This is my PDF portfolio showcasing a range of digital and print media. I specialise in multi-channel campaigns encompassing all aspects of graphic design including digital, social, video advertising and animation.

1. Darren Jenkins
Digital Designer
P R E V N E X T

2. This is my work
I’m Darren, a Senior Designer
based in North Dorset.
Welcome to my PDF portfolio
showcasing a range of digital
and print media. I have a BA
(hons) in Graphic Design and
Advertising and over 19 years
commercial experience.
I specialise in multi-channel
campaigns encompassing all
aspects of graphic design
including digital, social, video
advertising and animation.
P R E V N E X T

3. I have designed numerous
landing pages and websites
over the years for clients
ranging from insurance brokers
through to fashion retailers.
I have experience in complex
eCommerce builds as well
as high performing, targeted
landing page designs.
01
Website Design
01 P R E V N E X T
05 06 07
02 04
03

4. Premier NVP Website
The brief
Create a premium website for Premier
Niche Vehicle Production (NVP).
The solution
A bold and sophisticated layout
featuring considered typography
and a premium UI to complement
the product photography.
01 P R E V N E X T
06 07
02 04 05
03

5. ThermaCool Website
The brief
Re-brand ThermaCool, design a new
website and create a suite of elements
which define the new house style.
The solution
A fresh new logo and palette, along
with bespoke icons and considered
typography. Fully implemented across
a range of print and online collateral.
Give your air-con
a breather
19-23°
When the
magic happens
CO2
Reduce your
emissions
Environmental
temperature rises
Environmental
temperature falls
Phase changing material
becomes liquid
Phase changing material
becomes solid
Managed temperature
remains constant
Managed temperature
remains constant
Heat Storage
Heat Release
The large heat exchanger surface of the capillary
structure provides a high thermal performance.
01 P R E V N E X T
06 07
02 04 05
03

6. L&C Landing Page
The brief
Design a high performing landing
page for new mortgage prospects.
The solution
A vibrant layout using a mix of
iconography, illustration and
photography in conjunction with
targeted and distilled messaging.
01 P R E V N E X T
06 07
02 04 05
03

7. Red Malt eCommerce
The brief
Create a comprehensive look and
feel for the new Red Malt ‘custom
denim’ brand and new online shop.
The solution
Over 15 website templates were
created. A distinctive, modern
design was established using
bold typography and imagery.
01 P R E V N E X T
06 07
02 04 05
03

8. Viewpoint Portfolio
The brief
Create a new logo and design a
10+ page website for the Viewpoint
Portfolio investment platform.
The solution
A spacious, impactful design,
adopting web best practices and
a clean and contemporary UI.
01 P R E V N E X T
06 07
02 04 05
03

9. 02
Digital Display
I have extensive experience
storyboarding and animating
display advertising campaigns
in both Adobe Animate and
Google Web Designer (for
dynamic content feeds).
High profile clients include
University of Bath, Intrepid
Travel, Edinburgh Airport
and Oak Furniture Land.
02 N E X T
P R E V
05 06 07
01 04
03

10. University of Bath Ad
The brief
Design a display ad promoting Bath
University’s postgraduate courses.
The solution
A vibrant design and contrasting colour
palette which ties in with the landing
page design, combined with slick and
fluid animation.
WWT Wetlands Centre Ad
The brief
Design a display ad to promote the
‘Easter Duck Hunt’ day out at WWT
Wetland Centres across the UK.
The solution
A fun and family-friendly design
which features ‘Dusty’, the animated
Aardman character from the printed
advertising campaign.
Paperboy Wallpaper Ad
The brief
Design a display ad which promotes
the wallpaper designs by Paperboy.
The solution
A grid of thumbnails which animate
and enlarge, providing a captivating
overview of some popular designs.
Your search stops here.
Postgraduate degrees
See the world differently
EXPLORE OUR COURSES
Postgraduate degrees
See the world differently
of postgraduate students would
recommend Bath to a friend
92%
Oh wallpaper!
How we love you…
How it Works’ – £60
Wallpaper & fabric
for kids of all ages
SHOP NOW
02 P R E V N E X T
V I E W A N I M A T I O N S
06 07
01 04 05
03

