SlideShare a Scribd company logo
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 1
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 2
Chief Strategy Officer
FINCH | Advertising Management
devrincs@finch.com
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 3
Expert strategists help you define your
top growth goals, establish strategy to
achieve them, and guide you every
step of the way.
Continuously and automatically
optimizes campaigns using a
granular campaign structure that
keeps you in complete control.
Provides advanced reporting
and actionable data-driven insights
across all channels and platforms
in a single location.
Offers a joint collaborative
workspace, transparency of tasks,
and the ability to set and track
your business goals.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 4
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 5
✓
✓
✓
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 6
RETHINKING ECOMMERCE KPIS 6
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 7
FINCH
40%
of global eCommerce traffic comes from
paid advertising
Source: Statista, release date January 2020. Data set: 130 Mio
website sessions and >330 Mio € online revenue from
November 2018 –October 2019 Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 8
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 9
RETHINKING ECOMMERCE KPIS 9
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 10
Overall Business Goals
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 11
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 12
RETHINKING ECOMMERCE KPIS 12
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 13
Cost per acquisition/Cost per order
How to calculate:
Note
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 14
Return on ad spend
How to calculate:
Note
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 15
Cost of Sales = ACoS
= CPV = Cost per Value
How to calculate:
Note:
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 16
RETHINKING ECOMMERCE KPIS 16
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 17
RETHINKING ECOMMERCE KPIS 17
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 18
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 19
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 20
RETHINKING ECOMMERCE KPIS 20
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 21
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 22
Consider these when defining your KPIs
Cross-device usage
Multi-channel
attribution
Tracking
Challenges
Customer lifetime
value
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 23
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 24
RETHINKING ECOMMERCE KPIS 24
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 25
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 26
Use this basic principle to structure your campaigns and define your KPI
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 27
●
●
●
●
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 28
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 29
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 30
RETHINKING ECOMMERCE KPIS 30
Copyright © 2020 Finch. All rights reserved.
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 31
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 32
Be granular in your campaigns
where it matters
Micro-tune your media capital -
what you can afford and how it
impacts revenue
Normalize your data.
Work with cost of sales /ACoS
Determine KPI that fit your
business
Understand your data and
what factors distort
performance results
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 33
● Review of historical data through Finch Insights reporting
● Introduction to the Finch Strategic Services team
● Creation of a customized growth plan for your individual
goals using
Finch Collaboration
● Overview of pricing options
● Access to your paid media accounts in order to analyze
your historical data
● Information about your strategic plans and goals
SIGN UP NOW ON FINCH.COM
Devrin Carlson-Smith
devrincs@finch.com
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 34
https://tinyurl.com/yhgph4zp
Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 35
Proprietary and confidential information

More Related Content

Similar to Rethinking eCommerce KPIs in 2021

Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
Marketo
 
Metrics that Matter in the Boardroom
Metrics that Matter in the BoardroomMetrics that Matter in the Boardroom
Metrics that Matter in the Boardroom
Cprime
 
Key Strategies to Drive the Omnichannel Experience
Key Strategies to Drive the Omnichannel ExperienceKey Strategies to Drive the Omnichannel Experience
Key Strategies to Drive the Omnichannel Experience
BrandSquare
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Marketo
 
Budgeting for Account-Based Marketing: A Practitioner’s Story
Budgeting for Account-Based Marketing: A Practitioner’s StoryBudgeting for Account-Based Marketing: A Practitioner’s Story
Budgeting for Account-Based Marketing: A Practitioner’s Story
Demandbase
 
5 Steps to Measure ABM Success
5 Steps to Measure ABM Success5 Steps to Measure ABM Success
5 Steps to Measure ABM Success
Stephanie Thomas
 
4 ways data analytics can kick your annual planning into shape
4 ways data analytics can kick your annual planning into shape4 ways data analytics can kick your annual planning into shape
4 ways data analytics can kick your annual planning into shape
Emma Hibbert
 
The State of Video Marketing 2017
The State of Video Marketing 2017 The State of Video Marketing 2017
The State of Video Marketing 2017
Strata Identity
 
Merkle - 2019 Sponsor Luncheon Presentation
Merkle - 2019 Sponsor Luncheon PresentationMerkle - 2019 Sponsor Luncheon Presentation
Merkle - 2019 Sponsor Luncheon Presentation
MediaPost
 
Channel analytics 20150318
Channel analytics 20150318Channel analytics 20150318
Channel analytics 20150318
Rob Ford
 
5 Essential Airline KPI Tips
5 Essential Airline KPI Tips5 Essential Airline KPI Tips
5 Essential Airline KPI Tips
Benjamin Walther
 
Incubeta NMPi : Performance & Beyond
 Incubeta NMPi : Performance & Beyond  Incubeta NMPi : Performance & Beyond
Incubeta NMPi : Performance & Beyond
Incubeta NMPi
 
Video Marketing Survey
Video Marketing SurveyVideo Marketing Survey
Video Marketing Survey
Rachel Foster
 
