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Audi AG Hackathon

  1. Faster, Lighter, Greener. Next? KEYNOTE BY MOODI MAHMOUDI Audi IT Hackathon – 19 July, 2017
  2. Reframe
  3. The man who said no to “No”. August Horsch – Founder of Audi
  4. In the last 15 years, 52% of S&P 500 companies have disappeared 1955 61-years life span in S&P 500 2015 17-years life span in S&P 500 vs
  5. The world is changing, faster than ever! • New technologies • New consumption habits • New value expectations
  6. Innovation, Disruption, Transformation, Uberization, … It’s just change! 14
  7. Put more thought into what you do
  9. This is me with my mom! May 1983
  10. Why do companies underperform? We don’t ask enough questions!
  11. Most curious? 4 year old girls Ask 390 questions per day. Source: The Telegraph, March 28, 2013. Study by
  12. 4-year olds ask really deep questions: • Why water wet? • Where does the sky end? • What are shadows made of?
  13. And then no more “Why” or “What if” questions! Creativity Crisis By the time we’re 18 years old, we ask 80% less questions. Newsweek, Creativity Crisis, July 10, 2010 23
  14. Why? In school, teachers want … answers
  15. Why? At work, our boss wants … solutions
  16. Why? And in the case of innovation, everyone wants … ideas
  17. Design thinking best practices: Innovation doesn’t start with ideas! It starts with user needs and insights!
  18. Previously unknown user needs and insights … This can be counter intuitive.
  19. 4 – 24 Project – Hal Gregersen
  20. Write down questions …
  21. Anatomy of a great question: How might we [action verb] for a [user] with [need], given that they [insight]?
  22. @moodimahmoudi DISCIPLINE
  23. Innovation almost never fails due to a lack of creativity. It’s almost always because a lack of discipline. Deloitte Study September 2015
  24. A company’s biggest, most important functions all have a best practice and system of record: SALES contact to contract MARKETING market to prospect HR hire to retire FINANCE record to report Inspired by CB Insights
  25. And yet, companies manage innovation in hopelessly antiquated ways, decades behind how other functions are managed
  26. Pre-historic tools
  27. Defining the problem or opportunity. Coming up with potential solutions. Trying them out – low resolution. Designing scale into the offering. From insights to value propositions Design thinking & lean methodology
  28. Prototype is not an MVP Prototypes validate the “Desirability” of the value proposition
  29. This is an MVP.
  30. Doug Dietz, GE Healthcare GE Adventures
  32. Make it rewarding: quantify success Provides goals, give guidance (and knowledge), measure progress, setup for success.
  33. But what shall we measure? • Progress and performance (goals and OKRs) • Team size (# of people) • Horizons of change (core business vs. radical)
  34. Insight-to-Venture Benchmarks & Goals OKRs at each stage
  35. 2-Pizza Team MEASURE (2/3) Team size
  36. Bigger teams underperform!
  37. MEASURE (3/3) Change horizons There are different types of change. Sending a rocket to the moon is one but there are others too!
  38. Breakdown of the types of projects in enterprises. You need to balance change!
  39. Source: Forbes, The World’s Most Innovative Companies, 2015 Ranking 85% Premium
  40. Put more thought into what you do
  41. What I do everyday? I’m co-founder for Collaborne, mobile, social and cloud innovation management platform trusted by high performing organizations to engage, empower, and cross-functionally align their workforce in business innovation and transformation. Rooted in design thinking and lean methodology, we cover the end-to-end innovation and transformation needs of enterprises -- from initial customer needs and insight to fully developed venture and value propositions.
  42. In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists. Eric Hoffer – Philosopher