11. Oak Furniture Land Ad
The brief
Design a display ad to highlight local
store information and products
available at Oak Furniture Land.
The solution
A creative solution which features
engaging animation, clear CTAs and
localised dynamic data feeds.
Edinburgh Airport Ad
The brief
Design a display ad to promote Edinburgh
Airport’s new on-site parking facility
entitled ‘Long Stay Express’.
The solution
A modern and fluid design and animation
which ties-in with the overall campaign
look and feel.
Westgate IT Ad
The brief
Design a display ad to promote
Westgate IT and three core services.
The solution
A contemporary vector-based design
featuring fluid animated illustrations.
Security Packages
M A N A G E D
IT Support
C O N V E N I E N T
Let’s get IT sorted
The West’s Leading IT Provider
Cloud Security Support
Your local store is
Unit 7, Cribbs Causeway Retail Park,
Lysander Road, Bristol, BS34 5TX
Cribbs Causeway
VISIT SHOWROOM VIEW ONLINE
SHOWROOM
LOCATOR
Your local store is
Cribbs Causeway
Official Airport Parking
Official Airport Parking
Pre-book & Save
Official
Airport
Parking
02 P R E V N E X T
V I E W A N I M A T I O N S
06 07
01 04 05
03

12. I have designed and produced
various video campaigns which
have been posted as social
media stories, YouTube bumper
ads and feature videos.
I am self-taught in Adobe
Premier Pro and After Effects
and have been instrumental in
a number of successful projects.
03
Campaign Video
03 P R E V N E X T
05 06 07
01 02 04

13. ‘Watch to Win’ Campaign
The brief
Create a number of engaging graphics
which can be animated and featured in
a cycle insurance campaign video.
The solution
A computer game inspired UI which
draws attention to the cost of various
bike parts and the subsequent issues
associated with under-insuring.
CLIP-IN PEDALS
£137.49
£500
VOUCHER
EXCLUSIVE OFFER
SUNGLASSES
£185.66
CARBON FORKS
£280.45
CYCLE SHOES
£70.99
Serious cycle insurance
£500
VOUCHER
EXCLUSIVE OFFER
Cycleguard
03 P R E V N E X T
W A T C H T H E V I D E O
06 07
01 02 04 05

14. Intrepid Travel Video
The brief
Create a campaign proposition and video
for a pre-sale, during-sale and post-sale
winter travel campaign.
The solution
The post-sale campaign utilised a simple
plane and heart design which provided
the animated intro to the master video.
A number of other videos and formats
were produced with excellent ROI.
£1 Deposit Video – Concept 1 (page 1 of 2)
travel morein 2018 pay lessdeposit!
pay lessdeposit! see more
enjoy more reflect more taste more
experience more
Book now Book now
Book now
Book now
Book now
Book now
Frame 1
Frame 4
Frame 7
Frame 2
Frame 5
Frame 3
Frame 8 Frame 9
Frame 6
Synopsis – Script font animates as if the text is hand-written. The teal button and angled graphics replicate the styling set in the display advertising.
03 P R E V N E X T
W A T C H T H E V I D E O
06 07
01 02 04 05

15. Kyero Explainer Video
The brief
Create a 2 minute video explaining
the story and ethos behind Kyero.com.
The solution
A modern and simple video which uses
an animated script font interspersed with
illustrations and stock travel footage.
they had to
visit every single
estate agent…
and travel all
over Spain.
It wasn’t simple.
They made it
their mission
to make things
easier
Back in 2003
Martin & Louise
searched long and
hard for a property
Spain
Spanish home
Find your dream
Browse over
and so Kyero.com was born
Find your dream home in Spain
in
03 P R E V N E X T
W A T C H T H E V I D E O
06 07
01 02 04 05

16. I have vast experience when
it comes to designing and
animating ‘thumb stopping’
social media creative.
I am competent at sizing video
content for social channels and
enjoy designing creative for
social stories, carousel ads
and sponsored posts.
04
Social Creative
04 P R E V N E X T
05 06 07
01 02 03

