A brief insight to how the behaviour of consumers has changed the digital marketing landscape

2. Introduction

3. Access to the Internet

4. Access to the Internet

5. Access to the Internet
Internet Speeds by Country 2022

6. Access to the Internet

7. Digital devices used by audiences

8. Digital devices used by audiences

9. Digital devices used by audiences

10. Digital devices used by audiences

11. How customers search for information

12. How customers search for information

13. How customers search for information

14. How customers search for information

15. What consumers buy online

16. What consumers buy online

17. What consumers buy online

18. What consumers buy online

19. Online video consumption

20. Online video consumption

21. Online video consumption

22. Online video consumption
Tik Tok Instagram “Reels” YouTube “Shorts”

23. Consumer trends

24. Consumer trends

25. Consumer trends

26. Summary

27. Reference List
Ashique (2022). What Do People Buy the Most Online in 2022? (Product Ideas). [online] dodropshipping.com. Available at: https://dodropshipping.com/what-do-peo-
ple-buy-the-most-online/ [Accessed 29 Oct. 2022].
Binder, M. (2021). Here’s everything you need to know to use YouTube Shorts, the new TikTok competitor. [online] Mashable. Available at: https://mashable.com/arti-
cle/how-to-use-youtube-shorts [Accessed 9 Feb. 2023].
Brand Folder (n.d.). brandfolder.com. Available at: https://brandfolder.com/airbnb [Accessed 26 Nov. 2022].
Chevalier, S. (2022). Global retail e-commerce market size 2014-2021. [online] Statista. Available at: https://www.statista.com/statistics/379046/worldwide-retail-e-
commerce-sales/ [Accessed 29 Mar. 2023].
Coppola, D. (2022). Global e-commerce share of retail sales 2023 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/534123/e-commerce-
share-of-retail-sales-worldwide/ [Accessed 29 Oct. 2022].
DataReportal (2023). Digital around the World. [online] DataReportal – Global Digital Insights. Available at: https://datareportal.com/global-digital-overview [Ac-
cessed 22 Jun. 2023].
Engadget (n.d.). engadget.com. Available at: https://www.engadget.com/instagram-reels-expansion-000141339.html [Accessed 9 Feb. 2023].
Farooq, U. (2022). This Metric Says You Are Smart to Sell Janus Capital Group Inc (NYSE:JNS) – AllianceBernstein Holding LP (NYSE:AB), Cohen & Steers, Inc. (NY-
SE:CNS). [online] Insider Monkey. Available at: https://www.insidermonkey.com/blog/5-biggest-gig-economy-companies-in-the-world-108323 [Accessed 26 Nov.
2022].
Gabbert, E. (2022). The 3 Types of Search Queries & How You Should Target Them. [online] WordStream. Available at: https://www.wordstream.com/blog/
ws/2012/12/10/three-types-of-search-queries#:~:text=It%20is%20commonly%20accepted%20that [Accessed 22 Oct. 2022].
Gillespie, C. (2019). How Long Should Videos Be? The Ultimate Guide to Video Length. [online] Vidyard. Available at: https://www.vidyard.com/blog/video-length/
[Accessed 12 Jan. 2023].
HighSpeedInternet.com. (n.d.). What Is a Good Internet Speed? [online] Available at: https://www.highspeedinternet.com/how-much-internet-speed-do-i-need#:~:tex-
t=A%20good%20download%20speed%20is [Accessed 15 Oct. 2022].
Hotmart (2022). The 15 best-selling products on the internet: 2022 edition. [online] Hotmart. Available at: https://hotmart.com/en/blog/best-selling-products [Ac-
cessed 29 Oct. 2022].
Howarth, J. (2022). Internet Traffic from Mobile Devices (2022). [online] Exploding Topics. Available at: https://explodingtopics.com/blog/mobile-internet-traffic [Ac-
cessed 15 Oct. 2022].
Intuit (2022). Available at: https://www.intuit.com/company/press-room/logos/ [Accessed 26 Nov. 2022].
Investment Bank. (n.d.). Not so fast fashion. [online] Available at: https://www.ubs.com/global/en/investment-bank/in-focus/2021/not-so-fast-fashion.html [Accessed
29 Oct. 2022].
Logos World (n.d.). Logos-World. Available at: https://logos-world.net/paypal-logo/ [Accessed 26 Nov. 2022].
Logos World (n.d.). logos-World. Available at: https://logos-world.net/uber-logo [Accessed 26 Nov. 2022].
Logos World (n.d.). Logos-World. Available at: https://logos-world.net/shopify-logo/ [Accessed 26 Nov. 2022].

28. Reference List
Mashable (n.d.). mashable.com. Available at: https://mashable.com/article/how-to-use-youtube-shorts [Accessed 9 Feb. 2023].
Petrosyan, A. (2021). Number of internet users worldwide 2005-2017 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/273018/number-of-inter-
net-users-worldwide/ [Accessed 15 Oct. 2022].
Smith, M. (2023). 75 Customer Service Stats and Facts you Can’t Afford to Ignore. [online] Help Scout. Available at: https://www.helpscout.com/75-customer-ser-
vice-facts-quotes-statistics/ [Accessed 22 Jun. 2023].
Statista (n.d.). Digital video viewers number worldwide 2023. [online] Statista. Available at: https://www.statista.com/statistics/1061017/digital-video-viewers-number-world-
wide/ [Accessed 12 Jan. 2023].
Statista (n.d.). Time spent online via mobile by region 2021. [online] Statista. Available at: https://www.statista.com/statistics/1288783/daily-time-spent-online-via-mobile/
[Accessed 22 Oct. 2022].
Storm, M. (n.d.). 3 Types of Search Queries and How to Target Them. [online] WebFX. Available at: https://www.webfx.com/blog/seo/types-of-search-queries/#:~:text=Navi-
gational%20search%20queries%20are%20the [Accessed 22 Oct. 2022].
Uber (n.d.). Uber.com. Available at: https://www.uber.com/us/en/marketplace/pricing/service-fee [Accessed 26 Nov. 2022].
Vogue Business (2021). voguebusiness.com. Available at: https://www.voguebusiness.com/companies/tiktok-e-commerce-could-harness-hyper-engaged-gen-z.
World Population Review (n.d.). worldpopulationreview.com. Available at: https://worldpopulationreview.com/country-rankings/internet-speeds-by-country [Accessed 15 Oct.
2022].
Wyzowl (2022). Video Marketing Statistics 2022. [online] Wyzowl. Available at: https://www.wyzowl.com/video-marketing-statistics/ [Accessed 12 Jan. 2023].
Zenith Media (2019). Online video viewing to reach 100 minutes a day in 2021. [online] Zenith. Available at: https://www.zenithmedia.com/online-video-viewing-to-reach-100-
minutes-a-day-in-2021/ [Accessed 12 Jan. 2023].