Kipany is a marketing solutions company with over 40 years of experience. It generates over $110 million in annual revenues and has over 7,000 customer facing agents. Kipany utilizes proprietary technology and data analytics to drive sales and improve customer satisfaction for its clients. It offers services such as lead generation, digital marketing, consulting, and customer support outsourcing.
Kipany and Quattro are marketing agencies that specialize in personalized campaigns across multiple channels. They have decades of experience in the cable and telecommunications industries. Some of their services include marketing strategy, creative development, media buying, and analytics. One of their specialized areas is mover marketing campaigns, as moving is a key trigger for acquiring and retaining customers. They have extensive experience developing customized multi-touchpoint mover programs that maximize results for clients.
Corona Direct is Belgium’s second largest direct insurance company. To sustain its current level of growth, Corona Direct’s customer acquisition campaigns needed to be profitable. Historically, the cost of securing new customers exceeded first-year revenues by almost 50 percent.
To sustain its current level of growth, Corona Direct’s customer acquisition campaigns need to be profitable – that is, first-year revenues generated from new insurance policies should pay for the cost of the acquisition campaign.
Successful rewards programs anywhere in the world have always had customer data at the center of their strategy. Without strong customer analytics capabilities, a successful rewards program is simply inconceivable.
Measuring & Optimizing Reach and Resonance in Digital AdvertisingRandall Beard
The document discusses how reach and resonance drive advertising ROI and outlines methods for measuring and optimizing them. It explains that reach is about delivering impressions to the right people, while resonance is about breaking through and influencing opinions. Case studies show how advertisers used viewability, on-target delivery, brand metrics and post-campaign analysis to improve reach, resonance and campaign performance.
This document provides an overview of HiP's B2B demand generation services. HiP is a New York-based agency that offers lead generation, engagement data services, and historical behavior scoring to help clients attract qualified leads. HiP builds targeted lists from its proprietary B2B database, creates customized content, and runs multi-broadcast email campaigns to deliver qualified leads on a cost-per-lead basis. HiP also verifies contact information for all leads through phone calls before delivery.
AdMedia is a digital marketing company that offers cross-channel advertising solutions through their marketing platform. They generate millions of actions per day by targeting ads through social media, games, display, email, mobile, search and video. Their network receives over 100 million impressions per day and delivers billions of local and national searches per month. They provide benefits like zero management fees, dedicated account representatives, and real-time reporting to help advertisers reach their goals through awareness, lead generation, conversion, and remarketing across multiple channels.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
Kipany and Quattro are marketing agencies that specialize in personalized campaigns across multiple channels. They have decades of experience in the cable and telecommunications industries. Some of their services include marketing strategy, creative development, media buying, and analytics. One of their specialized areas is mover marketing campaigns, as moving is a key trigger for acquiring and retaining customers. They have extensive experience developing customized multi-touchpoint mover programs that maximize results for clients.
Corona Direct is Belgium’s second largest direct insurance company. To sustain its current level of growth, Corona Direct’s customer acquisition campaigns needed to be profitable. Historically, the cost of securing new customers exceeded first-year revenues by almost 50 percent.
To sustain its current level of growth, Corona Direct’s customer acquisition campaigns need to be profitable – that is, first-year revenues generated from new insurance policies should pay for the cost of the acquisition campaign.
Successful rewards programs anywhere in the world have always had customer data at the center of their strategy. Without strong customer analytics capabilities, a successful rewards program is simply inconceivable.
Measuring & Optimizing Reach and Resonance in Digital AdvertisingRandall Beard
The document discusses how reach and resonance drive advertising ROI and outlines methods for measuring and optimizing them. It explains that reach is about delivering impressions to the right people, while resonance is about breaking through and influencing opinions. Case studies show how advertisers used viewability, on-target delivery, brand metrics and post-campaign analysis to improve reach, resonance and campaign performance.
This document provides an overview of HiP's B2B demand generation services. HiP is a New York-based agency that offers lead generation, engagement data services, and historical behavior scoring to help clients attract qualified leads. HiP builds targeted lists from its proprietary B2B database, creates customized content, and runs multi-broadcast email campaigns to deliver qualified leads on a cost-per-lead basis. HiP also verifies contact information for all leads through phone calls before delivery.
