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© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
TEAM 8
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Empathize with the users
(Bạn đã thấu cảm với người dung như thế nào)
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Problems you are trying to solve
(Bạn đã thấu cảm với người dung như thế nào)
The content of sex-ed in
textbooks for children
nowadays are inadequate
and often not compulsory,
which leads to lack of
knowledege in that field
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Solution/ idea we want to propose
(Giải pháp bạn muốn đề xuất)
Our solution :
Facebook
Confession for
users from 10 –
15 years old
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Solution/ idea we want to propose
(Giải pháp bạn muốn đề xuất)
PROTOTYPE DRAFT
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
“MAKE
IT CLEAR!”
GAME
APP
(Prototype
made with
Marvel)
Logo Draft
Solution/ idea we want to propose
(Giải pháp bạn muốn đề xuất)
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
. Solution/ idea we want to propose
(Giải pháp bạn muốn đề xuất)
Role play game
Teach children Sex-ed through
solvings problems and situations
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
“MAKE IT
CLEAR!”
GAME
APP
(Prototype
made
with
Scratch)
Solution/ idea we want to propose
(Giải pháp bạn muốn đề xuất
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Feedbacks
=> Focus on
the variety
and suitability
of situations in
game app
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Feedbacks
=> Ask for advices from
experts in sex education
about age group
seperation
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Feedbacks
CONCLUSION:
+Variety of situations
+Different contents for
each age group
+ Good illustrations
+Multi-player mode
SOLUTIONS:
CROWFUNDING – MARKETING PLAN
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Aware Use Share
Marketing plan
+ Give away
+ Encourage to share
the app and confession
in advertisements
+ Associated with schools
+Create workshop and events
in schools, clubs, education
centers
+Tutorials in class and
surroundings / online
+ Use social media to
PR about app and
confession to users
+ Ads on Youtube
+Print out flyers
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Crow-funding plan
CREATE
AWARENESS,
ADVERTISING
FACEBOOK
(online) for
confession
Reach 3,850 –
11,200 teenagers
61 dollars Mar 16th – Mar
23th
309 dollars20,000 views on
Youtube
YOUTUBE KIDPOPULARIZE
THE APP
Mar 23th –
Mar 30th
GIVE AWAY
( SEX-ED BOOK)
Gofundme.com
TO 20
DONATORS
70 dollars Mar 3th – April
16th
TOTAL 440 - 600 dollars
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED
Project developing plan in 2 months
March 16th – April 16th : + Crowdfunding: target : 450 – 600 dollars.
+ Advertising, create awareness to users of app and confession
+ Post weekly on confession, reachas least 500 likes
+ Preparing contents for situations in game app
April 16th – April 23th : + Making game situations for age group from 5-8 years old ( Adobe XD )
+ Reach as least 550 likes on confession page
April 23th – April 30th: + Making game situations for age groups from 8-10 and >10 years old
April 30th – May 6th : +Prepare for app tutorial workshop in a education center / teenager club (30
participants )
May 6th – May 13th : +Tutorial workshop
May 13th – June 1th: + 2nd tutorial workshop
+ Run skipable ads on youtube for app
June 1th – June 16th : +Write reports, conclusions, feedbacks, opnions and solutions for the app and
confession
© ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED

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Make It Clear! Game App Teaches Sex Ed to Youth

  • 1. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED TEAM 8
  • 2. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Empathize with the users (Bạn đã thấu cảm với người dung như thế nào)
  • 3. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Problems you are trying to solve (Bạn đã thấu cảm với người dung như thế nào) The content of sex-ed in textbooks for children nowadays are inadequate and often not compulsory, which leads to lack of knowledege in that field
  • 4. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Solution/ idea we want to propose (Giải pháp bạn muốn đề xuất) Our solution : Facebook Confession for users from 10 – 15 years old
  • 5. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Solution/ idea we want to propose (Giải pháp bạn muốn đề xuất) PROTOTYPE DRAFT
  • 6. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED “MAKE IT CLEAR!” GAME APP (Prototype made with Marvel) Logo Draft Solution/ idea we want to propose (Giải pháp bạn muốn đề xuất)
  • 7. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED . Solution/ idea we want to propose (Giải pháp bạn muốn đề xuất) Role play game Teach children Sex-ed through solvings problems and situations
  • 8. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED “MAKE IT CLEAR!” GAME APP (Prototype made with Scratch) Solution/ idea we want to propose (Giải pháp bạn muốn đề xuất
  • 9. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Feedbacks => Focus on the variety and suitability of situations in game app
  • 10. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Feedbacks => Ask for advices from experts in sex education about age group seperation
  • 11. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Feedbacks CONCLUSION: +Variety of situations +Different contents for each age group + Good illustrations +Multi-player mode SOLUTIONS: CROWFUNDING – MARKETING PLAN
  • 12. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Aware Use Share Marketing plan + Give away + Encourage to share the app and confession in advertisements + Associated with schools +Create workshop and events in schools, clubs, education centers +Tutorials in class and surroundings / online + Use social media to PR about app and confession to users + Ads on Youtube +Print out flyers
  • 13. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Crow-funding plan CREATE AWARENESS, ADVERTISING FACEBOOK (online) for confession Reach 3,850 – 11,200 teenagers 61 dollars Mar 16th – Mar 23th 309 dollars20,000 views on Youtube YOUTUBE KIDPOPULARIZE THE APP Mar 23th – Mar 30th GIVE AWAY ( SEX-ED BOOK) Gofundme.com TO 20 DONATORS 70 dollars Mar 3th – April 16th TOTAL 440 - 600 dollars
  • 14. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED Project developing plan in 2 months March 16th – April 16th : + Crowdfunding: target : 450 – 600 dollars. + Advertising, create awareness to users of app and confession + Post weekly on confession, reachas least 500 likes + Preparing contents for situations in game app April 16th – April 23th : + Making game situations for age group from 5-8 years old ( Adobe XD ) + Reach as least 550 likes on confession page April 23th – April 30th: + Making game situations for age groups from 8-10 and >10 years old April 30th – May 6th : +Prepare for app tutorial workshop in a education center / teenager club (30 participants ) May 6th – May 13th : +Tutorial workshop May 13th – June 1th: + 2nd tutorial workshop + Run skipable ads on youtube for app June 1th – June 16th : +Write reports, conclusions, feedbacks, opnions and solutions for the app and confession
  • 15. © ARKKI – SCHOOL OF CREATIVITY FOR FUTURE INNOVATORSARKKI IN ASEAN – VALUE PROPOSITIONFUTURE YOU, FUTURE UNLIMITED