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Tutorial: Using Tags To Organise Your Audience [Webinar by Sendmate]
- 1. by Stefan Baumschlager Sendmate.io SSSSUsing Tags to organise your Audience Webinar Series: Nov 13th, 2018
- 2. Agenda - Introduction - Why Messenger? - Segmentation & Filtering - How to create Tags - How to add & remove Tags - How to use Tags effectively - Q&A SSSS
- 3. SSSSWhy Messenger? 3 Reasons: Growth, Trust & Value Webinar Series Nov 13th, 2018 www.sendmate.io
- 4. SSSS Growth Messaging is growing quickly and already encompasses close to 8 billion monthly active accounts globally, which of course means most people are using between 2-3 different messaging apps every month.
- 5. SSSS Trust Messaging is used predominantly to communicate with friends and family and this familiarity fosters trust. Messenger Mail
- 6. SSSS Value A key component of every value proposition is relevance to your recipient, hence the better you can hone in on your target audience the more relevant each message becomes.
- 7. SSSSSegmentation & Filtering Webinar Series Nov 13th, 2018 www.sendmate.io
- 9. SSSSTags How to create, edit, copy the link & disable them… Webinar Series Nov 13th, 2018 www.sendmate.io
- 10. SSSS Create a Tag Think of it as a keyword reference that you can assign to each member of your audience automatically when they click your custom link or indeed manually which we’ll get to a little later.
- 11. SSSS Create a Tag You can also set up a custom welcome message that is automatically sent out to people that click on your custom link. Effectively this creates a separate funnel into your Messenger audience alongside the main entrance into your Messenger if you will via the general m.me/link.
- 12. SSSS Create a Tag The custom welcome message offers you the same options as the regular one i.e. adding an image, link, video or location button as well as having multiple languages. In this example, I’m using a fake link to my fake artist’s Bandcamp.
- 13. SSSS Edit a Tag After you’ve created a tag you can come back to edit it whenever you want to. Just click on it in your list of tags and it will open up so that you can tweak your welcome message copy and add a link to your latest youtube video like I’ve done. Note, this is actually a link to Sickick’s Lil Wayne Mashup.
- 14. SSSS Edit a Tag After you’ve created a tag you can come back to edit it whenever you want to. Just click on it in your list of tags and it will open up so that you can tweak your welcome message copy and add a link to your latest youtube video like I’ve done. Note, this is actually a link to Sickick’s Lil Wayne Mashup.
- 15. SSSS Copy your custom link or disable a Tag Tags are automatically enabled (blue) after you create them, so you can just click on Copy link to grab the link and share it wherever you wish. Once you’re done with your links or even before you intend to use them in earnest, it’s good form to disable them by moving the toggle from right to left turning them grey like the top three in this screenshot.
- 16. SSSSTags How to manually add & remove them… Webinar Series Nov 13th, 2018 www.sendmate.io
- 17. SSSS Manually add or remove a Tag Under the audience tab you can manually add or remove tags by simply selecting the people in your audience you wish to group under the same tag and click Add or Remove Tag.
- 18. SSSSManually add or remove a Tag The window that opens gives you the choice to either create and add a new tag or choose one from the list of existing tags.
- 19. SSSSTags How to use them effectively… Webinar Series Nov 13th, 2018 www.sendmate.io
- 20. SSSS Good uses for Tags: 1. Grouping thematically 2. Competitions 3. Messenger Ads
- 22. SSSS Get in touch: Stefan Baumschlager Head of BD, sendmate.io stefan@sendmate.io @baumschlager