AdMedia is a digital marketing company that offers cross-channel advertising solutions through their marketing platform. They generate millions of actions per day by targeting ads through social media, games, display, email, mobile, search and video. Their network receives over 100 million impressions per day and delivers billions of local and national searches per month. They provide benefits like zero management fees, dedicated account representatives, and real-time reporting to help advertisers reach their goals through awareness, lead generation, conversion, and remarketing across multiple channels.
Beyond Direct Response: How to Measure Success in Programmatic BrandingDigiday
Programmatic buying presents many opportunities for brands including increased scale, efficiency, control, and precision. To date, programmatic has been widely adopted across direct response campaigns, but the tide is shifting and brand dollars are beginning to activate against programmatic channels. Questions around transparency and effectiveness still remain.
Join Andrew S. Feigenson, managing director of digital at Nielsen, as we uncover brand measurement best practices to help both buyers and sellers extract maximum value from programmatic.
1. An online auto retailer partnered with BrightRoll to test and optimize their video advertising campaigns using programmatic technology.
2. They tested different parameters like audience targeting, creative content, ad units, and content length.
3. The results showed that targeting potential customers drove higher click-through rates, while known customers were more effective for conversions. Creative content and short-form videos also improved engagement metrics.
Joe Sanchis is the CEO of Queue Technologies and will discuss how viral brand advocacy can accelerate growth and sales. He will cover what brand advocacy is, how it impacts sales, different types of advocacy campaigns, case studies of success stories, and how to measure ROI. Some key points are that advocates are 69% of the population but have 200% higher spend lifetime value than average customers. They are also motivated to share through feeling recognized, achieving perks, and having fun. Advocacy programs can include pre-launch awareness, beta testing, loyalty programs, and more. Case studies will show how advocacy generated 2.6 million in pre-sales in 30 days for one company and acquired nearly 30k new leads and 400k
How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...Sales Summit
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
Webinar: Optimize your direct booking funnelNancy Huang
Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI
-----
In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!
Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.
In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:
Google’s own insights into the hotel booking funnel and the omnichannel traveler
Search marketing and other key digital strategies for driving the right kind of traffic to your website
Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
Personalization marketing in a data-driven world
Measuring for success—balancing instant results with a long-term marketing strategy
This document discusses innovation and growth opportunities at Netinfo. It highlights Netinfo's increasing investment in content and technology which has led to growing consumer reach. It also discusses various advertising opportunities and formats available on Netinfo properties including branded content, native ads, segmented total reach targeting, programmatic buying, performance buying, video ads, and mobile ads.
The document outlines steps for driving a customer-obsessed agenda to grow revenue. It recommends: 1) designing a winning customer demand generation strategy by defining goals and customer journeys for each stage; 2) executing nurturing programs across multiple channels to meet customers where they are; and 3) measuring marketing impact on metrics like retention, adoption, and lifetime value to focus teams on shared goals. The overall aim is to optimize the customer experience throughout the lifecycle and grow business through personalized, multi-channel engagements.
Aviatech is a full-service marketing agency that provides integrated, interactive marketing focused on lead generation. They offer a wide range of services including brand strategy, website development, video production, social media marketing, pay-per-click advertising, and lead generation campaigns. They have experience generating leads for franchises and businesses in various industries such as home services, cleaning, and business development. Their approach focuses on testing, optimization, and analytics to improve campaigns and lower costs per lead.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
4 Things Every B2B Marketer Should Know About Programmatic Ads Demandbase
The future of programmatic ad buying for B2B is now. Programmatic for B2B is not just about automated media buying or audience building, it’s about automating the workflow and reducing ad waste between the systems. B2B Programmatic is a race to the top, connecting ads to marketing automation and website personalization to CRM systems in order to drive opportunities further down the funnel.
Louis Moynihan, VP of Strategic Alliances at Demandbase, and Jenifer Metz, Global Demand Generation at CSC, will show you where B2B programmatic advertising is headed and how it is impacting the B2B landscape.
In this webinar, we will cover:
A strategic overview of the Programmatic Advertising Landscape
What is next for programmatic advertising?
What Account-Based Re-targeting is and its impact
How to deliver full-funnel B2B ad experiences
Customer examples of B2B Re-targeting success
The B2B marketing game has changed and today’s best practitioners have already adopted the new rules. Are you one of them? If not, don’t worry, there’s still time to get into the game.
Join Demandbase’s Director of Marketing Programs, John Dering, and VP of Product Marketing, Phil Hollrah, to see how you can apply 2015’s new rules of B2B marketing to deliver the results your execs expect.
