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BLUEPRINT FOR A REAL RECOVERY


                 THE

    NEXT
AMERICAN
ECONOMY
                                      INSIDE
                                     THE IDEA
     AUTHOR OF   WHY GM MATTERS


WILLIAM J. HOLSTEIN               FACTORY M ODE L
                                         WilliamJHolstein.com
WHAT IS AN IDEA FACTORY?
WHAT IS AN IDEA FACTORY?

    It can be a university, research institute, large
    hospital, national weapons laboratory or a large
    private sector company.




                                        WilliamJHolstein.com
WHAT IS AN IDEA FACTORY?

   It is characterized by:
     ‣ Sustained Interactions
     ‣ Both Formal and Informal
   Between:
    ‣ Different disciplines
    ‣ Different cultures, nationalities
   With A Mix of Basic and Applied Research.
   Mostly Funded by Government and Corporations.




                                          WilliamJHolstein.com
HOW DO IDEAS LEAVE THE
FACTORY?
HOW DO IDEAS LEAVE THE FACTORY?
   The key is the technology licensing and patenting
   office.


    ‣   Under what terms does the office allow
        development on favorable terms?


    ‣   Does it facilitate robust exchange of ideas
        between "inside" and "outside?"


    ‣ What resources does it possess?
                                          WilliamJHolstein.com
COMMERCIALIZATION
ECOSYSTEM:
5 STAGES
STAGE 1
 START UP

SETTING
UNIVERSITY


FINANCING
LARGE CO’S
   GOV’T



TEAM
SCIENTISTS &
RESEARCHERS
ONLY




               WilliamJHolstein.com
STAGE 1     STAGE 2
 START UP DEVELOPMENT

SETTING
UNIVERSITY INCUBATOR
            / HALFWAY
              HOUSE
FINANCING
LARGE CO’S
   GOV’T   GOV’T (SBIR)
           ANGELS
           FOUNDATIONS

TEAM
SCIENTISTS & TEAM GROWS:
RESEARCHERS - MARKETING
ONLY         - FINANCE
      OTHER - MENTORING
      KEY     - INCUBATORS
      INPUTS: - SKILLED LABOR
              - NETWORKING MECHANISMS

                                        WilliamJHolstein.com
STAGE 1     STAGE 2       STAGE 3
 START UP DEVELOPMENT       MARKET
                            FACING

SETTING
UNIVERSITY INCUBATOR         OFFICE
            / HALFWAY
              HOUSE
FINANCING
LARGE CO’S
   GOV’T   GOV’T (SBIR)
           ANGELS
           FOUNDATIONS
                           VENTURE
                          CAPITALISTS
TEAM
SCIENTISTS & TEAM GROWS: PROFESSIONAL
RESEARCHERS - MARKETING CEO MAY BE
ONLY         - FINANCE   REQUIRED
      OTHER - MENTORING
      KEY     - INCUBATORS
      INPUTS: - SKILLED LABOR
              - NETWORKING MECHANISMS

                                        WilliamJHolstein.com
STAGE 1     STAGE 2       STAGE 3      STAGE 4
 START UP DEVELOPMENT       MARKET      VALLEY OF
                            FACING        DEATH

SETTING
UNIVERSITY INCUBATOR         OFFICE
            / HALFWAY
              HOUSE
FINANCING
LARGE CO’S
   GOV’T   GOV’T (SBIR)
           ANGELS
           FOUNDATIONS
                           VENTURE
                          CAPITALISTS
TEAM
SCIENTISTS & TEAM GROWS: PROFESSIONAL CEO + FULL
RESEARCHERS - MARKETING CEO MAY BE FINANCIAL
ONLY         - FINANCE   REQUIRED     TEAM
                                        - MANUF.
      OTHER - MENTORING                 - LOGISTICS
      KEY     - INCUBATORS              - SALES
      INPUTS: - SKILLED LABOR
              - NETWORKING MECHANISMS

