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#SMX #23C @Garberson
WITH A SLY SMILE TO PROVE IT
ANALYTICS
WORKING
SMARTER
&HARDER
#SMX #23C @Garberson
Andrew Garberson
Director of Marketing Strategy
#SMX #23C @Garberson
OUT-OF-THE-BOX
IMAGINABLE
EVERYTHING
TRACKING
OMG
PORRIDGE, ANYONE?
#SMX #23C @Garberson
SEARCH BARLOGO
NAVIGATION
HEROCTA
FORMDOWNLOAD
IF: WE START SMARTER
THEN: ANALYTICS WORKS HARDER
#SMX #23C @Garberson
Search
LANDO
CONSULTING
Solutions About LANDO Instagram Case Studies Blog Contact
Call Now
Everything...
#SMX #23C @Garberson
Share these #SMXInsights on your social channels!
#SMXInsights
EVENTS
GOALS
CUSTOMDIMENSIONS
CALCULAT...
#SMX #23C @Garberson
SITE SEARCH
LANDO
CONSULTINGUNDERSTAND:
CTA
NAVIGATION
REDESIGNS & LAYOUT CHANGES
Instagram
should be...
#SMX #23C @Garberson
SITE SEARCH
LANDO
CONSULTINGUNDERSTAND:
CTA
NAVIGATION
HOW ARE PEOPLE USING THE SITE?
#SMX #23C @Garberson
UNDERSTAND:
HOW ARE PEOPLE USING THE SITE?
#SMX #23C @Garberson
UNDERSTAND:
HOW ARE PEOPLE USING THE SITE?
#SMX #23C @Garberson
UNDERSTAND:
DO IT LIKE LANDO
bit.ly/smx-adv-nav
#SMX #23C @Garberson
LANDO
CONSULTING
REQUEST A QUOTE
Name
Home Planet
Ship Capacity
Cape Size
SMALL
MEDIUM
LARGE
X-LARGE
...
#SMX #23C @Garberson
LANDO
CONSULTING
REQUEST A QUOTE
Name
Home Planet
Ship Capacity
Cape Size
DOWNLOAD
QUANTIFY:
CUSTOMER...
#SMX #23C @Garberson
QUANTIFY:
CUSTOMER JOURNEYS
Event = Whitepaper Download
Segment = Sessions with Download
#SMX #23C @Garberson
QUANTIFY:
CUSTOMER JOURNEYS
Dimension = Ship Capacity
Value = User Input
#SMX #23C @Garberson
LANDO
CONSULTING
Name
Home Planet
Ship Capacity
Cape Size
SMALL
MEDIUM
LARGE
X-LARGE
2X-LARGE
DOWNLOA...
#SMX #23C @Garberson
QUANTIFY:
CUSTOMER JOURNEYS
LANDO
CONSULTING
REQUEST A QUOTE
Name
Home Planet
Ship Capacity
Cape Size...
#SMX #23C @Garberson
UNDERSTAND:
DO IT LIKE LANDO
bit.ly/smx-adv-form bit.ly/smx-adv-cookie
#SMX #23C @Garberson
SITE SEARCH
LANDO
CONSULTINGCALCULATE:
CTA
NAVIGATION
CUSTOM METRICS & MATH
I’m too
busy to
pick thro...
#SMX #23C @Garberson
Share these #SMXInsights on your social channels!
#SMXInsights
Custom metrics can be seen as event
tr...
#SMX #23C @Garberson
LANDO
CONSULTING
Name
Home Planet
Ship Capacity
Cape Size
CALCULATE:
CUSTOM METRICS AND MATH
REQUEST ...
#SMX #23C @Garberson
CALCULATE:
REQUIRED READING BY CHARLES FARINA
#SMX #23C @Garberson
CALCULATE:
DO IT LIKE LANDO
#SMX #23C @Garberson
CALCULATE:
DO IT LIKE LANDO
bit.ly/smx-adv-labbit.ly/smx-adv-met bit.ly/smx-adv-calc
#SMX #23C @Garberson
SIMPLIFY:
MAKE INTERPRETATION EASIER
#SMX #23C @Garberson
bit.ly/smx-adv-ds-recipe
#SMX #23C @Garberson
ANALYTICS WORKING SMARTER & HARDER
EVENTS
GOALS
CUSTOMDIMENSIONS
CALCULATEDMETRICS
CUSTOMMETRICS
FIRS...
#SMX #23C @Garberson
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
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Analytics Working Smarter & Harder by Andrew Garberson at SMX Advanced

Download to read offline

Make your analytics work smarter and harder with strategic implementation and reporting. Originally presented at SMX Advanced in 2018.

