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Analytics Working Smarter & Harder by Andrew Garberson at SMX Advanced

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#SMX #23C @Garberson
WITH A SLY SMILE TO PROVE IT
ANALYTICS
WORKING
SMARTER
&HARDER

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#SMX #23C @Garberson
Andrew Garberson
Director of Marketing Strategy

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#SMX #23C @Garberson
OUT-OF-THE-BOX
IMAGINABLE
EVERYTHING
TRACKING
OMG
PORRIDGE, ANYONE?

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Analytics Working Smarter & Harder by Andrew Garberson at SMX Advanced

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Make your analytics work smarter and harder with strategic implementation and reporting. Originally presented at SMX Advanced in 2018.

Topics include:
Event tracking
Goals
Custom dimensions
Custom metrics
Custom segments
Audiences
First party cookies

Make your analytics work smarter and harder with strategic implementation and reporting. Originally presented at SMX Advanced in 2018.

Topics include:
Event tracking
Goals
Custom dimensions
Custom metrics
Custom segments
Audiences
First party cookies

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Analytics Working Smarter & Harder by Andrew Garberson at SMX Advanced

  1. 1. #SMX #23C @Garberson WITH A SLY SMILE TO PROVE IT ANALYTICS WORKING SMARTER &HARDER
  2. 2. #SMX #23C @Garberson Andrew Garberson Director of Marketing Strategy
  3. 3. #SMX #23C @Garberson OUT-OF-THE-BOX IMAGINABLE EVERYTHING TRACKING OMG PORRIDGE, ANYONE?
  4. 4. #SMX #23C @Garberson SEARCH BARLOGO NAVIGATION HEROCTA FORMDOWNLOAD IF: WE START SMARTER THEN: ANALYTICS WORKS HARDER
  5. 5. #SMX #23C @Garberson Search LANDO CONSULTING Solutions About LANDO Instagram Case Studies Blog Contact Call Now EverythingYou’ve Heard IsTrue DOWNLOAD REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SEARCH BOX NAVIGATION HERO IMAGE MAIN CTA PDF DOWNLOAD LEAD FORM
  6. 6. #SMX #23C @Garberson Share these #SMXInsights on your social channels! #SMXInsights EVENTS GOALS CUSTOMDIMENSIONS CALCULATEDMETRICS CUSTOMMETRICS FIRST-PARTYCOOKIES
  7. 7. #SMX #23C @Garberson SITE SEARCH LANDO CONSULTINGUNDERSTAND: CTA NAVIGATION REDESIGNS & LAYOUT CHANGES Instagram should be in the main navigation Uh... let’s test it
  8. 8. #SMX #23C @Garberson SITE SEARCH LANDO CONSULTINGUNDERSTAND: CTA NAVIGATION HOW ARE PEOPLE USING THE SITE?
  9. 9. #SMX #23C @Garberson UNDERSTAND: HOW ARE PEOPLE USING THE SITE?
  10. 10. #SMX #23C @Garberson UNDERSTAND: HOW ARE PEOPLE USING THE SITE?
  11. 11. #SMX #23C @Garberson UNDERSTAND: DO IT LIKE LANDO bit.ly/smx-adv-nav
  12. 12. #SMX #23C @Garberson LANDO CONSULTING REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS
  13. 13. #SMX #23C @Garberson LANDO CONSULTING REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS Do we even know conversion paths? Yeah bro, I got you
  14. 14. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS Event = Whitepaper Download Segment = Sessions with Download
  15. 15. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS Dimension = Ship Capacity Value = User Input
  16. 16. #SMX #23C @Garberson LANDO CONSULTING Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS REQUEST A QUOTE DOWNLOAD EverythingYou’ve Heard IsTrue Now serving Cloud City! >
  17. 17. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS LANDO CONSULTING REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD Header, Request a Consultation V In-Article, Let’s Talk! V Header, Contact Form
  18. 18. #SMX #23C @Garberson UNDERSTAND: DO IT LIKE LANDO bit.ly/smx-adv-form bit.ly/smx-adv-cookie
  19. 19. #SMX #23C @Garberson SITE SEARCH LANDO CONSULTINGCALCULATE: CTA NAVIGATION CUSTOM METRICS & MATH I’m too busy to pick through the data. Then let’s make it simpler
  20. 20. #SMX #23C @Garberson Share these #SMXInsights on your social channels! #SMXInsights Custom metrics can be seen as event tracking on steroids [because] context gives meaning to data. -Yehoshua Coren
  21. 21. #SMX #23C @Garberson LANDO CONSULTING Name Home Planet Ship Capacity Cape Size CALCULATE: CUSTOM METRICS AND MATH REQUEST A QUOTE SITE SEARCH
  22. 22. #SMX #23C @Garberson CALCULATE: REQUIRED READING BY CHARLES FARINA
  23. 23. #SMX #23C @Garberson CALCULATE: DO IT LIKE LANDO
  24. 24. #SMX #23C @Garberson CALCULATE: DO IT LIKE LANDO bit.ly/smx-adv-labbit.ly/smx-adv-met bit.ly/smx-adv-calc
  25. 25. #SMX #23C @Garberson SIMPLIFY: MAKE INTERPRETATION EASIER
  26. 26. #SMX #23C @Garberson bit.ly/smx-adv-ds-recipe
  27. 27. #SMX #23C @Garberson ANALYTICS WORKING SMARTER & HARDER EVENTS GOALS CUSTOMDIMENSIONS CALCULATEDMETRICS CUSTOMMETRICS FIRST-PARTYCOOKIES OUT-OF-THE-BOX IMAGINABLE EVERYTHING TRACKING OMG
  28. 28. #SMX #23C @Garberson LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX

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