4. •
•
•
•
•
(SEARCH ENGINE JOURNAL, 2021)
SEO HAS A MAJOR
ROLE IN CONTENT
MARKETING
SEO OPTIMISES YOUR
CONTENT SO THAT IT CAN BE FOUND
THROUGH SEARCH ENGINES
9. FUN FACT
FORUM POSTS HAVE 10X MORE
REACH THAN A FACEBOOK POST
AND ARE INDEXED BY GOOGLE SO
THEY LIVE FOREVER
(TECHGYD . 2014)
10.
11.
12. FUN FACT
ACROSS THE WORLD
THERE ARE A BILLION
HOURS SPENT
WATCHING YOUTUBE
PER DAY – WHICH IS
MORE THAN NETFLIX
AND FACEBOOK VIDEO
COMBINED
(BRANDWATCH. 2020)
16. FUN FACT
90% OF INFORMATION
SENT TO THE BRAIN IS
VISUAL
(LUCIDPRESS, 2017)
FUN FACT
INFOGRAPHICS CAN
INCREASE WEB TRAFFIC
BY 12%
(LUCIDPRESS, 2017)
20. TEXT REFERENCES
BEN. (2021). WHY ARE PODCASTS SO POPULAR IN 2021? AVAILABLE AT: HTTPS://BRANDASTIC.COM/BLOG/WHY-ARE-PODCASTS-SO-POPULAR/ ACCESSED: 15TH JUNE
SMITH, K. (2020). 57 FACINATING AND INCREDIBLE YOUTUBE STATISTICS. AVAILABLE AT: HTTPS://WWW.BRANDWATCH.COM/BLOG/YOUTUBE-STATS/ ACCESSED 16TH JUNE
2021.
CARLSON, A. (2017). 32 STATS AND FACTS THAT PROVE INFOGRAPHICS AREN’T DEAD. AVAILABLE AT: HTTPS://WWW.LUCIDPRESS.COM/BLOG/32-INFOGRAPHIC-STATS-
ACCESSED 17TH JUNE 2021.
CONDOR FERRIES. (ND). FAMILY TRAVEL STATISTICS 2020-2021. AVAILABLE AT: HTTPS://WWW.CONDORFERRIES.CO.UK/FAMILY-TRAVEL-STATISTICS ACCESSED 2ND JUNE
POLUZZI, J. (ND). WHAT IS CONTENT MARKETING? AVAILABLE AT: HTTPS://CONTENTMARKETINGINSTITUTE.COM/WHAT-IS-CONTENT-MARKETING/ ACCESSED: 27TH MAY
HUBSPOT. (2021) THE ULTIMATE LIST OF MARKETING STATISTICS 2021. AVAILABLE AT: HTTPS://WWW.HUBSPOT.COM/MARKETING-STATISTICS ACCESSED: 16TH JUNE 2021.
LEMONLIGHT. (2021). 67 VIDEO MARKETING STATISTICS YOU NEED TO KNOW FOR 2021. AVAILABLE AT: HTTPS://WWW.LEMONLIGHT.COM/BLOG/67-VIDEO-MARKETING-
STATS-YOU-NEED-TO-KNOW-FOR-2021/ ACCESSED: 15TH JUNE 2021.
MCCOY, J. (2021). WHY CONTENT IS IMPORTANT FOR SEO? AVAILABLE AT: HTTPS://WWW.SEARCHENGINEJOURNAL.COM/SEO-101/CONTENT-IMPORTANT-SEO/#CLOSE
ACCESSED: 2ND JUNE 2021.
SAHA, S. (2014). SSOME SHOCKING FACTS ABOUT ONLINE FORUMS THAT YOU NEVER KNEW. AVAILABLE AT: HTTPS://WWW.TECHGYD.COM/SHOCKING-FACTS-ABOUT-
ONLINE-FORUMS/11577/ ACCESSED 16TH JUNE 2021.
21. IMAGE REFERENCES
IMAGE 1
DENNIS. (2020). 11 BIGGEST CONTENT MARKETING MISTAKES I SEE PEOPLE MAKE. AVAILABLE AT: HTTPS://WWW.COREDNA.COM/BLOGS/CONTENT-MARKETING-MISTAKES
ACCESSED: 27TH MAY 2021.
IMAGE 2
TRIPADVISOR. (2021). SCREENSHOT OF EXAMPLES OF TRAVELLERS REVIEWS. AVAILABLE AT: HTTPS://WWW.TRIPADVISOR.IE/HOTEL_REVIEW-G186605-D17813462-REVIEWS-
HYATT_CENTRIC_THE_LIBERTIES_DUBLIN-DUBLIN_COUNTY_DUBLIN.HTML ACCESSED 9TH JUNE 2021.
IMAGE 3
TRIPADVISOR. (2021). SCREENSHOT OF EXAMPLES OF TRAVELLERS REVIEWS. AVAILABLE AT: HTTPS://WWW.TRIPADVISOR.IE/HOTEL_REVIEW-G186605-D17813462-REVIEWS-
HYATT_CENTRIC_THE_LIBERTIES_DUBLIN-DUBLIN_COUNTY_DUBLIN.HTML ACCESSED 9TH JUNE 2021.
IMAGE 4
TRIPADVISOR. (2021). SCREENSHOT OF TRAVELLERS PHOTOS OF HYATT CENTRIC THE LIBERTIES DUBLIN. AVAILABLE AT: HTTPS://WWW.TRIPADVISOR.IE/HOTEL_REVIEW-
G186605-D17813462-REVIEWS-HYATT_CENTRIC_THE_LIBERTIES_DUBLIN-DUBLIN_COUNTY_DUBLIN.HTML ACCESSED: 9TH JUNE 2021.