17. Brewery Square Social Ads
The brief
Create a suite of sponsored Facebook ads
and press ads for Brewery Square events
throughout Easter.
The solution
Vibrant designs featuring cut-out imagery
and simple, engaging headlines.
The Brewery Square Easter Egg
Hunt is back by popular demand.
Come and join the fun on Fri 10th -
Mon 13th April from 10am til 4pm.
Boasting a selection of shops, eateries and leisure facilities, the
vibrant community of Brewery Square is set in the regenerated
Dorchester brewery complex, one of the finest examples of
Victorian industrial architecture in the south of England.
BREWERY SQUARE SHOP, EAT, RELAX
CALLING
ALL YOU
EASTER
BUNNIES!
04 P R E V N E X T
06 07
01 02 05
03

18. WWU Engagement Social
The brief
Create social assets and a dynamic
display campaign to promote the Wales
and West Utilities engagement initiative.
The solution
A fun and on-brand solution which
presented the relevant topics to the
target market and also promoted the
Amazon voucher incentive.
Good
morning
What is most
important
to you? Please select
I would like energy that is…
AFFORDABLE
RELIABLE
GREEN
Facebook carousel ad
MPU interactive display ad frames
Survey
Engagement
Encourage
Interaction
04 P R E V N E X T
V I E W A N I M A T I O N S
06 07
01 02 05
03

19. Thumb Stopping Social Ads
The brief
Storyboard and animate a series of short
videos with engaging designs aimed at
time-poor social media prospects.
The solution
A number of different creatives which
utilise unusual and eye-catching animations
along with a clear call-to-action.
Get Started!
Unlock your mortgage
combination…
Give L&C mortgages
a spin today
Get Started!
Let L&C solve
your mortgage puzzle
Looking for a
great mortgage deal?
Get Started!
Get Started!
Your mortgage match
is just a tap away
Be a market savvy
swan and choose L&C
Get Started!
Get Started!
Thumb
Stopping
Increase
Engagement
04 P R E V N E X T
V I E W A N I M A T I O N S
06 07
01 02 05
03

20. Dstl Instagram Stories
The brief
Storyboard an Instagram Stories
video aimed at recent STEM graduates.
The solution
An on-brand, photographic-led design
which features a playful twist linking
back to extra terrestrials.
04 P R E V N E X T
06 07
01 02 05
03

21. I have designed and developed
logos for many organisations
over the years and enjoy the
process of refining concepts and
presenting back to the client.
Recently, I have produced a
comprehensive 150+ page Brand
Guidelines document for Dstl.
This has been very well received
and is being adopted by the
4,500 employees who currently
work for the organisation.
05
Brand Identity
05 P R E V N E X T
06 07
01 02 04
03

22. Dstl Brand Guidelines
The brief
Develop a comprehensive set of brand
guidelines covering print, digital and social.
The solution
A 150 page document setting out clear
do’s and don’ts and providing in-depth
guidance and templated examples for
the business and design teams to follow.
05 P R E V N E X T
06 07
01 02 04
03

23. ‘Elsie’ – CRM Branding
The brief
Create a brand identity for ‘Elsie’ – an
internal CRM system developed by L&C
Mortgages for their staff.
The solution
The chosen design features a bright palette
and distinct typographic treatment that is
consistent with the L&C house style and
embodies the friendly brand principles.
Something smart is on the way…
Keep your eyes peeled
Introducing
your smart
new friend.
You have a new friend request
Guess who’s joining us?
All will be revealed on 18th June 2019
YOUR SMART DIGITAL FRIEND
Say hello to
05 P R E V N E X T
06 07
01 02 04
03

24. Exploration Division Identity
The brief
Develop an identity the new future-facing
‘Exploration’ division within Dstl.
The solution
A design which works in conjunction with
the main Dstl brand and uses simple, clean
typography. Designs were also developed
for other science and technology divisions.
05 P R E V N E X T
06 07
01 02 04
03

25. Miscellaneous Branding
A selection of brand development
projects from a diverse range of sectors:
Britannic – Aviation
Applied Relay Testing – Engineering
Walbrook – Financial
Expose – Property
Escape Reading – Leisure
Caliber Kinetics – Fitness
01
04
02
05
03
06
05 P R E V N E X T
06 07
01 02 04
03

26. I studied Graphic Design
and Advertising at university
and have always enjoyed
the challenge of creating
engaging campaigns across
both print and digital.
My approach focuses on
creating a memorable and
eye-catching design with
particular care given to
typographic styling and
messaging.
06
Advertising
06 P R E V N E X T
05 07
01 02 04
03

