SMX Advanced: Finding the Data in Conversion Optimization

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0 likes•307 views

Andrew Garberson

From the session on conversion rates and the laws of diminishing astonishment.

Data & Analytics

#SMX #XXA @SpeakerName
Finding the Data in Conversion Optimization

#SMX #XXA @SpeakerName
This way is
north, right?

#SMX #XXA @SpeakerName
Listen to me,
DUMMY!

#SMX #XXA @SpeakerName
This looks like
a path.

#SMX #XXA @SpeakerName
We’re almost
there!

#SMX #XXA @SpeakerName
If only YOU
had listened…

#SMX #XXA @SpeakerName
Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin
ConstantContact Cyfe Supermetrics Buzzstream VWO
Clicktale Compete Hubspot Pardot ExactTarget Oracle
Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer
Hootsuite Percolate Google Analytics Google AdWords Bing
Ads Google Trends Google Search Console Bing Webmaster
Tools NewsCred Skyword Kapost
Parse.ly Twitter Contently Tableau
Adobe Target Optimize.ly
Unbounce HotJar CrazyEgg
Bit.ly MailChimp Campaign
Monitor Rapportive SendGrid
Kenshoo Acquisio Facebook
Twitter and many many more

#SMX #XXA @SpeakerName
This is a path and based on
my intuition it looks like it may
be going in the right general
direction so let’s assume it’s
correct and follow it to
god-knows-where.

#SMX #XXA @SpeakerName
Reporting in
AdWords
Analytics
Optimize

#SMX #XXA @SpeakerName
Reporting in
AdWords

#SMX #XXA @SpeakerName
Wait...
which metrics?

#SMX #XXA @SpeakerName
Headline
Display URL
Description
Description

#SMX #XXA @SpeakerName
bit.ly/smx-cro-stats1

#SMX #XXA @SpeakerName
bit.ly/smx-cro-exp

#SMX #XXA @SpeakerName
bit.ly/smx-cro-label

#SMX #XXA @SpeakerName
bit.ly/smx-cro-reports

#SMX #XXA @SpeakerName
Reporting in
Analytics

#SMX #XXA @SpeakerName
bit.ly/smx-cro-seg

#SMX #XXA @SpeakerName
bit.ly/smx-cro-events

#SMX #XXA @SpeakerName
OMG I’m
so excited!

#SMX #XXA @SpeakerName
It’s been
6 hours…

#SMX #XXA @SpeakerName
Reporting in
Optimize

#SMX #XXA @SpeakerName
bit.ly/smx-cro-tfa

#SMX #XXA @SpeakerName
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT #SMX EAST

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SMX Advanced: Finding the Data in Conversion Optimization

1. #SMX #XXA @SpeakerName

2. #SMX #XXA @SpeakerName

3. #SMX #XXA @SpeakerName Finding the Data in Conversion Optimization

4. #SMX #XXA @SpeakerName

5. #SMX #XXA @SpeakerName

6. #SMX #XXA @SpeakerName This way is north, right?

7. #SMX #XXA @SpeakerName Listen to me, DUMMY!

8. #SMX #XXA @SpeakerName Can’t hear you!

9. #SMX #XXA @SpeakerName This looks like a path.

10. #SMX #XXA @SpeakerName We’re almost there!

11. #SMX #XXA @SpeakerName If only YOU had listened…

12. #SMX #XXA @SpeakerName Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more

13. #SMX #XXA @SpeakerName This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s correct and follow it to god-knows-where.

14. #SMX #XXA @SpeakerName Reporting in AdWords Analytics Optimize

15. #SMX #XXA @SpeakerName Reporting in AdWords Analytics Optimize

16. #SMX #XXA @SpeakerName Reporting in AdWords

17. #SMX #XXA @SpeakerName

18. #SMX #XXA @SpeakerName Brain overload

19. #SMX #XXA @SpeakerName Wait... which metrics?

20. #SMX #XXA @SpeakerName Headline Display URL Description Description

21. #SMX #XXA @SpeakerName

22. #SMX #XXA @SpeakerName bit.ly/smx-cro-stats1

23. #SMX #XXA @SpeakerName bit.ly/smx-cro-exp

24. #SMX #XXA @SpeakerName bit.ly/smx-cro-label

25. #SMX #XXA @SpeakerName bit.ly/smx-cro-reports

26. #SMX #XXA @SpeakerName Reporting in Analytics

27. #SMX #XXA @SpeakerName bit.ly/smx-cro-seg

28. #SMX #XXA @SpeakerName bit.ly/smx-cro-seg

29. #SMX #XXA @SpeakerName

30. #SMX #XXA @SpeakerName

31. #SMX #XXA @SpeakerName bit.ly/smx-cro-events

32. #SMX #XXA @SpeakerName bit.ly/smx-cro-events

33. #SMX #XXA @SpeakerName

34. #SMX #XXA @SpeakerName

35. #SMX #XXA @SpeakerName

36. #SMX #XXA @SpeakerName OMG I’m so excited!

37. #SMX #XXA @SpeakerName It’s been 6 hours…

38. #SMX #XXA @SpeakerName Reporting in Optimize

39. #SMX #XXA @SpeakerName

40. #SMX #XXA @SpeakerName

41. #SMX #XXA @SpeakerName

42. #SMX #XXA @SpeakerName bit.ly/smx-cro-tfa

43. #SMX #XXA @SpeakerName bit.ly/smx-cro-tfa

44. #SMX #XXA @SpeakerName bit.ly/smx-cro-tfa

45. #SMX #XXA @SpeakerName

46. #SMX #XXA @SpeakerName Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more

47. #SMX #XXA @SpeakerName This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s correct and follow it to god-knows-where.

48. #SMX #XXA @SpeakerName LISTEN TO ME, DUMMY!

49. #SMX #XXA @SpeakerName This way is north, right?

50. #SMX #XXA @SpeakerName

51. #SMX #XXA @SpeakerName LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT #SMX EAST

SMX Advanced: Finding the Data in Conversion Optimization

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