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IMSLC: Turning YouTube Into a Revenue Channel (Christian Busath, Fruit Ninja)

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100 minutes of video is uploaded to YouTube every minute - which means competition is high and viewer loyalty is low. Christian Busath, star of the viral Fruit Ninja in Real Life video, shares his insights into how to build and keep an audience on YouTube through creating incredible content, being consistent, and collaborating.

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IMSLC: Turning YouTube Into a Revenue Channel (Christian Busath, Fruit Ninja)

  1. 1. Turning YouTube Into a Revenue Channel By Sir* Christian Busath *Christian has not been officially knighted by Her Majesty the Queen of England. 1
  2. 2. WAIT…SAY WHAT?! • 100 Hours of Video is Uploaded to YouTube EVERY SINGLE MINUTE of EVERY SINGLE DAY
  3. 3. WAIT…SAY WHAT?! •144,000 Hours of Video Uploaded to YouTube in a single 24 hour period.
  4. 4. Fruit Ninja
  5. 5. A Brief History of the Tube
  6. 6. A Brief History of the Tube • 2003 Google AdSense is created
  7. 7. A Brief History of the Tube • 2003 Google AdSense is created • 2005 YouTube is born
  8. 8. A Brief History of the Tube • 2003 Google AdSense is created • 2005 YouTube is born • 2006 YouTube is purchased by Google for $1.6 billion
  9. 9. A Brief History of the Tube • 2003 Google AdSense is created • 2005 YouTube is born • 2006 YouTube is purchased by Google for $1.6 billion • 2007 YouTube Partnership Program in place
  10. 10. AdSense?
  11. 11. AdSense? • CPM (Cost Per Thousand)
  12. 12. AdSense? • CPM (Cost Per Thousand) • Potential Average Earning: $0.30 - $2.50 CPM
  13. 13. AdSense? • CPM (Cost Per Thousand) • Potential Average Earning: $0.30 - $2.50 CPM • Top YouTubers PAE: $6.00 - $10.00 CPM
  14. 14. AdSense? • CPM (Cost Per Thousand) • Potential Average Earning: $0.30 - $2.50 CPM • Top YouTubers PAE: $6.00 - $10.00 CPM • Top 1000 Channels earn upwards of $23K/Month
  15. 15. Build & Keep an Audience
  16. 16. Build & Keep an Audience • Create Incredible Content!
  17. 17. Build & Keep an Audience • Create Incredible Content! • Be Consistent
  18. 18. Build & Keep an Audience • Create Incredible Content! • Be Consistent • Collaborate
  19. 19. Rise Above the Fog
  20. 20. Rise Above the Fog • 100 Minutes of Video Uploaded Every Minute!
  21. 21. Rise Above the Fog • 100 Minutes of Video Uploaded Every Minute! • Sponsored Content Cannot Be a COMMERCIAL
  22. 22. Harry Potter VS Twilight
  23. 23. Rise Above the Fog • 100 Minutes of Video Uploaded Every Minute! • Sponsored Content Cannot Be a COMMERCIAL • MARKET MARKET MARKET MARKET MARKET
  24. 24. Serious Stats
  25. 25. Serious Stats • According to ComScore 90% of online shoppers found that video featuring products significantly helped in purchasing decisions. • Retailers that use video that features products report that they sell more than products with no video.
  26. 26. Serious Stats • According to Online Publishers Association 80% of Internet users can recall a video ad they saw in the last 30 days. • 26% Looked for more information. • 22% visited the website named in the ad. • 15% visited the company represented in the video ad. • 12% purchased the specific product featured in the ad. • 64% online video users actually buy a product on an online retail store after watching an online video and stay an average of 2 minutes longer on the site than those who don’t view the online video.
  27. 27. Serious Stats • According to Dr. James McQuivey of Forrester Research: To achieve in print the affects of a one minute video you would have to write 1.8 million words. • 3,600 Typical web pages • 150 days of writing
  28. 28. cebusath79@gmail.com Thank You!

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