27. Social Distancing Campaign
The brief
Design a suite of marketing material
reminding Dstl employees to maintain
social distancing when returning to site.
The solution
A striking campaign theme utilising flat
colours, simple messaging and image
cut-outs to convey the message clearly.
Concept 1 – Two metre banner (A)
Concept 1 – Two metre banner (A)
06 P R E V N E X T
07
01 02 04 05
03

28. Quarter-page press advertisement
Atlas Elektronik Advertising
The brief
Create a series of distinctive press
advertisements aimed recruiting young
apprentices and graduates.
The solution
An image-led creative which explored a
variety of nautical themes in conjunction
with an engaging headline proposition.
06 P R E V N E X T
07
01 02 04 05
03

29. Premier Group Direct Mail
The brief
Design a mailer promoting the launch
of the new Premier Group website.
The solution
A series of ideas were explored. The two
designs shown opposite, include a die-cut
hourglass and a rocket design featuring
an intriguing colour reveal underneath.
06 P R E V N E X T
07
01 02 04 05
03

30. Baker Goodchild Direct Mail
The brief
Create an engaging direct mail campaign
selling Baker Goodchild to prospective
business contacts.
The solution
A boxing themed creative with a vibrant set
of infographics. Well-known boxing terms
were used to advertise the company services.
Who’s
fighting
your
corner?
Return
Address:
BG,
PO
Box
151
16,
Birmingham
B18
9ES
06 P R E V N E X T
07
01 02 04 05
03

31. I have designed many corporate
publications throughout my
career, ranging from short
pagination titles, through to
100+ page reports.
Recent work for Dstl includes
the 2021 Annual Report and
Accounts and a 24pp brochure
entitled ‘The Science Inside’.
07
Corporate
07 P R E V N E X T
05 06
01 02 04
03