Topics include:
Event tracking
Goals
Custom dimensions
Custom metrics
Custom segments
Audiences
First party cookies

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Analytics Working Smarter & Harder by Andrew Garberson at SMX Advanced

  1. 1. #SMX #23C @Garberson WITH A SLY SMILE TO PROVE IT ANALYTICS WORKING SMARTER &HARDER
  2. 2. #SMX #23C @Garberson Andrew Garberson Director of Marketing Strategy
  3. 3. #SMX #23C @Garberson OUT-OF-THE-BOX IMAGINABLE EVERYTHING TRACKING OMG PORRIDGE, ANYONE?
  4. 4. #SMX #23C @Garberson SEARCH BARLOGO NAVIGATION HEROCTA FORMDOWNLOAD IF: WE START SMARTER THEN: ANALYTICS WORKS HARDER
  5. 5. #SMX #23C @Garberson Search LANDO CONSULTING Solutions About LANDO Instagram Case Studies Blog Contact Call Now EverythingYou’ve Heard IsTrue DOWNLOAD REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SEARCH BOX NAVIGATION HERO IMAGE MAIN CTA PDF DOWNLOAD LEAD FORM
  6. 6. #SMX #23C @Garberson Share these #SMXInsights on your social channels! #SMXInsights EVENTS GOALS CUSTOMDIMENSIONS CALCULATEDMETRICS CUSTOMMETRICS FIRST-PARTYCOOKIES
  7. 7. #SMX #23C @Garberson SITE SEARCH LANDO CONSULTINGUNDERSTAND: CTA NAVIGATION REDESIGNS & LAYOUT CHANGES Instagram should be in the main navigation Uh... let’s test it
  8. 8. #SMX #23C @Garberson SITE SEARCH LANDO CONSULTINGUNDERSTAND: CTA NAVIGATION HOW ARE PEOPLE USING THE SITE?
  9. 9. #SMX #23C @Garberson UNDERSTAND: HOW ARE PEOPLE USING THE SITE?
  10. 10. #SMX #23C @Garberson UNDERSTAND: HOW ARE PEOPLE USING THE SITE?
  11. 11. #SMX #23C @Garberson UNDERSTAND: DO IT LIKE LANDO bit.ly/smx-adv-nav
  12. 12. #SMX #23C @Garberson LANDO CONSULTING REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS
  13. 13. #SMX #23C @Garberson LANDO CONSULTING REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS Do we even know conversion paths? Yeah bro, I got you
  14. 14. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS Event = Whitepaper Download Segment = Sessions with Download
  15. 15. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS Dimension = Ship Capacity Value = User Input
  16. 16. #SMX #23C @Garberson LANDO CONSULTING Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD QUANTIFY: CUSTOMER JOURNEYS REQUEST A QUOTE DOWNLOAD EverythingYou’ve Heard IsTrue Now serving Cloud City! >
  17. 17. #SMX #23C @Garberson QUANTIFY: CUSTOMER JOURNEYS LANDO CONSULTING REQUEST A QUOTE Name Home Planet Ship Capacity Cape Size SMALL MEDIUM LARGE X-LARGE 2X-LARGE DOWNLOAD Header, Request a Consultation V In-Article, Let’s Talk! V Header, Contact Form
  18. 18. #SMX #23C @Garberson UNDERSTAND: DO IT LIKE LANDO bit.ly/smx-adv-form bit.ly/smx-adv-cookie
  19. 19. #SMX #23C @Garberson SITE SEARCH LANDO CONSULTINGCALCULATE: CTA NAVIGATION CUSTOM METRICS & MATH I’m too busy to pick through the data. Then let’s make it simpler
  20. 20. #SMX #23C @Garberson Share these #SMXInsights on your social channels! #SMXInsights Custom metrics can be seen as event tracking on steroids [because] context gives meaning to data. -Yehoshua Coren
  21. 21. #SMX #23C @Garberson LANDO CONSULTING Name Home Planet Ship Capacity Cape Size CALCULATE: CUSTOM METRICS AND MATH REQUEST A QUOTE SITE SEARCH
  22. 22. #SMX #23C @Garberson CALCULATE: REQUIRED READING BY CHARLES FARINA
  23. 23. #SMX #23C @Garberson CALCULATE: DO IT LIKE LANDO
  24. 24. #SMX #23C @Garberson CALCULATE: DO IT LIKE LANDO bit.ly/smx-adv-labbit.ly/smx-adv-met bit.ly/smx-adv-calc
  25. 25. #SMX #23C @Garberson SIMPLIFY: MAKE INTERPRETATION EASIER
  26. 26. #SMX #23C @Garberson bit.ly/smx-adv-ds-recipe
  27. 27. #SMX #23C @Garberson ANALYTICS WORKING SMARTER & HARDER EVENTS GOALS CUSTOMDIMENSIONS CALCULATEDMETRICS CUSTOMMETRICS FIRST-PARTYCOOKIES OUT-OF-THE-BOX IMAGINABLE EVERYTHING TRACKING OMG
  28. 28. #SMX #23C @Garberson LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX
  • dalbabes

    Jun. 20, 2018

Make your analytics work smarter and harder with strategic implementation and reporting. Originally presented at SMX Advanced in 2018. Topics include: Event tracking Goals Custom dimensions Custom metrics Custom segments Audiences First party cookies

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