Topshop case study

1. The type face is the same thought-
out the website but the font size
varies. The text is either bold or
normal.
Black bar at the top showing it is
sales season. Right at the top so
the audience can see it throughout
the time they are on the website.
The header also has drop downs
of the different sections on the
website for example clothing,
bangs and accessories. This makes
it easier to find what you are
looking for
The main message being
conveyed is that there is a main
event happening this is the spring
collection coming out.
The structure is simple as images
are in in the middle.
This is a shopping website so the
genre is interactive as there is
many videos and images.
The structure of the website is like
a blog. As navigation is easy the
audience will be able to do their
online shopping stress-free
Topshop website. The logo is in
the left hand corner of the header

2. The main target audience for this
website is 15 – 30 year old
women. The secondary audience
are men 15-30 as the website has
items available for men. This is a
niche audience.
#shopthestyle shows it is aimed at
a younger audience as a hashtag is
mainly used on twitter.
Once you press the titles a menu
bar drops down. A hyperlink for
each one which takes you to
another section of the website.
Bright colours making it visually
attractive and appeal to the
audience better.
The website contains dynamic
content such as videos and
animations.

3. Social media links at the bottom
so the audience can interact with
them
The website is owned by the
Arcadia Group. It is a large
company who own a range of
other stores. The website will
have a global reach as Topshop is
a worldwide brand.
The website is also available on
mobile app in case the audience
prefer to look at it on their phone.
Having a mobile app is better for
the audience as it is easier for
them to go onto it
Not all links are on the homepage
you are able to press the links at
the bottom of the website which
will redirect you to another part of
the website
Topshop is marketed well as they
use social media to attract the
audience
You are able to view the header
when you scroll to the bottom of
the homepage. Tis is useful in
case you want to search
something or go to a different part
of the website.