3. The Cloud is rapidly and
fundamentally transforming
the way in which we live.
4. IaaS has the strongest potential within this Cloud Computing
trend, with a huge addressable market.
Growing demand for IT capacity:
y.
’s here to sta
+ The growth and scale of investment in the cloud is truly ...and it
mind-blowing, with estimates of a 50-fold increase
in the amount of digital information by 2020 and nearly
half a trillion in investment in the coming year.
Gartner IaaS Forecast (in billion $)
[Source: GREENPEACE/McKinsey/Google]
+ According to Gartner, the IaaS market is expected to 25
22
reach $22 billion in 2015 from $5.6 billion in 2011. 20
+ While SaaS definitely represents the largest portion of 15
the Cloud Computing market (89%), PaaS and IaaS higher
growth potential (~40%). 10
+ IDC estimates the IaaS market to reach $15 billion in 5
4.1
2014 from $ 3.4 billion in 2011.
0
itSMF 2010 2011 2012 2013 2014 2015
4
5. Biggest challenges for CIO’s.
+ How to make public cloud services available to the business.
+ Users/divisions are buying/purchasing cloud computing
services directly.
+ IT has no control. Top management concerned.
+ My End users are driving IT to make changes.
+ Can I Shift from Capex to Opex?
+ How can I bring costs in line with revenue?
itSMF 5
6. Current Situation: A typical IT Organization.
BU BU BU
d
nt rol an
IT Organization
to Co d?
How th e Clou
Implement
itSMF Datacenters Datacenters
6
7. The Role of a Cloud Service Broker
in Business Innovation.
8. It is strategically positioned as a value center.
CSC Strategic Positioning
Key arguments for the Value Center positioning:
Type of function offered
Core
Business
+ The way in which the CSB provides its services is of
strategic importance to customer.
Support function
+ It seamlessly integrates external cloud providers, providing
control and compliance and peace of mind for internal business
units.
Standard Customer + It is a fast follower in new products, creating
Specific
competitive advantage in time to market.
The way the service is provided
ions rather than pursuing
The CSB provides qu ality of service at competitive condit
time to market and
lowest cost objectives. BU’s are best served with flexibility,
itSMF control at reasonable price. 8
9. New Situation: IT Organization as a Value center.
BU BU BU
IT Organization
Datacenters Datacenters
itSMF 9
10. Changing competency domains
IT Vendor Service Product
Organization Management Management Architecture
Management
}
}
}
}
How to manage How to handle How to design How to create
Challenges Cloud multiple the cloud ? value added IT
Providers ? SLA’s? service and
products ?
itSMF 10
11. Service Delivery.
s units.
service deliv ery to your busines
6 simple steps for
4. Self
6. Service Service delivery
evaluation
5. Service
delivery
Enterprise Cloud Service
Customer Center
1. Service need
3. Service
2. Service Provisioning &
requirements Management
itSMF 11
12. Service Delivery.
s units.
service deliv ery to your busines
6 simple steps for
The 6-step Cloud Service Delivery Model:
1. End user expresses the need for cloud based services.
6. Service
4. Self
Service delivery
2. The requirements for the service are defined together with
evaluation
5. Service the end user. Service levels are agreed [timing, quality and
delivery price].
Enterprise Cloud Service
Customer Center
3. Service provisioning and management is set-up by the
1. Service need Cloud Service Center in collaboration with the cloud service
3. Service
2. Service Provisioning & provider.
requirements Management
4. Self Services are delivered to the end user according to
service levels by the cloud service provider.
5. Service delivery is evaluated by the cloud service center
and if necessary improvements are agreed and implemented.
itSMF 6. Service evaluation. 12
13. Product management = Business Innovation
IT
Organization
Vendor
Management
} Service
Management Architecture
Product
Management }Business
Innovation
.
}
}
}
How to manage How to handle How to design How to create
Challenges Cloud multiple the cloud ? value added IT
Providers ? SLA’s? service and
products ?
itSMF 13
15. Wrap up.
s.
ke -away
Conclusions: Key t a
+ The Cloud is here to stay.
+ Positioning IT Organization as a Value center.
+ Product Management = Business Innovation within IT.
+ Choose the right Service Delivery Model.
itSMF 15