Seven Key Considerations For Your 2019 ABM Strategy
Seven Key Considerations For Your 2019 ABM StrategySeven Key Considerations For Your 2019 ABM Strategy
Seven Key Considerations For Your 2019 ABM Strategy
Demandbase
 
Times Are a-Changin’: Agencies and the New ABM Ecosystem
Times Are a-Changin’: Agencies and the New ABM EcosystemTimes Are a-Changin’: Agencies and the New ABM Ecosystem
Times Are a-Changin’: Agencies and the New ABM Ecosystem
Demandbase
 
Achieving Sustainable Growth in the Digital Age
Achieving Sustainable Growth in the Digital AgeAchieving Sustainable Growth in the Digital Age
Achieving Sustainable Growth in the Digital Age
Cprime
 
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and AnalyticsAchieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
G3 Communications
 
Account-Based Marketing in Action
Account-Based Marketing in ActionAccount-Based Marketing in Action
Account-Based Marketing in Action
Demandbase
 
This Is How You ABM: All-Star Customers
This Is How You ABM: All-Star CustomersThis Is How You ABM: All-Star Customers
This Is How You ABM: All-Star Customers
Demandbase
 
The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017
The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017
The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017
Ashley Emery
 

Similar to Rethinking eCommerce KPIs in 2021 (20)

Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Metrics that Matter in the Boardroom
Metrics that Matter in the BoardroomMetrics that Matter in the Boardroom
Metrics that Matter in the Boardroom
 
Key Strategies to Drive the Omnichannel Experience
Key Strategies to Drive the Omnichannel ExperienceKey Strategies to Drive the Omnichannel Experience
Key Strategies to Drive the Omnichannel Experience
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Budgeting for Account-Based Marketing: A Practitioner’s Story
Budgeting for Account-Based Marketing: A Practitioner’s StoryBudgeting for Account-Based Marketing: A Practitioner’s Story
Budgeting for Account-Based Marketing: A Practitioner’s Story
 
5 Steps to Measure ABM Success
5 Steps to Measure ABM Success5 Steps to Measure ABM Success
5 Steps to Measure ABM Success
 
4 ways data analytics can kick your annual planning into shape
4 ways data analytics can kick your annual planning into shape4 ways data analytics can kick your annual planning into shape
4 ways data analytics can kick your annual planning into shape
 
The State of Video Marketing 2017
The State of Video Marketing 2017 The State of Video Marketing 2017
The State of Video Marketing 2017
 
Merkle - 2019 Sponsor Luncheon Presentation
Merkle - 2019 Sponsor Luncheon PresentationMerkle - 2019 Sponsor Luncheon Presentation
Merkle - 2019 Sponsor Luncheon Presentation
 
Channel analytics 20150318
Channel analytics 20150318Channel analytics 20150318
Channel analytics 20150318
 
5 Essential Airline KPI Tips
5 Essential Airline KPI Tips5 Essential Airline KPI Tips
5 Essential Airline KPI Tips
 
Incubeta NMPi : Performance & Beyond
 Incubeta NMPi : Performance & Beyond  Incubeta NMPi : Performance & Beyond
Incubeta NMPi : Performance & Beyond
 
Video Marketing Survey
Video Marketing SurveyVideo Marketing Survey
Video Marketing Survey
 
Seven Key Considerations For Your 2019 ABM Strategy
Seven Key Considerations For Your 2019 ABM StrategySeven Key Considerations For Your 2019 ABM Strategy
Seven Key Considerations For Your 2019 ABM Strategy
 
Times Are a-Changin’: Agencies and the New ABM Ecosystem
Times Are a-Changin’: Agencies and the New ABM EcosystemTimes Are a-Changin’: Agencies and the New ABM Ecosystem
Times Are a-Changin’: Agencies and the New ABM Ecosystem
 
Achieving Sustainable Growth in the Digital Age
Achieving Sustainable Growth in the Digital AgeAchieving Sustainable Growth in the Digital Age
Achieving Sustainable Growth in the Digital Age
 
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and AnalyticsAchieving Your Promotional Objectives with Science, Forecasting, and Analytics
Achieving Your Promotional Objectives with Science, Forecasting, and Analytics
 
Account-Based Marketing in Action
Account-Based Marketing in ActionAccount-Based Marketing in Action
Account-Based Marketing in Action
 
This Is How You ABM: All-Star Customers
This Is How You ABM: All-Star CustomersThis Is How You ABM: All-Star Customers
This Is How You ABM: All-Star Customers
 
The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017
The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017
The ROI of T&E: How Expense Reporting Pays for Itself | June 22, 2017
 

Recently uploaded

一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
mzpolocfi
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Kiwi Creative
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
Lars Albertsson
 
原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样
原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样
原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样
u86oixdj
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfEnhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
GetInData
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
javier ramirez
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
manishkhaire30
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
g4dpvqap0
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
ahzuo
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
Timothy Spann
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more importantChallenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
Sm321
 
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
slg6lamcq
 
State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023
kuntobimo2016
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
v7oacc3l
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
g4dpvqap0
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
nuttdpt
 

