EXPERIENCIAS SIGNIFICATIVAS

Copyright © 2016 Accenture All rights reserved. 1
MEANINGFUL EXPERIENCES.

Yes, would consider alternative providers
(i.e., retailer, phone or cable provider, online site, etc.)
Consumer Electronics Company
Specialized energy services company
Phone, cable, or internet provider
Online site
Retailer
Home Monitoring Company
The majority of consumers would consider alternative providers
for electricity and energy-related products and services
You may currently, or in the future, have new companies offering you
electricity, energy-efficient products (i.e., smart thermostats), and/or related
services (i.e., customized information on your electricity consumption) on top
of their traditional products and services. Would you consider purchasing
electricity, energy-efficient products, and/or related services from the following
providers? [Yes %]
Base: All Argentina respondents
93%
78%
73%
65%
60%
45%
44%
Q

Price is the main (but not the only) reason that may make
consumers consider alternate providers
Why would you consider purchasing energy, energy-efficient products (i.e.,
smart thermostats), and/or related services (i.e., customized information on
your electricity consumption) from a provider other than your energy provider
(e.g., retailer, phone, cable or internet provider, online site, home monitoring
company, consumer electronics company etc.)?
50%
49%
40%
28%
26%
23%
22%
18%
16%
6%
Base: All Argentina respondents considering purchasing energy, energy-efficient products, and/or related services from alternate providers
Q
The provider has lower prices than my energy provider
The provider has better service than my energy provider
I can bundle products and services to receive a discount
The provider has more information and knowledge of these products
and services
The provider has a store where I can talk to a representative, see
products and discuss services
I trust the provider more than my energy provider
The provider is a local company
I have had better customer experiences dealing with this provider
than with my energy provider
The provider has a better return or service cancellation policy than my
energy provider
I belong to the provider's loyalty rewards program

13%
18%
22%
22%
23%
26%
28%
36%
38%
39%
64%
72%
Not interacted
Mobile application
Paper mail
Online chat with a representative
Using social media
SMS-text message
Email
Online portal-website
In person in a store
In person at your home
Over the phone using
automated menu options
Over the telephone with a representative +5pts
+28pts
+12pts
-6pts
+2pts
-
+13pts
+11pts
+10pts
-8pts
+13pts
Consumer interactions with current energy provider:
% interacted
2016






ENGAGEMENT
Interactions are increasing across channels
Digital channels
Non-digital channels
67%
36%
27%
44%
34%
28%
13%
12%
12%
30%
5%
20142015
69%
59%
31%
35%
29%
20%
17%
16%
15%
19%
12%





Copyright © 2016 Accenture All rights reserved. 5Copyright © 2016 Accenture All rights reserved. 5
11%
70%
19%
The majority of consumers have not received information
from their energy provider on DER products and/or services
Have you received information from your energy provider on any distributed
energy resource products and/or related services in the past 12 months?
Distributed Energy Resources (i.e., residential power sources) products and related services include:
Energy generation products (e.g., solar panels, fuel cells, etc.), Energy storage products (e.g.
residential scale batteries), Electric vehicle in-home charging stations, Financing, warranty or
maintenance services for distributed energy resource products.
I don’t
remember
No
Yes
Q

INFORMATION is a powerful door opener for DER
Base: All Argentina respondents who received information from their energy provider on distributed energy resources products and/or related
services in the past 12 months
Did the information you received from your energy provider motivate you to
consider distributed energy resource products and related services?Q
Share of respondents answering YES
78%

9%
13%
25%
18%
20%
22%
24%
40%
48%
47%
59%
61%
66%
67%
50%
39%
28%
23%
19%
12%
9%
Specialized providers and consumer electronics company
are the most trusted sources of information about DER
products and services
What organizations do you trust to inform you about distributed energy
resource products and related services (e.g., solar panels, electric vehicle
charging, and maintenance services related to batteries in your home)?
A specialized provider for these particular products and
related services
A consumer electronics company
Your current energy provider
An online site
A phone, cable, or internet provider
A home monitoring company
A traditional retailer
Q
Do not trust TrustNeither trust nor distrust

