My research has showed me that fitness influencers take different approaches to educate viewers about getting bigger in the gym. Joe Fazer's direct approach includes facts, figures and interviews. Alex Eubank shows a lifestyle approach depicting daily life as an influencer. Their videos focus on montages with music to convey intensity. Some videos tamper with lighting and contrast to make subjects look bigger. Nearly all use images and text to keep viewers engaged during explanations. Nathaniel Massiah combined talking, training footage and text to avoid boring viewers with just talking. I aim to incorporate montages and interviews to educate entertain in under 5 minutes.
2. Joe Fazer makes influential and informative content in the
fitness community on both YouTube and TikTok. His style is
short videos that include a lot of facts and figures while still
being entertaining. I want to try and imitate this style in my
own way while implementing a challenge with an end goal.
I have enjoyed studying and learning about fitness in my time
out of college so I thought it would be fun to try and
incorporate it into my work and challenge myself to see what
I can do in a set amount of time. Engaging in the project will
not only test me physically but the process of filming and
preparing to film will be tricky. I’ll have to learn how to do bits
of premiere pro and given the fact we only have 3-5 minutes
so it will have to be fast paced and entertaining.
Include screen shots for visual projects. Include links to audio
projects.
3. Context, style, techniques, content.
Link it back to your project. Why are you looking at this?
What are you learning from it? How will it affect your project?
Nathaniel Massiah makes similar content to Joe Fazer but
specifies more on heavy lifting. This video in particular
focuses on his fitness journey and how he got to where he is
now. The video is 28 minutes which is a longer watch that
most other videos regarding fitness content. With the 3-5
minutes target this format of video wouldn’t be possible but
the use of editing within the video is good technically. The
use of training footage shows progression through the
footage. His approach was more of a life story which is good,
but I personally feel it wouldn’t fit in with the informative
style of video I'm trying to make.
4. Context, style, techniques, content.
This video was my main inspiration for starting to research
this topic. The approach he uses states facts and fun into a
challenge that takes little to no time to watch. He provides
lots of facts and figures and reasoning behind his methods.
He uses lots of text and images to make it easier for the
viewer to understand. This example is very similar to that of
my first example and I chose to research this also as I feel Joe
Fazer has a perfect style of video to fit the brief we were
given.
5. Context, style, techniques, content.
Link it back to your project. Why are you looking at this?
What are you learning from it? How will it affect your project?
Alex Eubank often uses montages and high quality
videography as his form on content. His lifestyle vlogs are an
entertaining watch for none fitness enjoyers as he often does
none fitness activities. His content spreads good messages
and encouragement to others who maybe to nervous or don’t
want to begin going to the gym. The montage aspect of the
videos is something I'd like to incorporate into into my work
as I feel it makes for an enjoyable watch. In this specific video
he provides an interview with a guest on the episode while in
the gym which is something I’d like to do.
6. Context, style, techniques, content.
Cbum creates hardcore fitness content as he competes
professionally in Mr. Olympia. His content revolves around
preparation and his daily workouts leading up to the big show
giving the viewer a watching experience similar to that of a
series. Cbum does a lot of montage and training while in the
gym mixed in with educating the viewer on what exercise he's
doing and for what reason. Unlike the other videos there’s
little to no music and other effects meaning there is far more
emphasis on purely lifting.
7. Research summary:
My research has showed me that a lot of fitness influencers have a different approach with a similar goal. All the sources
I’ve looked at aim to teach the viewer and educate them on how to get bigger in the gym. Joe Fazer takes a very direct
approach hitting you with lots of facts and figures with interviews and science based workouts. On the other hand,
people like Alex Eubank go for more of a lifestyle approach showing ins and outs of daily life as not only an influencer but
a fitness guru. The technical aspect of all of these videos focus largely on montage type shots with lots of music and high
paced switches between shot to translate the intensity and effort that goes into the gym in video form. In some cases,
the lighting an contrast of the videos is tampered with in training montages as it makes the subject look bigger. This
technique is used predominantly in Cbum’s videos with hard core training with minimal music. Nearly all of the examples
I looked into made use of images and text flashing up on screen when going over large phases of talking or explanation.
Nathaniel Massiah in his “My Transformation” video did a lot of talking and story telling which would have been boring if
it was just him talking so he added training footage and text to the video to keep the viewer hooked.
Context affects what is produced, how it is produced and who can produce it.
Technology is part of the context. Early fanzines were hand made because there was no InDesign or Photoshop. Web-series simply didn’t existing because the web didn’t exist.
People who don’t have access to jobs in mainstream media, to become journalists or editors, might produce work independently of that system.
People who don’t see themselves or their interests being represented in main stream media, might produce something that represents them or their social group.
The political situation will influence what someone decides to make. The cultural situation will influence what people make.
Every media text is a product of its environment, just like people.
Style: The way in which something is said, done, expressed, or performed. The combination of distinctive features of literary or artistic expression, execution, or performance
characterizing a particular person, group, school, or era.
For example, a podcast could be two people talking, it could be interviews and a voice over, it could just be a recording of a teaching session… how it is done, is the style.
Techniques:
How are these things being made? What methods are being used? Find out and also use your own experience. For example, is a fanzine being hand written or word processed? How do people making a web series set up their shooting spaces? The more you can find out about technique, the more you can get ideas for your own work.
