This presentation was given by Sandra Lavorel, a member of the Scientific Committee of ecoSERVICES, a core project of DIVERSITAS, and Director of the Laboratory of Alpine Ecology, at the DIVERSITAS Celebration on 30 September 2014 in Seville, Spain. DIVERSITAS is in an international research programme on biodiversity science. Founded in 1991, DIVERSITAS will transition to Future Earth in 2014. Find out more at bit.ly/1sZ2GcB