1. The Future of Cumulus
S
Digital Properties
A proposal for the position of Digital Content Manager
Erica L. Foppe’
June 20, 2014

2. Why this works
like no other
media outlet
• With the combined effort of
social media and our
station’s reach, we open
the door to becoming a one
stop shop for advertisers,
with the opportunity to earn
100% of their budget.
• Each social media outlet is
used for a different
advertising purpose

3. VIDEO PRODUCTION

4. GRAPHIC DESIGN
Here’s some of the graphic work I’ve completed for Cumulus

5. GRAPHIC DESIGN
Here’s some of the graphic work I’ve completed for Cumulus

6. GRAPHIC DESIGN (cont.)
I designed the
Battle of the
Runway tickets

7. GRAPHIC DESIGN
Sound Off
One Sheeter and initial graphic

8. GRAPHIC DESIGN
WEBSITE GRAPHICS

9. GRAPHIC DESIGN
PROMO REEL GRAPHICS

10. GRAPHIC DESIGN
PROMO REEL GRAPHICS

11. GRAPHIC
DESIGN
HOLIDAY MASQUERADE
FLYER & FACEBOOK COVER
PHOTO

12. MY PROPOSED
RESPONSIBILITIES
S Assist in direction of the digital sales budget
S Train the sales team on these digital properties
S Control all digital advertisements including E-newsletters,
postings etc.
S Record, edit and produce the video content

13. MY PROPOSED
RESPONSIBILITIES
S Maintain and produce graphic content for online
presence, working closely with Program Directors to
brand each station’s digital properties appropriately
S Gather monthly reports on web and social media
statistics (page views, user engagement)
S Create proposals for Account Executives
S Work closely to achieve sales goals

14. My Desired Salary
S With the combination of video production, assistant
direction of the digital budget, website content
maintenance and design my desired salary is $30,000.