Image
Another point to consider is if the office space
matches your brand image.

11. Brand Image
For this, it’s important to ask landlords what
renovations (if any) you’ll be able to make:
 Selecting wall color schemes to match brand
colors
 Wallpaper
 Lighting
 Hanging pictures
 In-office signage
 Custom Furniture

12. Brand Image
It’s also important to check with your landlord
about the type of signage you’re allowed to put
outside the office location.
 Side Street Sidewalk Signs
 Super-Sized Outdoor Signs
 Multi-Tenant Signs
 Digital Displays
 Banners

13. Community & Safety

14. Community
Choosing a business location close to a thriving
community will benefit your business when it
comes to recruiting employees.

15. Community
Potential employees will be more interested in your
business if it’s located near a community with the
following:
 Low crime rates
 Good school systems
 Daycare
 Health facilities
 Residential real-estate options
This will raise your chances of recruiting and
retaining employees.

16. Safety
In addition to your office being located in a safe
area, it’s important to research the building and
office security as well.

17. Safety
Be sure to ask the landlord about the following:
• Security systems: what video surveillance and fire
alarm systems are in place? What is the emergency
evacuation plan for the building?
• Access control systems: how will employees and
visitors access the building and office? Will they be
able to have 24/7 access?
• Perimeter security: is there outdoor lighting and
surveillance after work hours?

18. Review

19. Review
Company Culture
 Choose a business location that meets your
business needs and company culture
requirements.
 Style of Operation
 Office Layout
 Dress code

20. Review
Brand Image
 Double-check that you’ll have flexibility to “brand”
your office.
 Indoor and outdoor signage
 Color schemes
 Office Decor

21. Review
Safety & Community
 Choose a business location in a thriving & safe
community.
 Low crime rate
 Family amenities
 Growing community

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Understanding State & Municipal
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