You’ll learn more about:
The shift in B2B marketing and what it means for B2B display
What metrics you should really be tracking
How you can tackle the challenge of account targeting and segmentation
Success stories from leading B2B marketers
The document provides an overview of Kenshoo's social media marketing platform. It highlights features such as intuitive workflow and creative management tools, efficient ad operations through rule-based optimization, and business-driven insights. It also discusses how the platform provides performance controls, cross-publisher additions, and supports clients across various industries.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Building Customer Engagement - SPLICE Webinar SeriesSPLICE Software
Join SPLICE President & CEO Tara Kelly and Found Strategy Meets Action Deb Smallwood in in the innovative use of voice in proactive, outbound communication to build Customer Engagement.
This document outlines an agenda for a presentation on Account-Based Marketing (ABM). It lists several All-Star customers and speakers who will share their experiences with ABM. It then provides an overview of the ABM journeys of Panasonic and Citrix, describing how they started with ABM, their goals and challenges, and their visions for the future. It emphasizes the importance of collaboration between different teams like brand, demand, and sales for ABM success.
The document discusses how to maximize the value of a ServiceNow investment by expanding usage of the platform beyond IT to automate business processes. It provides examples of how one financial services client worked with a partner over two years to increase ServiceNow application usage, identify new opportunities, and build custom apps. This approach helped increase the number of fulfiller users by almost 100% while only increasing annual license costs by 50%, demonstrating significant cost savings. The document also outlines the opportunities, strategy, and types of business processes that can be automated on the ServiceNow platform.
This document summarizes Acquisio's advertising management platform. It manages advertising campaigns across publishers at scale for agencies and businesses of all sizes. The platform automates tasks like reporting, account management, and budget/bid optimization using machine learning algorithms. It claims to increase conversions and reduce costs for clients across industries. Pricing and a free trial are available on the company's website.
How Financial Services Companies Use Digital Technology to Improve Customer E...Precisely
Companies like yours provide a vital service to the public, but you know that communicating with consumers can be challenging. No matter how important banking and insurance products are, most people spend little time reading the fine print.
So how do you increase customer engagement and boost retention?
Join our conversation to learn how you can easily create relevant and meaningful connections throughout the customer experience journey.
Find out how organisations like yours use digital media to help them enrich engagement and build lasting and profitable customer relationships.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Joe Sanchis is the CEO of Queue Technologies and will discuss how viral brand advocacy can accelerate growth and sales. He will cover what brand advocacy is, how it impacts sales, different types of advocacy campaigns, case studies of success stories, and how to measure ROI. Some key points are that advocates are 69% of the population but have 200% higher spend lifetime value than average customers. They are also motivated to share through feeling recognized, achieving perks, and having fun. Advocacy programs can include pre-launch awareness, beta testing, loyalty programs, and more. Case studies will show how advocacy generated 2.6 million in pre-sales in 30 days for one company and acquired nearly 30k new leads and 400k
How Viral Brand Advocacy Can Accelerate Your Growth and Sales - Joe Sanchis, ...Sales Summit
Brand advocacy is considered the holy grail of marketing, because your fans become your authentic marketers, sales force, and contributors. Learn how to tap its organic firepower by activating, engaging, and amplifying brand advocate communities at scale and speed to drive your business goals at an unrivaled ROI.
Webinar: Optimize your direct booking funnelNancy Huang
Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI
-----
In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!
Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.
In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:
Google’s own insights into the hotel booking funnel and the omnichannel traveler
Search marketing and other key digital strategies for driving the right kind of traffic to your website
Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
Personalization marketing in a data-driven world
Measuring for success—balancing instant results with a long-term marketing strategy
This document discusses innovation and growth opportunities at Netinfo. It highlights Netinfo's increasing investment in content and technology which has led to growing consumer reach. It also discusses various advertising opportunities and formats available on Netinfo properties including branded content, native ads, segmented total reach targeting, programmatic buying, performance buying, video ads, and mobile ads.
The document outlines steps for driving a customer-obsessed agenda to grow revenue. It recommends: 1) designing a winning customer demand generation strategy by defining goals and customer journeys for each stage; 2) executing nurturing programs across multiple channels to meet customers where they are; and 3) measuring marketing impact on metrics like retention, adoption, and lifetime value to focus teams on shared goals. The overall aim is to optimize the customer experience throughout the lifecycle and grow business through personalized, multi-channel engagements.
