Audience research

1. Audience

2. Consumption- How?
I listen to music mostly from my Spotify account on either my phone or laptop, but
mostly my phone. I used to stream it by downloading it from the internet but it took up so
much time so I brought a Spotify account.
I know a lot of my friends don’t want to pay the money for Spotify or iTunes so they
download their music straight from the internet and YouTube or download apps such as
Itube, playtube.

3. Consumption- When & Where & Who?
Before I could drive I would listen to music walking to school, at school, when doing my homework, at
dance. Now I still listen to it in all those place but I also listen to most of my music in the car, I now find it
weird driving without music on. I also listen to music every time I go to the gym.
As I have got older and found more music I have started to listen to music a lot more than I did when I was
slightly younger. I now listen to music most of the time.
Most of the time I listen to music by myself, however if I have people in the car with me, we will listen to
the radio or the same music. I sometimes share headphones with my friends aswell.

4. Consumption- Why?
- I listen to music whilst at the gym as it motivates me to work harder and for longer.
-When I’m in my car on my own I like to listen to music as it make me feel good, which is the
primary reason most people listen to music in general.
- I listen to music when I’m doing school work because for me it helps he concentrate which
makes the time go faster and means I complete my work better.
-Whenever I have a party or go out somewhere which requires getting dressed uo, me and my
friends will listen to music as it gets us in the music to go out