Case study on the UCAS website

1. The ‘UCAS’ logo is centred at top
right hand corner, it is in red and
black which are dominant colours,
this shows that it is a informative
and important website. Next to the
logo gives a brief description of
what the website is giving the
audience more information about
what they are going to find out.
Short sentences to keep it neat and
precise
The website is in black, red and
white which shows it has a theme.
Having simple colours shows it gets
to the point and is serious. Using
these colours also makes the message
the audience are trying to portray
clearer.
There is a black menu bar at the
top of the page which gives you
hyperlinks to relevant links. A
red search bar is bright and
attracts the audience. The menu
bar is situated at the top where it
is on most websites so navigation
is easy for the audience.
The website I chose is an
informative website similar to what
I want to create. This website is
informing the audience about
higher education opportunities.
When it comes to typography the text
is the same size when you first click
on the website. Having a different
font would make the website look
messy as it is made to inform the
audience
On the home page there is two
adverts which are advertising about
university which is what the website
is mainly about. The advert is
advertising an open day
recommending students to attend

2. All images are centred in the
middle of the page this makes
the website clearer to see. The
website is laid out like a grid
making navigation easy for the
audience to press on the part they
would like to see.
Colourful images with a caption
making the informative website
more attractive for the audience.
Having a caption under each
image makes the audience know
what to press on depending on
the information they need to find
out.
Neat structure to show how
professional the organization.
Website is in the style of a blog,
having boxes to divide each
topic. The use of this conveys to
the target audience which are
young people aged 16-19.
This website is mainly aimed at
people who are leaving college or
sixth form looking to go into a
higher education. The primary
audience is people aged 17-19
students. The secondary audience is
parents and tutors. This website is
aimed at a mass audience. The
UCAS website is for UK students
looking for higher education within
the country and the secondary
audience is international students
looking to study in the UK.
I think this is the audience as it has
information about writing a personal
statement and replying to offers which is
for university.

3. This is an interactive website as well
as an informative website. It is
interactive as it has videos linking to
each subject
The title of each sub-heading is in
bold making it easier to read.
Each sub-heading has a video
explaining the topic. This makes
it appeal to the audience better
but also makes the website
interactive.
There are hyperlinks related to
the topic in case you want to find
out more. It takes you straight to
the other topics.
The style of text is problem
solving an descriptive as it is
telling the audience about higher
education but also answering any
questions they had through the
sub heading
The SPAG is correct and simple
a it is an important topic so it is
imperative to have the writing as
simple as possible.

4. The website is owned by UCAS. It is a
large company as it helps students who
finish post 18 education find higher
education or an apprenticeship
They have a global reach as
students across the world are able
to use it. The website is funded by
the Government
At the bottom of the website
there is articles the audience are
able to look at which link to the
topic of further education.
Social media links in the footer
making it clear the audience are
16-19 year olds as they are the
age group that mainly use social
media. This is also showing they
are using social media to market
the product.
There are also hyperlinks which
take you to different parts of the
page such as events and the
website terms explained.
You are also able to give feedback
on how you found the website. This
is useful as feedback is always
needed to improve a webpage