Listing_Presentation

CHICAGO’S PREMIER BOUTIQUE REAL ESTATE COMPANY

CONLON: A Real Estate Company is Chicago’s #1
Boutique real estate brokerage. While competing
with franchises up to 5 times our size, CONLON
still ranks in the Top Ten in overall market share.
#
1
Chicago’s#1Boutique
RealEstateBrokerage.
ChicagoMarketShare.
Outofover500Firms.
WHO IS CONLON?
CHICAGO: 2040 N HALSTED AVENUE, CHICAGO, IL 60613 | 1101 W LAKE STREET, CHICAGO, IL 60607 | 2044 W ROSCOE STREET, CHICAGO, IL 60618 | 1255 N STATE STREET, CHICAGO, IL 60610
NORTH SHORE: 565 LINCOLN AVENUE, WINNETKA, IL 60093 WESTERN SUBURBS: 36 S WASHINGTON STREET, HINSDALE, IL 60521
TOP
10
*Chicago Market Share provided by MLS for Jan 1st, 2012 through June 4th, 2012.

$
388K10YRs
CONLON agents average over 10 years of industry experience
with an average home sale of $388,000. Compare that figure
to the $255,000 Chicago average. It is no secret that CONLON’s
success in sales and market share is a direct result of our
extraordinary knowledge.
OurAverageHomeSale
Price.Comparetothe
$255KChicagoAverage.
CONLONAveragesOver
10YearsofIndustry
ExperienceperAgent.
DID YOU KNOW?
+
*Average home sale provided by MLS for Jan 1st, 2012 through June 4th, 2012.

MARKETING

Brochures
7%
Print Advertising
6%
Other
1%
Signage
12%
Website &
Internet Advertising
74%
By understanding how buyers act, CONLON focuses marketing your home
where buyers search the most. We invest nearly 75% of our marketing
dollars on internet marketing ensuring the broadest market exposure for
your property. Furthermore, by spending over 25% of marketing dollars
on traditional marketing, we cover all the bases where buyers are looking.
WHERE BUYERS FOUND THE
HOME THEY PURCHASED
MARKETING DOLLAR
FOCUS BY CONLON
MARKETING WHERE BUYERS ARE
Source: National Association of Realtors, “Profile of Home Buyers and Sellers,” 2012
Yard Sign/
Open House
10%
Friend/Relative
6%
Newspaper
1%
Seller
1%
Other
<1%
Builder
5%
Website &
Internet
Advertising
42%
Agent
34%

On our website, a comprehensive detail page about your property
provides potential buyers high quality photography, key information
and an interactive amenities map of the surrounding area. With
links to Virtual Home Tours, street views, neighborhoods and
detailed agent information, ConlonRealEstate.com exceeds the
information buyers expect to find all in one place.
CONLONREALESTATE.COM

Source: ListHub.com
ONLINE DISTRIBUTION
&
Extensive information about your home
will be available where your potential
buyers are looking — ONLINE. These
national sites (and more) and the sites
that they power total more than 900
real estate search Web sites!

PRINT MATERIALS
CONLON offers top-quality print marketing. We have hand-
selected award-winning marketing personnel to effectively and
aesthetically reach your home’s audience. While endless custom
solutions are available, some standard print options include:
n Full-color, 4-page property brochures
n Full-color flyers
n A Quick Response bar code directed to your property’s details
n Free amenities maps and restaurant reports

Personal marketing and signage is an essential part of our
sales strategy. Upon signing with CONLON, we will immediately
put in place a For Sale sign and begin planning open houses
and broker’s opens to draw interest. Working closely with you
and keeping you informed of weekly feedback gives us the
ability, if needed, to adjust our action plan—focusing on what
your potential buyers are looking for.
PERSONAL MARKETING