Content:
The material, including text and images, that constitutes a publication or document.
What is actually in this product? Break it down. Is it interviews, monologues, reviews, instructions… Identify the different types of content in the items you research, to help your own ideas.
Context affects what is produced, how it is produced and who can produce it.
Technology is part of the context. Early fanzines were hand made because there was no InDesign or Photoshop. Web-series simply didn’t existing because the web didn’t exist.
People who don’t have access to jobs in mainstream media, to become journalists or editors, might produce work independently of that system.
People who don’t see themselves or their interests being represented in main stream media, might produce something that represents them or their social group.
The political situation will influence what someone decides to make. The cultural situation will influence what people make.
Every media text is a product of its environment, just like people.
Style: The way in which something is said, done, expressed, or performed. The combination of distinctive features of literary or artistic expression, execution, or performance
characterizing a particular person, group, school, or era.
For example, a podcast could be two people talking, it could be interviews and a voice over, it could just be a recording of a teaching session… how it is done, is the style.
Techniques:
How are these things being made? What methods are being used? Find out and also use your own experience. For example, is a fanzine being hand written or word processed? How do people making a web series set up their shooting spaces? The more you can find out about technique, the more you can get ideas for your own work.
Content:
The material, including text and images, that constitutes a publication or document.
What is actually in this product? Break it down. Is it interviews, monologues, reviews, instructions… Identify the different types of content in the items you research, to help your own ideas.
Context affects what is produced, how it is produced and who can produce it.
Technology is part of the context. Early fanzines were hand made because there was no InDesign or Photoshop. Web-series simply didn’t existing because the web didn’t exist.
People who don’t have access to jobs in mainstream media, to become journalists or editors, might produce work independently of that system.
People who don’t see themselves or their interests being represented in main stream media, might produce something that represents them or their social group.
The political situation will influence what someone decides to make. The cultural situation will influence what people make.
Every media text is a product of its environment, just like people.
Style: The way in which something is said, done, expressed, or performed. The combination of distinctive features of literary or artistic expression, execution, or performance
characterizing a particular person, group, school, or era.
For example, a podcast could be two people talking, it could be interviews and a voice over, it could just be a recording of a teaching session… how it is done, is the style.
Techniques:
How are these things being made? What methods are being used? Find out and also use your own experience. For example, is a fanzine being hand written or word processed? How do people making a web series set up their shooting spaces? The more you can find out about technique, the more you can get ideas for your own work.
Content:
The material, including text and images, that constitutes a publication or document.
What is actually in this product? Break it down. Is it interviews, monologues, reviews, instructions… Identify the different types of content in the items you research, to help your own ideas.
Context affects what is produced, how it is produced and who can produce it.
Technology is part of the context. Early fanzines were hand made because there was no InDesign or Photoshop. Web-series simply didn’t existing because the web didn’t exist.
People who don’t have access to jobs in mainstream media, to become journalists or editors, might produce work independently of that system.
People who don’t see themselves or their interests being represented in main stream media, might produce something that represents them or their social group.
The political situation will influence what someone decides to make. The cultural situation will influence what people make.
Every media text is a product of its environment, just like people.
Style: The way in which something is said, done, expressed, or performed. The combination of distinctive features of literary or artistic expression, execution, or performance
characterizing a particular person, group, school, or era.
For example, a podcast could be two people talking, it could be interviews and a voice over, it could just be a recording of a teaching session… how it is done, is the style.
Techniques:
How are these things being made? What methods are being used? Find out and also use your own experience. For example, is a fanzine being hand written or word processed? How do people making a web series set up their shooting spaces? The more you can find out about technique, the more you can get ideas for your own work.
Content:
The material, including text and images, that constitutes a publication or document.
What is actually in this product? Break it down. Is it interviews, monologues, reviews, instructions… Identify the different types of content in the items you research, to help your own ideas.
Context affects what is produced, how it is produced and who can produce it.
Technology is part of the context. Early fanzines were hand made because there was no InDesign or Photoshop. Web-series simply didn’t existing because the web didn’t exist.
People who don’t have access to jobs in mainstream media, to become journalists or editors, might produce work independently of that system.
People who don’t see themselves or their interests being represented in main stream media, might produce something that represents them or their social group.
The political situation will influence what someone decides to make. The cultural situation will influence what people make.
Every media text is a product of its environment, just like people.
Style: The way in which something is said, done, expressed, or performed. The combination of distinctive features of literary or artistic expression, execution, or performance
characterizing a particular person, group, school, or era.
For example, a podcast could be two people talking, it could be interviews and a voice over, it could just be a recording of a teaching session… how it is done, is the style.
Techniques:
How are these things being made? What methods are being used? Find out and also use your own experience. For example, is a fanzine being hand written or word processed? How do people making a web series set up their shooting spaces? The more you can find out about technique, the more you can get ideas for your own work.
Content:
The material, including text and images, that constitutes a publication or document.
What is actually in this product? Break it down. Is it interviews, monologues, reviews, instructions… Identify the different types of content in the items you research, to help your own ideas.
Write down a summary of the key things you have learned in this research, that will help you with your project. Short sentences and bullet points are acceptable.
