World Dairy Summit Presentation

Extended Shelf Life (ESL) Technology – Global Progress Since 2000 IDF World Dairy Summit: Partnering – The Future Of The World Dairy Industry Vancouver, Canada, Sept. 17– 22, 2005 Downloaded from public domain Gail Barnes PhD MBL, Business Development North America Tetra Pak Carton Chilled Inc. [email_address]

Definition Of ESL Technology ,[object Object],[object Object],[object Object]

ESL vs. Pasteurized And UHT Pasteurized ESL Chilled distribution UHT Ambient distribution Days Weeks Months

ESL - The Driving Factors ,[object Object],[object Object],[object Object]

ESL Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining The Value Chain ,[object Object]

Add Shelf Life Or Quality Buffer? ,[object Object]

ESL, Only As Strong As… … the weakest link in the chain

The Need To Pay Attention To The Whole Chain ESL – Needs a system approach The weakest link will determine the quality / shelf life Processing Filling Packaging Distribution Retailer Pasteurized – One can get away with a component approach Processing Filling Packaging Distribution Customer

Holistic Line Thinking Raw milk quality Processing Filling Storage Packaging Distribution

Pasteurization And Bactofugation

Pasteurization And Microfiltration

Hygiene Features Of An ESL Filler ,[object Object],[object Object],[object Object],[object Object],[object Object],HEPA AIR PACKAGE SEALING H 2 O 2 UV HOT AIR PRODUCT Sequence in Hygienic Chamber

Example Of An ESL Package ,[object Object],[object Object],[object Object],[object Object],LDPE Bleached Paperboard + Printing ink LDPE LDPE Barrier film (EVOH) HDPE

Overview Of ESL in Europe And South Africa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ESL Milk in Europe In 2005 Million liters ESL Milk Source: Tetra Pak Estimates

Germany ESL Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Germany – ESL Sales Increase 2003 - 2005 Sales in Mio. Liter / rolling 4 weeks Source: AC Nielsen

Germany - ESL Share Of Past. Milk Now 15% Market share in Past. Milk ESL Milk Past. Milk Source: AC Nielsen

Germany - Top ESL Milk Brands 2004 124,3 Mio. Liter 2005 175,7 Mio. Liter Market Share in % and Price in €/L Ø- Price € /L Ø- Price € /L (Meierei Trittau) (Domspitzmilch) (Starmilch / Hochwald) (Hansa Milch) (Berchtes. Land) 0,94 0,76 0,67 0,76 0,72 0,94 0,76 0,75 0,69 0,79 0,73 0,72 0,79 0,80 0,78 Private labels: 11,9 % 0,65 (MW Mainfranken) (Campina) Wtd Distr. in % 32 7 7 12 4 Wtd Distr. in % 32 12 7 7 19 6 4 4 2 2 Source: AC Nielsen

Germany - Bärenmarke – The Premium ESL Milk ,[object Object],[object Object],[object Object],[object Object],[object Object]

Germany - Increased Shelf Life Allows Larger Distribution Area ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Niedersachse Schleswig-Holstein Brandenburg Nordrhein-Westfale Rheinland-Pfalz Hessen Baden-Württemberg Bayern Sachsen Thüringen Sachsen-Anhalt Wiesbaden Mainz Köln Bonn Dusseldorf Saarbrucken Freiburg Stuttgart Nürnberg Augsburg Regensburg München Suhl Erfurt Dresden Leipzig Potsdam Hallé Magdeburg Schwerin Rostock Hamburg Kiel Bremerhaven Bremen Emden Hannover Frankfurt Berlin Pforzheim Darmstadt Ludwigshafen Heidelberg Wolfsburg Essen Dortmünd Münster Salzgitter Braunschweig Kassel Lübeck Dessau Zwickau Duisburg Herne Recklinghausen Oberhausen Trier Mannheim Karlsruhe Heilbronn Gera Osnabrück Wilhelmshaven Oldenburg Mülheim Hagen Bottrop Mönchen-Gladbach Rheydt Gelsen- kirchen Bielefeld Neuss Solingen Remscheid Wuppertal Chemnitz

Italy ESL Overview ,[object Object],[object Object],[object Object],[object Object]

Italy – Example Of A Microfiltered Milk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Austria ESL Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

South Africa – ESL Overview ,[object Object],[object Object],[object Object],[object Object]

United Kingdom ESL Overview ,[object Object],[object Object],[object Object],[object Object],Source: AC Nielsen

UK - World’s First Flavored Microfiltered Milk ,[object Object],[object Object]

North American ESL Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

USA – ESL Growing As A Result Of Soy And Organic Milk USA – ESL Sales To 2005 Sales Dollars (000’s ) Average 20% Annual Growth – ESL 15% of market Source: Tetra Pak

USA – Reduced Waste / Costs As A Result Of ESL ,[object Object],[object Object],[object Object],[object Object],[object Object],National Dairy Consolidation - USA

Canada – Microfiltered Milk Market Performance

Japan ESL Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Japan - ESL Dominates White And Flavored Milk

Key Success Factors For ESL Mind the gap! Systems approach Holistic line thinking

World Dairy Summit Presentation

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