56%
53%
51% 51% 50% 49% 49%
47% 47% 46% 46%
44%
41%
38%
36% 36%
32%
30%
28%
SG NL MY US CN IE PH CA PT FR IT AU UK DE CH ES BR JP AR
Consumers’ trust in their current energy provider to inform
them about distributed energy resources products
% DER Trust of utilities/energy providers
Q
What organizations do you trust to inform you about distributed energy
resource products and related services (e.g., solar panels, electric vehicle
charging, and maintenance services related to batteries in your home)?
% Trust of utilities/energy providers
- by geography
Average:46%

74%of consumers expect their energy provider to partner with other companies to
offer distributed energy resource related packages that enable them to generate and store
energy
74%
PARTNERING for new value propositions?
YES

Base: All Argentina respondents; *All Argentina respondents that plan to buy/lease rooftop solar panels
of consumers are planning to sign
up for rooftop solar panels (buying
or leasing) in the next five years
Your current energy provider A phone, cable, or internet
provider
A specialized provider for this
particular service
5% 50%11%
Preferred provider*?
76%
Consumer interest in current energy provider as their solar
panel provider is second only to specialized providers

Opportunity to lower my energy bill
Opportunity to decrease my impact on environment
Opportunity to become energy independent
Improves the reliability of my energy supply
Improved battery technology is now available to reliably
store my energy
Opportunity to get revenues from my solar panels
Opportunity to sell excess power to my energy provider or
third party
I know someone who is already using solar panels
Availability of government subsidies
Availability of leasing agreements
The opportunity to decrease the energy bill is the main driver
of adoption of solar panels
Base: All Argentina respondents who have bought or leased OR plan to buy or lease solar panels in the next 5 years
65%
57%
57%
39%
20%
16%
11%
11%
10%
8%
Please rank the top three reasons that motivated you to adopt or would
motivate you to adopt solar panels that you buy or lease? Top three
Q

No one has offered them to me
My current residence does not allow for the installation of
solar panels
The up-front investment is too expensive
I do not currently understand enough about them
I am waiting for the price of solar panels to come down
further
Installation, maintenance, and management is too difficult
My current energy provider meets my energy needs and I
do not see any reason why I would generate my own
energy
Solar panels may not generate enough power to meet my
daily needs
Lack of proactive offering from providers is the main reason
why consumers do not adopt solar panels
Please rank the top three reasons why you decided not to adopt solar
panels? Top three
Base: All Argentina respondents who do not plan to buy/lease solar panels in the next 5 years
60%
43%
40%
37%
28%
27%
21%
20%
Q

A specialized
provider for
this particular
service
Your current
energy
provider
A phone,
cable, or
internet
provider
Batteries to store the
electricity I produce**
A specialized
provider for
this particular
service
Your current
energy
provider
A phone,
cable, or
internet
provider
A program that allows me
to sell the excess power I
produce*
19%
79%
Batteries to store
the electricity I
produce
A program that allows
me to sell the excess
power I produce
66%
6%
SOLAR PANELS ++
Share of respondents that plan to sign up within the next 5 years
12% 5%
Preferred provider?
43% 50%
Base: All Argentina respondents owning or planning to buy or lease solar panels in the next 5 years; *Consumers who are planning to sign up for ”A
program that allows me to sell the excess power I produce”/ ** Consumers who are planning to sign up for “Batteries to store the electricity I produce”

54%
A program that credits my
bill when my provider
makes minor adjustments
to my smart thermostat
during peak usage hours
An application that
enables me to remotely
monitor and control
elements of my home
A smart thermostat that
learns what temperatures
I like, automatically
adjusts the temperature
when I’m away, and
allows me to make
adjustments from
anywhere via my
smartphone
An electric or plug-in
electric vehicle that I
buy or lease
3%*4%*5%* 5%*
73% 67%69%
Base: All Argentina respondents * % have already signed up or purchased
WANTED in the next five years

