Measurement by Steve Harrington of Web Matters UK for Social Media Monday

1. www.webmattersuk.com

2. The next 10 minutes Measurement tools For Social Media platforms By A non techie!

3. Traditional model (example)

4. Social media example

5. Types of measurement Followers (better to have 1,000 or 100?) Eyeballs/ views Mentions/ posts and comments

6. Define your outcomes Create a journey for your followers/ fans/ subscribers to go down so they end up with a call to action which Achieves your outcome. So.... Lets say your outcome is phone calls off your web Site You could.....

7. www. Outcome

9. Subscribers

10. Views

11. Click through

12. Twitter

13. Followers

14. Mentions

15. Messages

17. Group them into Mentions/ posts Eyeballs Followers By tool Links

18. Can look something like this Then trend these results to measure changes and outcome...

19. Some measurement tools to help Bit.ly - Shortens URLs Cross Platform Analytics + Free Google Reader Google Alert (“feed” RSS) Twitter Search (RSS feed) RSS results Google Analytics, facebook (insights) and YouTube Radian 6 (costs), Pepsi, AMD, Dell….

20. Questions please?