                                                WilliamJHolstein.com
STAGE 1     STAGE 2       STAGE 3      STAGE 4    STAGE 5
 START UP DEVELOPMENT       MARKET      VALLEY OF    FULLY
                            FACING        DEATH   COMMERCIALIZED

SETTING
UNIVERSITY INCUBATOR         OFFICE
            / HALFWAY
              HOUSE                                   PROFIT
                                                      GENERATION
                                                      OR IPO
FINANCING
LARGE CO’S
   GOV’T   GOV’T (SBIR)
           ANGELS
           FOUNDATIONS
                           VENTURE
                          CAPITALISTS
TEAM
SCIENTISTS & TEAM GROWS: PROFESSIONAL CEO + FULL
RESEARCHERS - MARKETING CEO MAY BE FINANCIAL
ONLY         - FINANCE   REQUIRED     TEAM
                                        - MANUF.
      OTHER - MENTORING                 - LOGISTICS
      KEY     - INCUBATORS              - SALES
      INPUTS: - SKILLED LABOR
              - NETWORKING MECHANISMS

                                                WilliamJHolstein.com
STAGE 1     STAGE 2       STAGE 3      STAGE 4    STAGE 5
 START UP DEVELOPMENT       MARKET      VALLEY OF    FULLY
                            FACING        DEATH   COMMERCIALIZED

SETTING
UNIVERSITY INCUBATOR         OFFICE

                                                E
            / HALFWAY

                                              H
              HOUSE                                   PROFIT


                                            T
                                                      GENERATION

                     E
                                                      OR IPO

                  R
FINANCING
LARGE CO’S
   GOV’T
             R E A
           GOV’T (SBIR)


        W HE
           ANGELS

                    ? ??
                 PS
           FOUNDATIONS

               A
                           VENTURE

             G
                          CAPITALISTS
TEAM
SCIENTISTS & TEAM GROWS: PROFESSIONAL CEO + FULL
RESEARCHERS - MARKETING CEO MAY BE FINANCIAL
ONLY         - FINANCE   REQUIRED     TEAM
                                        - MANUF.
      OTHER - MENTORING                 - LOGISTICS
      KEY     - INCUBATORS              - SALES
      INPUTS: - SKILLED LABOR
              - NETWORKING MECHANISMS

                                                WilliamJHolstein.com
BLUEPRINT FOR A REAL RECOVERY


                 THE

    NEXT
AMERICAN
ECONOMY
                                   Available in print and
                                  e-reader formats today.
     AUTHOR OF   WHY GM MATTERS


WILLIAM J. HOLSTEIN

                                              WilliamJHolstein.com

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The Next American Economy - Idea Factory Model

