Martijn Pater and James Veenhoff presented their learnings on the implementation of co-creation during the MCPC conference 2011 in San Francisco. It was only 15 minutes, so for details call the Fronteer office..

1. Fronteer Strategy
9 Ways to get your team
ready for co-creation
- MCPC 2011
San Francisco, November 18, 2011
FRONTEER
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.

2. ABOUT
US
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

3. FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 3

4. We develop
strategies for growth
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 4

5. “Co-creation is the chance
for others to complete
the work that you started,
going well beyond what you
envisioned or intended.”
Henry Chesbrough,
FRONTEER author of Open Services
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 5
Innovation (2011)

6. Why Involving the outside
co-creation? world in a new way
Innovative and
compelling concepts
Fresh Ideas,
New Perspectives,
Great Energy
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 6

7. ROOFTOP
Expert co-creation
5 + 10 people
1 challenge, 1 day
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 7

8. FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 8

9. 9 WAYS
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT.

10. FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 10

11. 9 Ways to get your team
ready for co-creation
...and overcome the various barriers
11

12. People who manage to
change have three things in
common, they...
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 12

13. “Know where to
CHANGE go.”
Direction
“Genuinely
want to get Motivation
there.”
“Have a
supportive
Support environment.”
CHANGE
9 Ways model
13

14. Which can be translated
into 3 building blocks each
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 14

15. CHANGE
D
Go for
Start with Shrink the
direct
Why Change
Result
M
Discover
Cut the Do it
the
leash together
feeling
S
Set the Make it a Get the
scene habit board in
CHANGE
9 Ways model
15

16. So we interviewed
10 companies - our clients
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 16

17. Technology
FMCG
Financials
Airlines
On-line
Public
17

18. On: how they think
they scored on these
9 dimensions
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 18

19. CHANGE
D
Start with
What went well:
Why
“We know how to
M start.”
Cut the
Leash
S
Set the
Scene
CHANGE
9 Ways model
19

20. “Constructive “Commitment and
atmosphere, clear enthousiasm
objectives.” upfront.”
- HEINEKEN - KPN
What “Stimulated open
innovation culture.”
went well?
FRONTEER
- GRUPO SOS
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 20

21. CHANGE
D
Go for
Shrink the
direct
What did not go Change
Result
well:
M
“We don’t know
how to make it
manageable,
tangibleSand
repeatable.” Make it a
Habit
CHANGE
9 Ways model
21

22. “Not seen as
starting point for “Difficulties to keep
change.” momentum.”
- ACHMEA - KLM
What “Implementation
and follow-up
did not go lacked.”
well?
- KPN
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 22

23. So what to do differently
next time?
How to make the
9 Ways work?
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 23

24. Keep the same: Do differently:
Setting & Structure Champion Outcome
Sessions Bring it to Life
Outside Experts Create a Learning Cycle
Dedication & Energy Embed
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 24

25. To summarise:
CAPTURE THE ENERGY
AND DIRECT IT
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 25

26. And just to show you what
it looks like..
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 26

27. Movie
FRONTEER
STRATEGY
INNOVATION.
CO-CREATION.
BRAND DEVELOPMENT. 27

28. FRONTEER info@fronteerstrategy.com
STRATEGY
I N N OVAT I O N.
C O - C R E AT I O N.
B R A N D D E V E L O P M E N T.