PRICING STRATEGY

MARKET VALUE & TIMING
THE TRUE MARKET VALUE OF YOUR HOME IS:
What a buyer is willing to pay for the property — TODAY.
Based on today’s market.
Based on today’s competition.
Based on today’s financing.
Based on today’s economic conditions.
Based on the buyers’ perception of property condition.
Based on location.
Based on normal market time.
AS A SELLER YOU CONTROL:
Asking price.
The condition of the property.
THE TRUE MARKET VALUE OF YOUR HOME IS NOT:
What you have invested in it.
What you need out of it.
What it is appraised for.
What your neighbor’s house sold for.
What the tax assessor says it is worth.
What it is insured for.
Based on prices of homes in the area where you are moving.
AS A SELLER YOU DO NOT CONTROL:
Market Conditions.

Price aggressively and accordingly to sell your property. Setting the price
is as much art as science, but there are a few truths that never change.
n Fair market value attracts buyers, overpricing never does.
n The first two weeks of marketing are crucial.
n The market never lies, but it can change its mind.
CORRELATION OF ASKING PRICE AND
PERCENTAGE OF INTERESTED BUYERS
$-15% 90%
-10% 75%
+10% 30%
60%
% of Buyers
+15% 10%
Market Value
Asking Price
MARKET TIME AND ACTIVITY CURVE
1 2 3 4 5 6 7 8
Time on Market (in weeks)
Activity
MARKET VALUE & TIMING
LEGEND
Average Time on Market Time on Market Point of Sale
{
{
{
FairMarketValuePricedTooHighPricedTooLow
Time on Market

Your home needs to be in top notch condition because it affects the
price and value of your home. Although much of showcasing your home
is common sense, things like making any minor repairs, touching up
paint/wallpaper, general clean-up and pleasant decor can possibly
make a difference in bringing you more money when selling your home.
Pricing Summary: In order to sell your home for the best price in the
least amount of time, we need to be prepared to price properly, make a
good first impression and not chase the market downward.
SHOWING CONDITION & PRICING SUMMARY

COMMISSION

Broker Commission
What that means? A percentage of the final sales price is split between the
buyer’s broker and the listing agent. The commission covers everything a
broker provides to the seller including marketing, resources, reports, forms
& paperwork, time and negotiating experience. There are absolutely ZERO
hidden or additional fees associated with selling your home with CONLON.
For example:
n There are no fees just for listing your home.
n You will not be charged for a professional to take photographs of your home.
n No fees to advertise your listings on other real estate websites.
BROKER COMMISSION

COMMISSION BREAKDOWN
Nearly nine out of 10 real estate agents work on commission, and are paid only when the transaction closes. Except for the
legal profession, real estate agents are the only fiduciaries and agents who work this way.
Commissions are paid according to the terms of two contracts - the listing agreement, and the sales contract.
To simplify how commissions are routed, the real estate industry customarily allows all sales commissions to be paid out
of the seller's proceeds, according to the terms of the listing agreement. The percent of commission that is negotiated is
given to the listing broker.
According to licensing law, only licensed brokers can serve as fiduciaries. They have licensed designated brokers who
work for them, but they have the legal responsibilities of operating the brokerage.
The broker license allows brokers to serve as agents of the brokerage. They can negotiate contracts, but the seller is
actually negotiating with the broker, by proxy. It's the broker's company name and signature on the listing contract.
Once the home is listed in the Multiple Listing Service (MLS), the listing broker discloses the terms of the commissions to
other competing brokers, so they will bring their buyers to the listing.
When the buyer's broker presents a contract to the seller, it will include a provision to collect their share of the sales
commission, as offered by the listing agent in the MLS.
That means a commission will normally be split as many as four ways:
• Listing Brokerage
• Listing Broker
• Buyer's Brokerage
• Buyer's Broker
At closing, the listing brokerage is paid by the escrow agent out of the seller's proceeds, or a day or two later when
the buyer's loan is funded by the lender. The listing brokerage, in turn, pays the buyer's brokerage his or her share of
the sales commission.

THANK YOU
EQUAL OPPORTUNITY EMPLOYER. EQUAL HOUSING OPPORTUNITY.

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