RCS is an IP-based messaging service that provides enhanced features compared to traditional SMS, including the ability to send images, videos and GIFs. It is estimated that RCS will have 390 million monthly active users worldwide by 2021, with the business value of RCS estimated to be $74 billion. Mobile operators are launching RCS services in 59 countries by 2020 to enable richer communication experiences between users and brands.

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RCS is an IP-based messaging
service, which is provided to
users through mobile operators.
RCS incorporates the global
reach of SMS with the rich
features of chat apps to deliver
enhanced user experiences.
Estimated 390 million monthly
active users worldwide.
Estimated value of business of
$74 Billion by 2021.
88 Operators launch
RCS in 59 countries
by 2020.
RCS Business Messaging
enables brands to engage
with customers by using
chatbots or AI.
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Verified Sender
Customized Branding
Custom name, color
& logo/icon
Rich Media
Images, videos, GIFs
Suggested Actions
© GSMA Intelligence
RICH COMMUNICATION SERVICES
THE NEXT-GENERATION OF SMS