Did you know activating e-bills can be a great tool to boost customer loyalty and profitability for your organization? Did you know social media promotion can increase e-bill adoption? Learn how social media can be the perfect tool for billers to promote e-bill adoption and more in this infographic from Fiserv.

1. Sources: Sixth and Seventh Annual Billing Household Survey, Fiserv Inc., 2013 and 2014;Third Annual Biller Mobile Bill Pay Study, Fiserv Inc., 2014; Social Media E-Bill Marketing Study, Fiserv Inc., 2013
24%
25%
Very Interested
Not Sure
24%
Not Interested
27%
Interested
Interest in Activating Paperless
E-Bills in the Next 12 MonthsSocial Media Promotions Increase E-Bill Adoption
35%
83%
Are Promoting Are Utilities
92%
include links
include link
are calls for action
include hashtag
have lead-in questions
78%
are calls
for action
54%
include
lead-in questions
79%
50%
22%
21%
Biller E-Bill Promotion
Posts on Facebook
Percent of Billers Promoting
E-Bill on Social Media
Biller E-Bill Promotion
Tweets on Twitter
When Consumers Prefer to
Activate E-Bills
45% When I set up a
new online account
with a biller
43% When I start
paying online
28% When I’m offered
an incentive or
sweepstakes to
go paperless
25% When I set up a
recurring payment
Top Reasons Consumers
Do Not Activate Paperless
E-Bills
Might forget because I use paper to
remind me
43%
42% Comfortable with current system
37% Record keeping
Top Reasons Consumers
Activated Paperless E-Bills
Convenience – all I have to do is click and pay30%
22% No more stacks of paper and clutter
18% Viewing and paying bills electronically
saves paper and energy
sayreceiving
paperlesse-bills
increasestheir
customer
satisfaction
ofallU.S.billsare
sentelectronically
only–withpaper
suppressed
46%
24%
Perceptions of
billers and financial
institutions that send bill
due reminders
Receiving bill due
reminders increases
liklihood of activating
e-bills
Bill Due Reminders Can Boost
Positive Perceptions and Paperless
E-Bill Adoption
74% 66%More Positively
Yes
26%
No
Difference
14%
No
20%
Not Sure
E-Bill Marketing in
the Social Landscape