Proposal for Digital Future

1. The Future of Cumulus
S
Digital Properties
A proposal for the position of Digital Content Manager
Erica L. Foppe’
June 20, 2014

2. Why this works
like no other
media outlet
• With the combined effort of
social media and our
station’s reach, we open
the door to becoming a one
stop shop for advertisers,
with the opportunity to earn
100% of their budget.
• Each social media outlet is
used for a different
advertising purpose

3. S
FACEBOOK/TWITTER
To combat the
“WORD OF MOUTH” opposition

4. FACEBOOK
S This is a more effective approach to connecting with your
demographic. It tightens the filter.
S We become interactive with the consumer.

5. S
YouTube
Your new television commercial

6. YOUTUBE
S The commercial that plays directly to your consumer. No
waiting between television shows. Video production and
integration, one time fee $400 (introductory rate)
S Video production, in house, to air on each station’s
YouTube channel. “Built in” 15 sec videos before
watching footage from our stations. Ex. A user clicks a
link for a video about an upcoming concert. Built into the
video is a commercial for a hair supply store that plays
before the video. There is no “skip ad” button. They must
watch this to reach the content.

7. S
WEBSITES
YOUR “GO TO” FOR ENTERTAINMENT &
LOCAL NEWS

8. WEBSITES
S Everything has already been established for website
sales. This is where my expertise and creativity in graphic
design and website development come into play.
S I will keep all 5 station websites updated daily with vibrant
graphics that evoke excitement in our listeners.
S They will use the websites as a daily outlet for
entertainment, news… to everything from their favorite
musicians and celebrity gossip.

9. WEBSITES- Video Production
S Because of my experience in Final Cut Pro, Adobe
Premiere and Photoshop I will effectively create
commercials for clients that will play in the video pre-roll,
throughout the sites, etc.
S This gives me the ability to produce and edit client
videos, in house for the Shreveport-Bossier Market

10. VIDEO PRODUCTION

11. GRAPHIC DESIGN
Here’s some of the graphic work I’ve completed for Cumulus

12. GRAPHIC DESIGN
Here’s some of the graphic work I’ve completed for Cumulus

13. GRAPHIC DESIGN (cont.)
I designed the
Battle of the
Runway tickets

14. GRAPHIC DESIGN
Sound Off
One Sheeter and initial graphic

15. GRAPHIC DESIGN
WEBSITE GRAPHICS

16. GRAPHIC DESIGN
PROMO REEL GRAPHICS

17. GRAPHIC DESIGN
PROMO REEL GRAPHICS

18. GRAPHIC
DESIGN
HOLIDAY MASQUERADE
FLYER & FACEBOOK COVER
PHOTO

19. MY PROPOSED
RESPONSIBILITIES
S Assist in direction of the digital sales budget
S Train the sales team on these digital properties
S Control all digital advertisements including E-newsletters,
postings etc.
S Record, edit and produce the video content

20. MY PROPOSED
RESPONSIBILITIES
S Maintain and produce graphic content for online
presence, working closely with Program Directors to
brand each station’s digital properties appropriately
S Gather monthly reports on web and social media
statistics (page views, user engagement)
S Create proposals for Account Executives
S Work closely to achieve sales goals

21. My Desired Salary
S With the combination of video production, assistant
direction of the digital budget, website content
maintenance and design my desired salary is $30,000.