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Google bought a_zoo-smx-to-03-20-13-simmons v3

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Google bought a_zoo-smx-to-03-20-13-simmons v3

  1. 1. Google bought a zoo!
  2. 2. Grant Simmons @simmonet #SMXDirector SEO & Social ProductThe Search Agency“Agent Algo” #OrangeFedoraSearch Agent, Father, SailorBut not necessarily in that orderwhen there’s a fair wind
  3. 3. Google bought a zoo! What’s Next?@simmonet #SMX
  4. 4. No one knows what’s next!@simmonet #SMX
  5. 5. Wild guess… Black & White Mammal The Shamu Update!@simmonet #SMX
  6. 6. The Shamu Update Panda + Penguin + ? We Need Future-Proof!http://true-wildlife.blogspot.com/
  7. 7. The Shamu Update How to avoid getting bit?@simmonet #SMX
  8. 8. Take notes @simmonet #SMX
  9. 9. RELEVANCE intent@simmonet #SMX
  10. 10. Avoiding Shamu - Relevance • Research queries not keywords • Every search is a question Intent to content • Create content to satisfy user search query@simmonet #SMX
  11. 11. The result does not always match the keyword, but it does match the intent! (Google guesses)@simmonet #SMX
  12. 12. Google suggests… Google delivers relevance… not an exact match… Research for intent@simmonet #SMX
  13. 13. Beware of The Thin Long Tail Relevance@simmonet #SMX
  14. 14. AUTHORITY trust@simmonet #SMX
  15. 15. Avoiding Shamu - Authority • Does your site appear fishy? – Does it pass the sniff test?@simmonet #SMX www.google.com/insidesearch/howsearchworks/thestory/
  16. 16. Quality Quantity not enough vs. not good enough@simmonet #SMX
  17. 17. Quality Inspires Interaction Mentions. Associations. Citations. Connections. Links. = Authority Love your penguin site www.penguinsnacks.com Thanks for da link man!@simmonet #SMX
  18. 18. ENGAGEMENT@simmonet #SMX
  19. 19. Avoiding Shamu - Engagement • SERP – Are you clickable? • Site – Are you satisfying the users’ intent? • Social – Are you inspiring shares?@simmonet #SMX
  20. 20. Clickable? • Fix Your SERP • Got Graph? vs. • Authorship • Core optimization – Titles – Snippets • Matching intent • Mark up@simmonet #SMX
  21. 21. Satisfying Intent? In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question). Duane Forrester Bing’s Matt Cutts  January 28th 2013@simmonet #SMX
  22. 22. (Great) Content Inspires Shares@simmonet #SMX
  23. 23. FUTURE-PROOF SEO@simmonet SMX
  24. 24. Beating the Shamu Update! • Understand Your Users – Intent to Content. Be Relevant. • Quality over Quantity – Build Authority. Inspire Links. • Engagement Matters – Clickable – Satisfying – Share-worthy@simmonet #SMX
  25. 25. Thank youGrant Simmonsgrant@thesearchagency.com@simmonetlinkedin.com/in/simmonetwww.thesearchagency.cawww.thesearchagency.comwww.thesearchagents.com
  26. 26. “Now I am the master.” Darth SEO Jr.@simmonet #SMX

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