Grupo Aramon (ESP)

1. MBA IN SPORTS MANAGEMENT
PITCH DECK – GROUP 5
DEVELOPMENT AND PROMOTION OF A
TERRITORY THROUGH SPORT
Snow and mountain tourism

2. PROJECT
WHAT DO YOU AIM FOR?
 Creation of padel club with a highly
unique view of the Valle de Benasque
 Offering a one-of-a-kind experience to
Aramon customers
DIVERSIFY PORTFOLIO OF
ACTIVITIES
ENVIRONMENTAL AND
ECONOMIC SUSTAINABILITY
 Padel is not among the proposed
activities in any resort
 Highly popular sport which will
attract new and old customers
 Disruptive proposition
 100% environmentally-friendly
padel club (court, racquets…)
 Economically sustainable even
with conservative estimations
 In line with company’s vision and
mission

3. Highly popular: Padel is one of the fastest growing sports in the world, and in particular in Spain
Positive externalities on other activities: Customers playing in this unique setting will
undoubtedly increase spending on other activities as well, especially in the summer season
No competition: Little to no competitors in the area, none propose padel with a view
JUSTIFICATION
WHY DO YOU WANT TO DO IT?
 4 million active players in Spain
 18 million worldwide

4. TARGET
WHICH GOALS DO YOU WANT TO REACH?
SUSTAINABILITY
Promote environmental
sustainability
Adhere to company’s
vision and mission
INCREASE TOURISM
Develop an activity for
all the seasons
Increase revenues
during weak season
PROFITABILITY
Economically viable
Relatively low levels
of investment
DISRUPTIVE IDEA
Paddle with an incredible
view of the mountains
Provide unique
experience to customers

5. BENEFICIARIES
WHO ARE YOU ADDRESSING?
Padel is a sport for all !
FAMILIES & ADULTS YOUNG ADULTS
Why: Going to the mountains is often a
family/couple activity
Goal: Get as many families and players to
become members or just rent a court for a
few hours
Target: Turn this segment into members by
inciting them to come back. This is
beneficial for the entirety of the resort
Why: Young adults don’t often go to the
mountains but Sky Padel Aramon offers a
unique experience playing padel with a
phenomenal view
Goal: Get as many young people to come
and play, take videos, upload Tik Toks and
Instagram stories
Target: Make the center viral and attract
more young people

6. LOCATION
WHERE DO YOU WANT TO
PERFORM THE PROJECT?
Valle de Benasque
 Required surface for the project: at least 800m2
 No other padel clubs in the area
 Aramon company name and customers will drive
Sky Padel growth
 Perfect opportunity to open a Padel Center

7. OPERATING
HOW DO YOU INTEND TO DO IT?
4 COURTS MADE WITH
RECYCLABLE MATERIALS
COVERED WITH LOW
ENERGY ARGON GLASS
USING ARAMON’S DIGITAL
ASSETS TO SIGN UP
FREE PLAY & MONTHLY
TOURNAMENTS
#GREENPADEL RACQUETS
AVAILABLE TO RENT
 Tyrefield/Ecopneus recycled
rubber court
 In harmony with scenery
 In line with sustainaibility goals
 Low-E argon glass saves
energy & heats courts naturally
 Transparent glass will allow for
amazing views and content
 Use digital assets to register
 Enhances value proposition
 Social media will be used to
generate content
 Courts will be availble to rent from
9am to 11pm
 Monthly tournament to increase
participation (esp. summer)
 Racquets & balls available to rent
 Only #Greenpadel Adidas
racquets to enforce sustainability
goal

8. SCHEDULE
WHAT IS THE TIMELINE?
SUMMER 2022
Proposal and approval of
the project
WINTER 2022
Beginning of construction
of Sky Padel center
SUMMER 2023
Opening of Sky Padel at
beginning of the season
WINTER 2025
Investment paid-back
Project is successful!
SUMMER 2026
Opening of Sky Padel in
the other resorts

9. HUMAN RESOURCES
WHO IS DEVELOPING THE PROJECT?
Construction Team
Hire external party
General Management
Coordinate operations,
marketing and financials
Staff
Supervise and organize
daily activities/tournaments
Maintenance and
Cleaning Staff
Guarantee everything
runs smoothly
INDIRECT RESOURCE:
Customers uploading content on social media
 “free” marketing
Key to the development of the project

10. MATERIAL RESOURCES
WHICH RESOURCES ARE YOU USING?
Recycled Tyrefield Rubber
Courts
Low-E Argon Glass
Glass Covering
Sustainable Padel
Equipment
Equipment

11. FINANCIAL RESOURCES
Free €19.99
per month
€29.99
per month
Non-Member Silver Member Gold Member
Renting discount
Reservation 7 days in
advance
3 times a week max
Discount on monthly
tournaments
Renting discount
Reservation 15 days
in advance
5 times a week max
Higher discount on
monthly tournaments
Reservation 3 days in
advance
2 times a week max
No renting discount
No discount on
monthly tournaments
SCHEDULE
Off-Peak
Peak
Off-Peak
09.00 -14.00
14.00 - 21.00
21.00 - 23.00
Off-Peak
Peak
PRICES PER HOUR/COURT
Gold
Members
Silver
Members
Non-
Members
€23.00
€30.00
€25.00
€32.00
€28.00
€35.00

12. FINANCIAL RESOURCES
WHAT IS THE BUDGET?
MAIN REVENUES
 Court renting
 Membership subscriptions
 Racquet/Ball renting
 Tournament
Merchandise and snack bar (not in the balance sheet)
MAIN EXPENSES
 Salaries
 Overhead costs
 Maintenance

13. IMPACT
HOW MUCH IS THE EXPECTED RETURN?
Initial investment expected to be
paid back after 2 years and 1 month
Expected growth of customers:
 Year 1: 5%
 Year 3: 3%
 After year 5: 2%
Constant Increase of Revenues:
 21% CAGR (year 1-7)
Consider additional revenues/expenses
 Merchandise
 Snack Bar

15. http://padel-connection.com/wp-content/uploads/2015/04/brochure-Padel-Connection-A4-modif.pdf
https://www.padelcreations.com/padel-court-configuration-and-the-price/
https://padeljoy.com/padel-court/
https://belapadelcenter.com/en/pricing-list/
https://padel.wsbsport.com/en/our-services/
https://tennisbudgeting.com/what-is-the-cost-of-a-paddle-tennis-court-your-full-guide-on-paddle-tennis-
court-costs-and-expenses/
https://modernize.com/windows/energy-efficient
https://www.minterdial.com/2021/06/padel-tennis-courts-
world/#:~:text=The%20Mexican%20Padel%20Association%20says,18%20million%20active%20players%
20worldwide
SOURCES