Aviatech is a full-service marketing agency that provides integrated, interactive marketing focused on lead generation. They offer a wide range of services including brand strategy, website development, video production, social media marketing, pay-per-click advertising, and lead generation campaigns. They have experience generating leads for franchises and businesses in various industries such as home services, cleaning, and business development. Their approach focuses on testing, optimization, and analytics to improve campaigns and lower costs per lead.
How to Create a More Customer-Focused Commerce ModelPerficient, Inc.
As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations.
Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered:
-The key factors to help transform your customer experience
-The importance of customer identity across all go-to-market strategies and channels
4 Things Every B2B Marketer Should Know About Programmatic Ads Demandbase
The future of programmatic ad buying for B2B is now. Programmatic for B2B is not just about automated media buying or audience building, it’s about automating the workflow and reducing ad waste between the systems. B2B Programmatic is a race to the top, connecting ads to marketing automation and website personalization to CRM systems in order to drive opportunities further down the funnel.
Louis Moynihan, VP of Strategic Alliances at Demandbase, and Jenifer Metz, Global Demand Generation at CSC, will show you where B2B programmatic advertising is headed and how it is impacting the B2B landscape.
In this webinar, we will cover:
A strategic overview of the Programmatic Advertising Landscape
What is next for programmatic advertising?
What Account-Based Re-targeting is and its impact
How to deliver full-funnel B2B ad experiences
Customer examples of B2B Re-targeting success
The B2B marketing game has changed and today’s best practitioners have already adopted the new rules. Are you one of them? If not, don’t worry, there’s still time to get into the game.
Join Demandbase’s Director of Marketing Programs, John Dering, and VP of Product Marketing, Phil Hollrah, to see how you can apply 2015’s new rules of B2B marketing to deliver the results your execs expect.
You’ll learn more about:
The shift in B2B marketing and what it means for B2B display
What metrics you should really be tracking
How you can tackle the challenge of account targeting and segmentation
Success stories from leading B2B marketers
The document provides an overview of Kenshoo's social media marketing platform. It highlights features such as intuitive workflow and creative management tools, efficient ad operations through rule-based optimization, and business-driven insights. It also discusses how the platform provides performance controls, cross-publisher additions, and supports clients across various industries.
Rewarded Video Advertising: How to Engage the Mobile GamerAdjust
With this presentation, advertisers will understand the specific attributes of one of the most popular and effective ad models currently used in the mobile gaming industry. With relevant examples, we’ll try to help you understand how to leverage the full potential of your networks and measurement partners data, to achieve your acquisition and engagement goals.
Building Customer Engagement - SPLICE Webinar SeriesSPLICE Software
Join SPLICE President & CEO Tara Kelly and Found Strategy Meets Action Deb Smallwood in in the innovative use of voice in proactive, outbound communication to build Customer Engagement.
This document outlines an agenda for a presentation on Account-Based Marketing (ABM). It lists several All-Star customers and speakers who will share their experiences with ABM. It then provides an overview of the ABM journeys of Panasonic and Citrix, describing how they started with ABM, their goals and challenges, and their visions for the future. It emphasizes the importance of collaboration between different teams like brand, demand, and sales for ABM success.
The document discusses how to maximize the value of a ServiceNow investment by expanding usage of the platform beyond IT to automate business processes. It provides examples of how one financial services client worked with a partner over two years to increase ServiceNow application usage, identify new opportunities, and build custom apps. This approach helped increase the number of fulfiller users by almost 100% while only increasing annual license costs by 50%, demonstrating significant cost savings. The document also outlines the opportunities, strategy, and types of business processes that can be automated on the ServiceNow platform.
This document summarizes Acquisio's advertising management platform. It manages advertising campaigns across publishers at scale for agencies and businesses of all sizes. The platform automates tasks like reporting, account management, and budget/bid optimization using machine learning algorithms. It claims to increase conversions and reduce costs for clients across industries. Pricing and a free trial are available on the company's website.
How Financial Services Companies Use Digital Technology to Improve Customer E...Precisely
Companies like yours provide a vital service to the public, but you know that communicating with consumers can be challenging. No matter how important banking and insurance products are, most people spend little time reading the fine print.
So how do you increase customer engagement and boost retention?
Join our conversation to learn how you can easily create relevant and meaningful connections throughout the customer experience journey.
Find out how organisations like yours use digital media to help them enrich engagement and build lasting and profitable customer relationships.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.