Rethinking eCommerce KPIs in 2021

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Picking the right key performance indicators (KPIs) for paid advertising success in eCommerce is harder than ever. It’s even harder if you sell multiple SKUs and advertise on multiple platforms. How do you know which KPIs let you truly scale and drive growth? And with more and more competition online, do your 2020 KPIs still work in 2021? In Finch's Rethinking eCommerce KPIs in 2021 webinar Devrin Carlson-Smith explains why it may be time to take a new look at your KPIs.

Data & Analytics

Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 1
Copyright © 2020 Finch. All rights reserved.

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Chief Strategy Oﬃcer
FINCH | Advertising Management
devrincs@ﬁnch.com

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Expert strategists help you deﬁne your
top growth goals, establish strategy to
achieve them, and guide you every
step of the way.
Continuously and automatically
optimizes campaigns using a
granular campaign structure that
keeps you in complete control.
Provides advanced reporting
and actionable data-driven insights
across all channels and platforms
in a single location.
Oﬀers a joint collaborative
workspace, transparency of tasks,
and the ability to set and track
your business goals.

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✓
✓
✓

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RETHINKING ECOMMERCE KPIS 6
Copyright © 2020 Finch. All rights reserved.

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FINCH
40%
of global eCommerce traﬃc comes from
paid advertising
Source: Statista, release date January 2020. Data set: 130 Mio
website sessions and >330 Mio € online revenue from
November 2018 –October 2019 Copyright © 2020 Finch. All rights reserved.

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RETHINKING ECOMMERCE KPIS 9
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Overall Business Goals

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RETHINKING ECOMMERCE KPIS 12
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Cost per acquisition/Cost per order
How to calculate:
Note

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Return on ad spend
How to calculate:
Note

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Cost of Sales = ACoS
= CPV = Cost per Value
How to calculate:
Note:

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RETHINKING ECOMMERCE KPIS 16
Copyright © 2020 Finch. All rights reserved.

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RETHINKING ECOMMERCE KPIS 17

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RETHINKING ECOMMERCE KPIS 20
Copyright © 2020 Finch. All rights reserved.

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Consider these when deﬁning your KPIs
Cross-device usage
Multi-channel
attribution
Tracking
Challenges
Customer lifetime
value

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RETHINKING ECOMMERCE KPIS 24
Copyright © 2020 Finch. All rights reserved.

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Use this basic principle to structure your campaigns and deﬁne your KPI

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RETHINKING ECOMMERCE KPIS 30
Copyright © 2020 Finch. All rights reserved.

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Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 32
Be granular in your campaigns
where it matters
Micro-tune your media capital -
what you can aﬀord and how it
impacts revenue
Normalize your data.
Work with cost of sales /ACoS
Determine KPI that ﬁt your
business
Understand your data and
what factors distort
performance results

Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 33
● Review of historical data through Finch Insights reporting
● Introduction to the Finch Strategic Services team
● Creation of a customized growth plan for your individual
goals using
Finch Collaboration
● Overview of pricing options
● Access to your paid media accounts in order to analyze
your historical data
● Information about your strategic plans and goals
SIGN UP NOW ON FINCH.COM
Devrin Carlson-Smith
devrincs@ﬁnch.com

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https://tinyurl.com/yhgph4zp

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原版定制【微信:153539019】【英国卡迪夫大学毕业证（Cardiff毕业证书）】【微信:153539019】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信153539019】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信153539019】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

如何办理英国卡迪夫大学毕业证（Cardiff毕业证书）成绩单留信学历认证

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如何办理哥伦比亚大学毕业证(Columbia毕业证）成绩单原版一比一

如何办理英国卡迪夫大学毕业证（Cardiff毕业证书）成绩单留信学历认证

Rethinking eCommerce KPIs in 2021

3. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 3 Expert strategists help you deﬁne your top growth goals, establish strategy to achieve them, and guide you every step of the way. Continuously and automatically optimizes campaigns using a granular campaign structure that keeps you in complete control. Provides advanced reporting and actionable data-driven insights across all channels and platforms in a single location. Oﬀers a joint collaborative workspace, transparency of tasks, and the ability to set and track your business goals.

7. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 7 FINCH 40% of global eCommerce traﬃc comes from paid advertising Source: Statista, release date January 2020. Data set: 130 Mio website sessions and >330 Mio € online revenue from November 2018 –October 2019 Copyright © 2020 Finch. All rights reserved.

22. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 22 Consider these when deﬁning your KPIs Cross-device usage Multi-channel attribution Tracking Challenges Customer lifetime value

32. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 32 Be granular in your campaigns where it matters Micro-tune your media capital - what you can aﬀord and how it impacts revenue Normalize your data. Work with cost of sales /ACoS Determine KPI that ﬁt your business Understand your data and what factors distort performance results

33. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 33 ● Review of historical data through Finch Insights reporting ● Introduction to the Finch Strategic Services team ● Creation of a customized growth plan for your individual goals using Finch Collaboration ● Overview of pricing options ● Access to your paid media accounts in order to analyze your historical data ● Information about your strategic plans and goals SIGN UP NOW ON FINCH.COM Devrin Carlson-Smith devrincs@ﬁnch.com

Rethinking eCommerce KPIs in 2021

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