Recently uploaded (20)

一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理
 
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataPredictably Improve Your B2B Tech Company's Performance by Leveraging Data
Predictably Improve Your B2B Tech Company's Performance by Leveraging Data
 
End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024End-to-end pipeline agility - Berlin Buzzwords 2024
End-to-end pipeline agility - Berlin Buzzwords 2024
 
原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样
原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样
原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfEnhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdf
 
The Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series DatabaseThe Building Blocks of QuestDB, a Time Series Database
The Building Blocks of QuestDB, a Time Series Database
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
Learn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queriesLearn SQL from basic queries to Advance queries
Learn SQL from basic queries to Advance queries
 
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
一比一原版(Glasgow毕业证书)格拉斯哥大学毕业证如何办理
 
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
一比一原版(CBU毕业证)卡普顿大学毕业证如何办理
 
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
Challenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more importantChallenges of Nation Building-1.pptx with more important
Challenges of Nation Building-1.pptx with more important
 
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
一比一原版(UniSA毕业证书)南澳大学毕业证如何办理
 
State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023State of Artificial intelligence Report 2023
State of Artificial intelligence Report 2023
 
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
在线办理(英国UCA毕业证书)创意艺术大学毕业证在读证明一模一样
 
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
 
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
一比一原版(UCSF文凭证书)旧金山分校毕业证如何办理
 

Rethinking eCommerce KPIs in 2021

  • 1. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 1 Copyright © 2020 Finch. All rights reserved.
  • 2. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 2 Chief Strategy Officer FINCH | Advertising Management devrincs@finch.com
  • 3. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 3 Expert strategists help you define your top growth goals, establish strategy to achieve them, and guide you every step of the way. Continuously and automatically optimizes campaigns using a granular campaign structure that keeps you in complete control. Provides advanced reporting and actionable data-driven insights across all channels and platforms in a single location. Offers a joint collaborative workspace, transparency of tasks, and the ability to set and track your business goals.
  • 4. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 4 Copyright © 2020 Finch. All rights reserved.
  • 5. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 5 ✓ ✓ ✓
  • 6. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 6 RETHINKING ECOMMERCE KPIS 6 Copyright © 2020 Finch. All rights reserved.
  • 7. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 7 FINCH 40% of global eCommerce traffic comes from paid advertising Source: Statista, release date January 2020. Data set: 130 Mio website sessions and >330 Mio € online revenue from November 2018 –October 2019 Copyright © 2020 Finch. All rights reserved.
  • 8. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 8
  • 9. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 9 RETHINKING ECOMMERCE KPIS 9 Copyright © 2020 Finch. All rights reserved.
  • 10. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 10 Overall Business Goals
  • 11. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 11
  • 12. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 12 RETHINKING ECOMMERCE KPIS 12 Copyright © 2020 Finch. All rights reserved.
  • 13. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 13 Cost per acquisition/Cost per order How to calculate: Note
  • 14. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 14 Return on ad spend How to calculate: Note
  • 15. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 15 Cost of Sales = ACoS = CPV = Cost per Value How to calculate: Note:
  • 16. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 16 RETHINKING ECOMMERCE KPIS 16 Copyright © 2020 Finch. All rights reserved.
  • 17. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 17 RETHINKING ECOMMERCE KPIS 17
  • 18. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 18
  • 19. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 19
  • 20. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 20 RETHINKING ECOMMERCE KPIS 20 Copyright © 2020 Finch. All rights reserved.
  • 21. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 21
  • 22. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 22 Consider these when defining your KPIs Cross-device usage Multi-channel attribution Tracking Challenges Customer lifetime value
  • 23. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 23
  • 24. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 24 RETHINKING ECOMMERCE KPIS 24 Copyright © 2020 Finch. All rights reserved.
  • 25. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 25
  • 26. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 26 Use this basic principle to structure your campaigns and define your KPI
  • 27. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 27 ● ● ● ●
  • 28. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 28
  • 29. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 29
  • 30. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 30 RETHINKING ECOMMERCE KPIS 30 Copyright © 2020 Finch. All rights reserved.
  • 31. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 31
  • 32. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 32 Be granular in your campaigns where it matters Micro-tune your media capital - what you can afford and how it impacts revenue Normalize your data. Work with cost of sales /ACoS Determine KPI that fit your business Understand your data and what factors distort performance results
  • 33. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 33 ● Review of historical data through Finch Insights reporting ● Introduction to the Finch Strategic Services team ● Creation of a customized growth plan for your individual goals using Finch Collaboration ● Overview of pricing options ● Access to your paid media accounts in order to analyze your historical data ● Information about your strategic plans and goals SIGN UP NOW ON FINCH.COM Devrin Carlson-Smith devrincs@finch.com
  • 34. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 34 https://tinyurl.com/yhgph4zp
  • 35. Copyright © 2020 Finch. All rights reserved. RETHINKING ECOMMERCE KPIS 35 Proprietary and confidential information