  • 1. BLUEPRINT FOR A REAL RECOVERY THE NEXT AMERICAN ECONOMY INSIDE THE IDEA AUTHOR OF WHY GM MATTERS WILLIAM J. HOLSTEIN FACTORY M ODE L WilliamJHolstein.com
  • 2. WHAT IS AN IDEA FACTORY?
  • 3. WHAT IS AN IDEA FACTORY? It can be a university, research institute, large hospital, national weapons laboratory or a large private sector company. WilliamJHolstein.com
  • 4. WHAT IS AN IDEA FACTORY? It is characterized by: ‣ Sustained Interactions ‣ Both Formal and Informal Between: ‣ Different disciplines ‣ Different cultures, nationalities With A Mix of Basic and Applied Research. Mostly Funded by Government and Corporations. WilliamJHolstein.com
  • 5. HOW DO IDEAS LEAVE THE FACTORY?
  • 6. HOW DO IDEAS LEAVE THE FACTORY? The key is the technology licensing and patenting office. ‣ Under what terms does the office allow development on favorable terms? ‣ Does it facilitate robust exchange of ideas between "inside" and "outside?" ‣ What resources does it possess? WilliamJHolstein.com
  • 8. STAGE 1 START UP SETTING UNIVERSITY FINANCING LARGE CO’S GOV’T TEAM SCIENTISTS & RESEARCHERS ONLY WilliamJHolstein.com
  • 9. STAGE 1 STAGE 2 START UP DEVELOPMENT SETTING UNIVERSITY INCUBATOR / HALFWAY HOUSE FINANCING LARGE CO’S GOV’T GOV’T (SBIR) ANGELS FOUNDATIONS TEAM SCIENTISTS & TEAM GROWS: RESEARCHERS - MARKETING ONLY - FINANCE OTHER - MENTORING KEY - INCUBATORS INPUTS: - SKILLED LABOR - NETWORKING MECHANISMS WilliamJHolstein.com
  • 10. STAGE 1 STAGE 2 STAGE 3 START UP DEVELOPMENT MARKET FACING SETTING UNIVERSITY INCUBATOR OFFICE / HALFWAY HOUSE FINANCING LARGE CO’S GOV’T GOV’T (SBIR) ANGELS FOUNDATIONS VENTURE CAPITALISTS TEAM SCIENTISTS & TEAM GROWS: PROFESSIONAL RESEARCHERS - MARKETING CEO MAY BE ONLY - FINANCE REQUIRED OTHER - MENTORING KEY - INCUBATORS INPUTS: - SKILLED LABOR - NETWORKING MECHANISMS WilliamJHolstein.com
  • 11. STAGE 1 STAGE 2 STAGE 3 STAGE 4 START UP DEVELOPMENT MARKET VALLEY OF FACING DEATH SETTING UNIVERSITY INCUBATOR OFFICE / HALFWAY HOUSE FINANCING LARGE CO’S GOV’T GOV’T (SBIR) ANGELS FOUNDATIONS VENTURE CAPITALISTS TEAM SCIENTISTS & TEAM GROWS: PROFESSIONAL CEO + FULL RESEARCHERS - MARKETING CEO MAY BE FINANCIAL ONLY - FINANCE REQUIRED TEAM - MANUF. OTHER - MENTORING - LOGISTICS KEY - INCUBATORS - SALES INPUTS: - SKILLED LABOR - NETWORKING MECHANISMS WilliamJHolstein.com
  • 12. STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5 START UP DEVELOPMENT MARKET VALLEY OF FULLY FACING DEATH COMMERCIALIZED SETTING UNIVERSITY INCUBATOR OFFICE / HALFWAY HOUSE PROFIT GENERATION OR IPO FINANCING LARGE CO’S GOV’T GOV’T (SBIR) ANGELS FOUNDATIONS VENTURE CAPITALISTS TEAM SCIENTISTS & TEAM GROWS: PROFESSIONAL CEO + FULL RESEARCHERS - MARKETING CEO MAY BE FINANCIAL ONLY - FINANCE REQUIRED TEAM - MANUF. OTHER - MENTORING - LOGISTICS KEY - INCUBATORS - SALES INPUTS: - SKILLED LABOR - NETWORKING MECHANISMS WilliamJHolstein.com
  • 13. STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5 START UP DEVELOPMENT MARKET VALLEY OF FULLY FACING DEATH COMMERCIALIZED SETTING UNIVERSITY INCUBATOR OFFICE E / HALFWAY H HOUSE PROFIT T GENERATION E OR IPO R FINANCING LARGE CO’S GOV’T R E A GOV’T (SBIR) W HE ANGELS ? ?? PS FOUNDATIONS A VENTURE G CAPITALISTS TEAM SCIENTISTS & TEAM GROWS: PROFESSIONAL CEO + FULL RESEARCHERS - MARKETING CEO MAY BE FINANCIAL ONLY - FINANCE REQUIRED TEAM - MANUF. OTHER - MENTORING - LOGISTICS KEY - INCUBATORS - SALES INPUTS: - SKILLED LABOR - NETWORKING MECHANISMS WilliamJHolstein.com
  • 14. BLUEPRINT FOR A REAL RECOVERY THE NEXT AMERICAN ECONOMY Available in print and e-reader formats today. AUTHOR OF WHY GM MATTERS WILLIAM J. HOLSTEIN WilliamJHolstein.com

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