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SMX Advanced: Finding the Data in Conversion Optimization

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From the session on conversion rates and the laws of diminishing astonishment.

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SMX Advanced: Finding the Data in Conversion Optimization

  1. 1. #SMX #XXA @SpeakerName
  2. 2. #SMX #XXA @SpeakerName
  3. 3. #SMX #XXA @SpeakerName Finding the Data in Conversion Optimization
  4. 4. #SMX #XXA @SpeakerName
  5. 5. #SMX #XXA @SpeakerName
  6. 6. #SMX #XXA @SpeakerName This way is north, right?
  7. 7. #SMX #XXA @SpeakerName Listen to me, DUMMY!
  8. 8. #SMX #XXA @SpeakerName Can’t hear you!
  9. 9. #SMX #XXA @SpeakerName This looks like a path.
  10. 10. #SMX #XXA @SpeakerName We’re almost there!
  11. 11. #SMX #XXA @SpeakerName If only YOU had listened…
  12. 12. #SMX #XXA @SpeakerName Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more
  13. 13. #SMX #XXA @SpeakerName This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s correct and follow it to god-knows-where.
  14. 14. #SMX #XXA @SpeakerName Reporting in AdWords Analytics Optimize
  15. 15. #SMX #XXA @SpeakerName Reporting in AdWords Analytics Optimize
  16. 16. #SMX #XXA @SpeakerName Reporting in AdWords
  17. 17. #SMX #XXA @SpeakerName
  18. 18. #SMX #XXA @SpeakerName Brain overload
  19. 19. #SMX #XXA @SpeakerName Wait... which metrics?
  20. 20. #SMX #XXA @SpeakerName Headline Display URL Description Description
  21. 21. #SMX #XXA @SpeakerName
  22. 22. #SMX #XXA @SpeakerName bit.ly/smx-cro-stats1
  23. 23. #SMX #XXA @SpeakerName bit.ly/smx-cro-exp
  24. 24. #SMX #XXA @SpeakerName bit.ly/smx-cro-label
  25. 25. #SMX #XXA @SpeakerName bit.ly/smx-cro-reports
  26. 26. #SMX #XXA @SpeakerName Reporting in Analytics
  27. 27. #SMX #XXA @SpeakerName bit.ly/smx-cro-seg
  28. 28. #SMX #XXA @SpeakerName bit.ly/smx-cro-seg
  29. 29. #SMX #XXA @SpeakerName
  30. 30. #SMX #XXA @SpeakerName
  31. 31. #SMX #XXA @SpeakerName bit.ly/smx-cro-events
  32. 32. #SMX #XXA @SpeakerName bit.ly/smx-cro-events
  33. 33. #SMX #XXA @SpeakerName
  34. 34. #SMX #XXA @SpeakerName
  35. 35. #SMX #XXA @SpeakerName
  36. 36. #SMX #XXA @SpeakerName OMG I’m so excited!
  37. 37. #SMX #XXA @SpeakerName It’s been 6 hours…
  38. 38. #SMX #XXA @SpeakerName Reporting in Optimize
  39. 39. #SMX #XXA @SpeakerName
  40. 40. #SMX #XXA @SpeakerName
  41. 41. #SMX #XXA @SpeakerName
  42. 42. #SMX #XXA @SpeakerName bit.ly/smx-cro-tfa
  43. 43. #SMX #XXA @SpeakerName bit.ly/smx-cro-tfa
  44. 44. #SMX #XXA @SpeakerName bit.ly/smx-cro-tfa
  45. 45. #SMX #XXA @SpeakerName
  46. 46. #SMX #XXA @SpeakerName Pinterest AdRoll Magestic Maxymiser Kissmetrics Marin ConstantContact Cyfe Supermetrics Buzzstream VWO Clicktale Compete Hubspot Pardot ExactTarget Oracle Marketo SEMRush SpyFu Moz NerdyData Followerwonk Buffer Hootsuite Percolate Google Analytics Google AdWords Bing Ads Google Trends Google Search Console Bing Webmaster Tools NewsCred Skyword Kapost Parse.ly Twitter Contently Tableau Adobe Target Optimize.ly Unbounce HotJar CrazyEgg Bit.ly MailChimp Campaign Monitor Rapportive SendGrid Kenshoo Acquisio Facebook Twitter and many many more
  47. 47. #SMX #XXA @SpeakerName This is a path and based on my intuition it looks like it may be going in the right general direction so let’s assume it’s correct and follow it to god-knows-where.
  48. 48. #SMX #XXA @SpeakerName LISTEN TO ME, DUMMY!
  49. 49. #SMX #XXA @SpeakerName This way is north, right?
  50. 50. #SMX #XXA @SpeakerName
  51. 51. #SMX #XXA @SpeakerName LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT #SMX EAST

From the session on conversion rates and the laws of diminishing astonishment.

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