IMAGE 5
TRIPADVISOR. (2021). SCREENSHOT OF TRIPADVISORS IRISH TRAVEL FORUM. AVAILABLE AT: HTTPS://WWW.TRIPADVISOR.IE/SHOWFORUM-G186591-I88-IRELAND.HTML
ACCESSED: 10TH JUNE 2021.
IMAGE 6
TRAVEL DEPARTMENT. (2021). SCREENSHOT OF TRAVEL DEPARTMENT ONLINE BROCHURE COVER. AVAILABLE AT: HTTPS://WWW.TRAVELDEPARTMENT.COM/HELP-
CENTRE/REQUEST-A-BROCHURE ACCESSED: 11TH JUNE 2021.
IMAGE 7
TRAVEL DEPARTMENT. (2021). SCREENSHOT OF INSIDE PAGES OF THE TRAVEL DEPARTMENT ONLINE BROCHURE. AVAILABLE AT:
HTTPS://WWW.TRAVELDEPARTMENT.COM/HELP-CENTRE/REQUEST-A-BROCHURE ACCESSED: 11TH JUNE 2021.
22. IMAGE 8
TRAVEL DEPARTMENT. (2021). SCREENSHOT OF TRAVELLER TALES BLOG. AVAILABLE AT: HTTPS://WWW.TRAVELDEPARTMENT.COM/TRAVEL-BLOG/7-INSPIRING-
MEDITERRANEAN-DESTINATIONS-FOR-YOUR-NEXT-
BREAK?UTM_SOURCE=FACEBOOK&UTM_MEDIUM=ORGANIC_SOCIAL&UTM_CAMPAIGN=BLOG_MEDITERRANEAN_DESTINATIONS&FBCLID=IWAR14LEXNLTLE6QCIFNZTP2CH
VFFPNZ82_QV57QMQAEWM3IOKFYWTOKUSVD4 ACCESSED: 11TH JUNE 2021
IMAGE 9
TRAVEL DEPARTMENT. (2021). SCREENSHOT OF FACEBOOK BLOG POST. AVAILABLE AT: HTTPS://WWW.FACEBOOK.COM/TRAVELDEPARTMENT ACCESSED: 11TH JUNE 2021.
IMAGE 10
TRAVEL DEPARTMENT. (2021). SCREENSHOT OF THE TRAVEL DEPARTMENT YOUTUBE CHANNEL. AVAILABLE AT:
HTTPS://WWW.YOUTUBE.COM/C/TRAVELDEPARTMENT/VIDEOS ACCESSED: 11TH JUNE 2021.
IMAGE 11
RYANAIR. 2021. RYANAIR “TRY SOMEWHERE NEW”PODCAST. AVAILABLE AT: HTTPS://WWW.YOUTUBE.COM/C/TRAVELDEPARTMENT/VIDEOS ACCESSED: 11TH JUNE 2021.
IMAGE 12
RYANAIR. (2021) RYANAIR’S DIGITAL INFLIGHT MAGAZINE. AVAILABLE AT:
IMAGE 13
RYANAIR. (2021). RYANAIR TRAVEL RESTRICTIONS BY COUNTRY. AVAILABLE AT: HTTPS://WWW.RYANAIR.COM/IE/EN/USEFUL-INFO/MAP-PAGE ACCESSED 16TH JUNE 2021.
IMAGE 14
RYANAIR. (2021). RYANAIR LIST OF LOCAL COVID 19 TEST CENTRES BY COUNTRY. AVAILABLE AT: HTTPS://WWW.RYANAIR.COM/IE/EN/USEFUL-INFO/COVID-19-TEST-
LOCATIONS/ALL-DESTINATIONS/ ACCESSED 16TH JUNE 2021.
IMAGE 15
RYANAIR. (2021). RYANAIR LIST OF COUNTRIES AND LANGUAGES. AVAILABLE AT: HTTPS://WWW.RYANAIR.COM/IE/EN ACCESSED 16TH JUNE 2021.
23. IMAGE 16
RYANAIR. (2021). RYANAIRS USE OF INFOGRAPHICS IN THE “ABOUT US” SECTION OF THEIR WEBSITE. AVAILABLE AT: HTTPS://WWW.RYANAIR.COM/IE/EN/USEFUL-
INFO/COVID-19-TEST-LOCATIONS/ALL-DESTINATIONS/ ACCESSED 17TH JUNE 2021.
IMAGE 17
RYANAIR. (2021). RYANAIR USES INFOGRAPHICS TO TELL A VISUAL STORY. AVAILABLE AT: HTTPS://CORPORATE.RYANAIR.COM/RYANAIR-FACTS-AND-FIGURES/
ACCESSED 17TH JUNE 2021.
IMAGE 18
MOOD STUDIO. (2018). HOLIDAY INN EXPRESS AELAIDE 360 VIRTUAL TOUR. AVAILABLE AT: HTTPS://WWW.YOUTUBE.COM/WATCH?V=LYG73O8JHDA&T=33S
ACCESSED: 16TH JUNE 2021.
IMAGE 19
THE LONELY PLANET. (2021). EBOOKS OFFERED BY THE LONELY PLANET. AVAILABLE AT: HTTPS://SHOP.LONELYPLANET.COM/CATEGORIES/EBOOKS ACCESSED: 17TH
JUNE 2021.
IMAGE 20
THE LONELY PLANET. (2021). THERE ARE MANY EBOOKS TO CHOOSE FROM. AVAILABLE AT: HTTPS://SHOP.LONELYPLANET.COM/CATEGORIES/EBOOKS ACCESSED:
17TH JUNE 2021.