32. Cover Design – Mock-up
Cover Image Information
Dstl-owned shot – Hermes ground station
Annual Report & Accounts (1/2)
The brief
Design and produce the 2021 Dstl Annual
Report and Accounts.
The solution
A simple and contemporary photographic-led
design with eye catching call-outs, modern
infographics and clear editorial.
Example Spread 2 – A mix of photography, iconography and table data
029
Dstl Annual Report and Accounts 2020/21
Performance
Dstl Annual Report and Accounts 2020/21
Performance
028
Our performance
headlines 2020-21
Strategic
Objective
Performance
Area
What we
measure
2020/21
Target
2020/21
Achieved
Shape the
future of
Defence and
Security via
relentless
focus on our
customers’
challenges
and needs
→ Financial
performance
Our total sales delivered
in £m
£738 £726
→ Delivering
for customers
Delivery of S&T Programme
Outcomes benefitting
defence and security from
the baseline portfolio plan
Deliver 85% of planned S&T
programme outcomes
Delivered 87% planned
S&T programme outcomes
Customer Satisfaction
Ratings via survey
95% of customers are
satisfied with the service
they have received
98% of customers were
satisfied with the service
they have received
Ensure Defence
and Security
can exploit the
best science
and technology
capabilities
on demand
→ Exploitation
of Science &
Technology
Exploitation of our S&T into
IP Submissions
40 Patents, 300 subs 31 Patents, 253 subs
→ Science &
Technology
capability
The capacity and health of
the 22 Strategic Capabilities
to meet demand
All strategic capabilities at
amber health or better
All strategic capabilities at
amber health or better
→ External
collaboration
% of External Delivery 47% 46.5%
Become
a more agile
organisation
that is fit
for the
future
→ Operational
effectiveness
Safety of our operations Green Green
Security of our operations Green Green
→ Operational
efficiency
The progress of our Capital
Plan
Track the progress of the
plan against the Control
Total for 2020-21 of £62.5m
£76.2m
How our enabling costs
compare to our delivery
19.4% 19.6%
Chargeable utilisation of
our staff (Dstl level)
55.9% 55.3%
→ Our workforce
Workforce profile
Progress against the agreed
levels of ambition:
→ Recruitment and
attraction of ethnic
minorities to 4%
→ Ethnic minorities
workforce
representation to 4%
→ Women senior
representation L8-9 to
21% & L7-8 to 24%
→ Disability engagement
increase to 58%
Progress against the
agreed levels of ambition:
→ Recruitment and
attraction of ethnic
minorities to 3.8%
→ Ethnic minorities
workforce
representation to 3.4%
→ Women senior
representation L8-9 =
21.7% & L7-8 = 22.2%
→ Disability engagement
increase to XX%
Level of staff engagement 62% 65%
£726m
Sales for the year
31
Patents filed
46.5%
Externally delivered work
65%
Staff engagement level
98%
Customer satisfaction
55.3%
Chargeable utilisation
of our staff
2 / Performance Analysis
Example Spread 1 – Impactful imagery and editorial
014
Dstl Annual Report and Accounts 2020/21
Performance 015
Dstl Annual Report and Accounts 2020/21
Performance
The next steps for our strategy – 2021 and beyond
The Spending Review 2020
prioritised £6.6 billion of
MOD’s settlement for research,
development and experimentation
over the next four years, to be
guided by the Defence Science and
Technology Strategy 2020.
Supporting MOD’s Chief Scientific
Adviser, Dstl has already helped to
shape the strategy and spending
review priorities and we are now
in an advanced position to ensure
we successfully support delivery of
this significant investment in S&T.
Over the next year as we begin to
recover from the global pandemic
and return to new ways of working,
Dstl will focus on embracing new
opportunities and exploiting
our roles to further defence and
security’s goals. We are confident
that our existing strategic objectives
will equip us to meet the new
challenges and demands of the
recently published Global Britain in
a competitive age: Integrated Review
of Security, Defence, Development
and Foreign Policy and the objectives
and strategies set out in the
subsequent Command Paper Defence
in a Competitive Age of our times.
In 2021, Dstl expects to commence
delivery of a multi-year response
aligned to the Integrated Review
and its supporting strategies.
We will also be welcoming a new
Chief Executive and although these
do represent significant changes for
Dstl, our Strategic Objectives and S&T
Planning Framework will endure as
the strategic guides for navigating
the challenges ahead.
The focus of the MOD Science
and Technology Strategy 2020,
reaffirmed in the Integrated Review,
is on enabling generation-after-
next capabilities and balancing
S&T effort between addressing
defence’s challenges and nurturing
promising technologies. We are
reflecting this in our shift towards
a twin track delivery approach; we
will increase our focus on first of a
kind experimentation, increasing
maturation and earlier exploitation
of S&T solutions, and we will more
actively drive understanding of
futures S&T opportunities and
solutions through our recently
established Exploration Division
which is tasked to identify
generation after next S&T for
defence and security (further details
on our new Exploration Division can
be found on page XX).
Internally, while we are busy planning
for the delivery challenges that lay
ahead we are acutely aware that
Dstl has limited internal capacity to
meet increasing demands. Therefore
we will need to position ourselves
appropriately and make better
access and use of the strengths in
our broadening network of suppliers
and partners. More widely Defence is
facing significant efficiency pressures
and Dstl will seek to improve its own
efficiency as we deliver more for
our customers. As we move into the
final year of our strategic direction,
we will aim to adapt and renew
our objectives to keep in step and
respond to the call of Global Britain
in a competitive age.
Dstl will focus on embracing
new opportunities and
exploiting our roles to
further defence and
security’s goals.
As we move into the final year
of our strategic direction, we
will aim to adapt and renew our
objectives to keep in step.
Sample double-page spreads
07 P R E V N E X T
06
01 02 04 05
03

33. ‘The Science Inside’ 2021
The brief
Design ‘The Science Inside’ 2021 brochure
promoting various science and technology
developments at Dstl.
The solution
A clean and uncluttered design which
features bold imagery, QR codes and
typographic enhancements.
Sample double-page spreads
07 P R E V N E X T
06
01 02 04 05
03

34. Atlas Sea Class Workboats
The brief
Design a brochure for Atlas Elektronik
to promote various classes of workboats.
The solution
A design which closely follows the Atlas
corporate branding and features a simple
layout with impactful photography and CGIs.
Sample double-page spreads
07 P R E V N E X T
06
01 02 04 05
03