3. Profile Highlights
• Interactive Emmy Award Winner for PBS Kids SciGirls website and games
• Parents Choice Award Winner – Seussville.com
• Experienced veteran in user experience methodologies, various testing models,
psychological and behavioral principles, user-centered design for the 3-10 year old
audiences.
• Strong experience in HTML, CSS, PHP, jQuery and Flash, iOS and Android development,
video editing, After Effects, CMS development
• Graphic Design experience in a variety of industries for digital products, including
corporate, kids entertainment, consumer products, advertising
• Business, marketing, education and strategy-oriented problem solver with an eye on
for blending business goals with easy to use, fun audience engagement
• Veteran of game and app development for the 3-6 year old market, including UX,
concept, documenting requirements, process, writing specs, managing development
and deploying
• Former ESL teacher to 3-12 year olds in South Korea
• Very proud father of a 3 year old and 8 year old.
4. User Experience Design constantly asks the
Who, What, Why, How and When of your audience.
The goal is to inspire a perception of joy, ease of use, value, safety,
trust, brand values and sound educational pedagogy.
7. • .
• What are the exact needs of user? What is the problem are we trying to solve?
• What are their primary and secondary needs? What is definition of value to them?
• What is their attitude and mindset? What do we want them to be?
• What is the context of their visit? Where are they and under what
circumstances?
• What are their capabilities? Accessibility?
• Demographics and Psychographic profiles - education, income,
values, gender, location
• If I were this target user, how would I “think” this process should go?
Test User Scenarios / User Stories
against Data and Assumptions
11. TEACHERSNOTEBOOK.COM
In 2013, I lead user experience design and visual design for
Teachersnotebook.com. We iterated and launched several features in
the storefront as well as the shopkeeper admin section. I remote tested
features with influencer customers, sourced analytics and qualitative
feedback and insights and revised, tested and deployed.
Special insight: The best graphic design isn’t always the most user-
centered design. Compromise and flexibility to the expectations and
capabilities of the customer are critical.
An online marketing place for K-12 teachers to buy, sell and trade
classroom resources to other teachers
18. SEUSSVILLE.COM
In 2011, I lead user experience design for the creation of Seussville.com,
an immersive character and animation driven flagship website for the Dr.
Seuss brand. The site is Flash, HTML, PHP and driven by a CMS.
Features include games, a comprehensive eCommerce book section,
organization of 100s of downloadable activities, avatar creation and
registration. I worked with our creative director, the Random House
editorial and Marketing executives and our team to iterate over a dozen
approaches until we could find the perfect blend of extremely
challenging and disparate Dr. Seuss styles.
Additionally, I conceptualized and wrote three Dr. Seuss games, including
drafting specs, storyboards, wireframes, and overseeing execution.
The first comprehensive Dr. Seuss website ever built.
Client: Random House
32. SEUSSVILLE.COM
Seussville.com/Parents | Client: Random House | Page: Home Page | Spec Section 15.1 | Author: Ryan Ring
Click on text or image links
spawns pop up displaying
appropriate books
Parents
Seuss By Age
Birthday Parties
College Scholarship
Seussville Newsletter
More Seussville
Books
Activities
Home
Which Dr. Seuss Books Are Right For My Child?
Seuss By Age will help you choose from Dr. Seuss to find the perfect book for your child
It’s never too early to read to your child, and Dr. Seuss is the perfect starting point
for every reader, from the smallest to the tallest.
Ages 6-9
Ages 5-8
Ages 5-8
Ages 3-6
Birth-Age 3
Birth-Age 3
Hardcover Classics
Beginner Books
The Cat in the Hat Learning Library
Bright & Early Books
Bright & Early Board Books
Dr. Seuss Nursery Collection
Environmental
Imagery
(Who characters)
Environmental BG
click here
click here
click here
More Seuss Fun
Seuss at School
Oh the Places
You’ll Go
Scholarship
Cat in the Hat
Knows a Lot
About That
Watch the Show
click here
Are You an
Educator?
Links to unique
pages
Right Rail Images Link to
unique page
15.1
.1
15.1
.2
15.1
.3
Spawned pop up
text and image links spawn
ADD TO CART from RH
NOTES
Ages 6-9
Book Title
Book Title
Tips for Reading With
Your Children
FOOTER
15.1.1 15.1.2 15.1.3 151..4
15.1
.4
| PARENTS SECTION LANDING PAGE
35. PBSKIDS.ORG/SESAMESTREET
For the 45th season of Sesame Street, I worked with our teams to create
a new Sesame Street website experience. After several iterations we
arrived at a simplified, scrapbook-styled version with animation and lots
of magic. Site features include games and activities section, digital
rewards, video, eCards, characters and the parents and teachers
complementary websites.
Additionally, I conceptualized and wrote two Sesame Street games,
including drafting specs, storyboards, wireframes, and overseeing
execution.
PBS Kids Sesame Street Website
Client: PBS Kids
41. PBSKIDS.ORG/SCIGIRLS
I lead user experience design with our Creative Director and the Twin
Cities Production team for the creation of PBS Kids SciGirls, a science-
driven website that interacts with the TV show. The unique interface of
scrollable fields and fun hidden treasures invites curiosity and
imagination for young scientists.
Features include a rewards system, COPPA compliant gated social
network and games
Additionally, I conceptualized and wrote two SciGirls games, including
drafting specs, storyboards, wireframes, and overseeing execution.
• Interactive Emmy Award Winner
• 3 Time Emmy Nominee
45. PBSKIDSPLAY CURIOUS GEORGE
Featuring a parent and teacher admin area for tracking learning progress,
the Curious George flagship immersive world launched on PBS Kids Play
in 2010.
I lead the creative concept of the user walking George through the city,
and the 18 games, including production and execution of all games and
the website. PBS flew me to Montreal to consult with them and their
core development house on the parent administrative section.
Featuring over 7 minutes of character animation, and user performance
tracking, leveling and reporting (for mom and dad to see) Curious George
is still the flagship for PBS Kids Play.org
57. TEACHTOWN.com
TeachTown is a software product for children with Autism in public
schools and at home. It’s heavily driven by simple reward games to
support learning the curriculum
For one year, I worked with Education Curriculum leaders in Special Ed to
conceptualize the user experience, IA, UI and execution of games
targeting a 3-6 year old cognitive and physical capability.
We tested the games and curriculum modules on students with autism
and their special ed teachers, learned a lot, iterated and rolled out over
15 simple games. Additionally, I provided graphic design and coding
duties for the marketing website and sales materials
72. MOBILE IOS APP WIREFRAME: “ACTIONING” APP FOR ACTORS STUDIOS
73. OTHER KIDS EDUCATION PRODUCTS PROVIDED
ON REQUEST
• Chuggington website
• Goosebumps’ Enter Horrorland Website
• Kidsinthehouse.com Video Website
• National Geographic Kids HTML 5 Game
• Major League Baseball Club MLB website and games
• Cat in the Hat Knows a Lot About That website and games
• Disney Family Fun Video website
• Over 25 games for 3-8 year olds