27% 27%
38%
28% 31%
29%
23%
25%
22%
22%
16%
11%
18-34 35-54 55 +
Early adopters
Early majority
Late majority
Late adopters
The millennial energy consumers will be the first to adopt the
latest products and services
45%
41%
33%
Other age groupsNew Energy Millennials

80% 77% 81%
57%
75% 71% 76%
56% 72%
78%
68%
54%
69%
57% 61%
37%
Early adopters
Early majority
Late majority
Late adopters
54%
A program that credits my bill when
my provider makes minor
adjustments to my smart thermostat
An application that enables me to
remotely monitor and control
elements of my home
A smart thermostat that learns
what temperatures I like,
automatically adjusts the
temperature when I’m away, and
allows me to make adjustments
from anywhere via my smartphone
An electric or plug-in electric
vehicle that I buy or lease
73% 67%69%

79%
81%
70%
71%
82%
63%
78%
79%
66%
76%
69%
53%
74%
77%
66%
72%
64%
52%
67%
58%
50%
51%
60%
43%
I want the lowest cost service
I prefer to manage my energy consumption on my own
I value convenience
I prefer a simple and consistent experience
I buy new technologies
I want to experiment new technologies
54%
A program that credits my bill when
my provider makes minor
adjustments to my smart thermostat
An application that enables me to
remotely monitor and control
elements of my home
A smart thermostat that learns
what temperatures I like,
automatically adjusts the
temperature when I’m away, and
allows me to make adjustments
from anywhere via my smartphone
An electric or plug-in electric
vehicle that I buy or lease
73% 67%69%

Your current
energy provider
A specialized
provider for this
particular service
A phone, cable,
or internet
provider
An electric or plug-in electric vehicle that I buy or lease (n=16)*
A smart thermostat that learns what temperatures I like, automatically adjusts the temperature
when I'm away, and allows me to make adjustments from anywhere via my smartphone
(n=25)*
A program that credits my bill when my provider makes minor adjustments to my smart
thermostat during peak usage hours (n=27)*
An application that enables me to remotely monitor and control elements of my home (n=22)*
A payment plan for charging your electric vehicle in public places that is consolidated with an
existing bill for your home (n=15)*
For each of the following energy-related products and services, please
indicate your preferred provider?
Energy providers and phone, cable, or internet providers
are the best positioned for energy-related products and
services
27%
28%
23%
15%
14%
6%
14%
43%
21%
35%
25%
Base: All respondents that plan to sign up for each product/service
*Note: Small base size, results indicative only
Q
27%16% 8%

INTEREST
in a new all in one bundled value proposition
I am interested and willing to pay for it I am interested but not willing to pay for itI am not interested
31%
55%
14%
Consumers
interested in
connected
home and willing
to pay for it
31%
51%
44%
24%
17%
Early adopters Early majority
Late majority Late adopters
Connected home
A bundled service including an automated
‘home energy management’ service, plus
home monitoring and automated control
services, plus connected car services and
connected media and entertainment services

Specialized providers and consumer electronics company are
the preferred choices for connected home services at a
premium
Base: All Argentina respondents interested and willing to pay to benefit from an integrated connected home service
Q
Which providers do you think are the best positioned to offer connected
home service?
Top three
A specialized provider for this particular service
A consumer electronics company
Your current energy provider
A phone, cable, or internet provider
An online site
A home monitoring company
A traditional retailer
69%
56%
41%
39%
24%
22%
10%

EXPERIENCIAS SIGNIFICATIVAS

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (9)

Similar to EXPERIENCIAS SIGNIFICATIVAS

Similar to EXPERIENCIAS SIGNIFICATIVAS (20)

More from AccentureArgentina

More from AccentureArgentina (17)

Recently uploaded

Recently uploaded (20)

EXPERIENCIAS SIGNIFICATIVAS