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Culture Shift: Sustainability, Brands & theLondon Olympics¡    Peter Harris, Director of Sustainability EMEA, UPS¡    Jo...
Culture Shift: Sustainability, Brands & theLondon Olympics¡    Peter Harris, Director of Sustainability EMEA, UPS        ...
Sustainable Olympic LogisticsPeter Harris, Director of Sustainability, UPS EMEA   28 November 20121
Sustainable Olympic Logistics    •  What is Sustainability?    •  UPS EMEA Sustainability Priorities    •  London 20122
What is Sustainability?                	The business strategies and activities that meet the needs of the enterprise andit...
What is Sustainability?              	     Brand enhancement                 Revenue gain                     Risk managem...
UPS EMEA Sustainability Priorities•      Social – inequality of opportunity     ─  Strong volunteering programmes     ─  ‘...
UPS EMEA Sustainability Priorities    •    Environmental –         •  Climate change             •  Measure, Manage, Mitig...
London 20127
London 2012    Initiatives - Environmental – Climate and City – Innovation and Legacy        •  Modal shift – barges      ...
London 20129
London 201210
Telematics11
London 201212
London 201213
London 201214
London 201215
Carbon Mitigation - UPS carbon neutral16
Waste Management     	 •  Reduce, Re-use, Recycle •  94% of waste recycled17
London 201218
countmein@ups.com19
Thank you20
Culture Shift: Sustainability, Brands  theLondon Olympics¡    Alexis Olans, Senior Global Program Manager,      adidas Be...
ADIDAS THE SUSTAINABLE GAMESSustainable brands conferenceNovember 2012
“London 2102 is by far the most sustainable approachwe’ve ever taken – not just to the Olympics but to anyglobal event. Ev...
CORPORATE    Need Environmental strategy slide! (picture of grass and wheels             in a cog)OBJECTIVES              ...
CORPORATEOBJECTIVES             HD Jour Fixe   3/7/12   4
90% of all Olympic articlesdesigned + developed with sustainable content                 100% volunteer kit              1...
LONDON VOLUNTEERSBuilding with SUSTAINABLE MATERIALS:       100% rPES Games Makers Jacket       100% rPES Polo top       1...
USING BESPOKETO IMPROVE IN-RANGE                  FLUID TRAINER             PATTERN: 70% efficiency                UPPER: ...
Linking once-in-a-lifetime olympicsTo all seasonSustainable performance at the nba30% less WeightImproved 4 way streatchDr...
RAISINGCONSUMERAWARENESS            HD Jour Fixe   3/7/12   9
PRESENTINGSUSTAINABLEINNOVATION              HD Jour Fixe   3/7/12   10
LESSONSLEARNED          From london 2012:          Pay attention to horizontal coordination          Discussion of sustain...
EXPECTATIONSOFFUTURE EVENTS                                                 Expectations           Sustainability Trend: i...
Thank you                Alexis olans         Alexis.olans@adidas.comGlobal program manager, adidas better place          ...
Culture Shift: Sustainability, Brands & the London Olympics
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Culture Shift: Sustainability, Brands & the London Olympics

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Major cultural events such as the World Cup, the Oscars or the Olympics offer a unique opportunity for brands, media and other stakeholders (from cities to trade associations and NGO's) to collaborate to drive global focus to the needs of a changing world. Leveraging this opportunity to both create needed culture shift and also brand benefit can be a tricky tight rope to walk. In this session, stakeholders who were actively involved in the supporting the greening of the London Olympics discuss the hits and misses from their perspective, drawing out principles for leveraging brand voice to build purposeful attention to important issues while also building brand respect, loyalty and value.

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Culture Shift: Sustainability, Brands & the London Olympics

  1. 1. Culture Shift: Sustainability, Brands & theLondon Olympics¡  Peter Harris, Director of Sustainability EMEA, UPS¡  Joel Morris, Public Affairs & Communications Director, Coca-Cola Great Britain & Ireland¡  Alexis Olans, Senior Global Program Manager, adidas Better Place, adidas¡  Phil Cumming, Corporate Sustainability Manager, The London Organising Committee of the Olympic and Paralympic Games (LOCOG) Sustainable Brands London Conference
  2. 2. Culture Shift: Sustainability, Brands & theLondon Olympics¡  Peter Harris, Director of Sustainability EMEA, UPS Sustainable Brands London Conference
  3. 3. Sustainable Olympic LogisticsPeter Harris, Director of Sustainability, UPS EMEA 28 November 20121
  4. 4. Sustainable Olympic Logistics •  What is Sustainability? •  UPS EMEA Sustainability Priorities •  London 20122
  5. 5. What is Sustainability? The business strategies and activities that meet the needs of the enterprise andits stakeholders today while protecting, sustaining and enhancing the human andnatural resources that will be needed in the future. Social Economic Environmental3
  6. 6. What is Sustainability? Brand enhancement Revenue gain Risk management Public affairs Employee engagement Cost reduction4
  7. 7. UPS EMEA Sustainability Priorities•  Social – inequality of opportunity ─  Strong volunteering programmes ─  ‘Beyond compliance’ in Health Safety ─  UPS Foundation, including Humanitarian Relief Programme ─  Strong stance on anti-corruption5
  8. 8. UPS EMEA Sustainability Priorities •  Environmental – •  Climate change •  Measure, Manage, Mitigate •  City air quality, waste, noise and congestion 6
  9. 9. London 20127
  10. 10. London 2012 Initiatives - Environmental – Climate and City – Innovation and Legacy •  Modal shift – barges •  Road and warehouse efficiency •  Alternative technology vehicles •  Carbon measurement and mitigation •  Waste management Brand Benefit •  External and internal8
  11. 11. London 20129
  12. 12. London 201210
  13. 13. Telematics11
  14. 14. London 201212
  15. 15. London 201213
  16. 16. London 201214
  17. 17. London 201215
  18. 18. Carbon Mitigation - UPS carbon neutral16
  19. 19. Waste Management •  Reduce, Re-use, Recycle •  94% of waste recycled17
  20. 20. London 201218
  21. 21. countmein@ups.com19
  22. 22. Thank you20
  23. 23. Culture Shift: Sustainability, Brands theLondon Olympics¡  Alexis Olans, Senior Global Program Manager, adidas Better Place, adidas Sustainable Brands London Conference
  24. 24. ADIDAS THE SUSTAINABLE GAMESSustainable brands conferenceNovember 2012
  25. 25. “London 2102 is by far the most sustainable approachwe’ve ever taken – not just to the Olympics but to anyglobal event. Every athlete who wears adidas at theGames will wear products with sustainable content.” - Simon Cartwright, VP Olympics
  26. 26. CORPORATE Need Environmental strategy slide! (picture of grass and wheels in a cog)OBJECTIVES HD Jour Fixe 3/7/12 3
  27. 27. CORPORATEOBJECTIVES HD Jour Fixe 3/7/12 4
  28. 28. 90% of all Olympic articlesdesigned + developed with sustainable content 100% volunteer kit 100% athlete village wear 100% torchwear 70% on-field athlete wear HD Jour Fixe 3/7/12 5
  29. 29. LONDON VOLUNTEERSBuilding with SUSTAINABLE MATERIALS: 100% rPES Games Makers Jacket 100% rPES Polo top 100% rPET water bottle rPES multi-function bag + pant + cap Organic cotton socks Highly sustainable Footwear HD Jour Fixe 3/7/12 6
  30. 30. USING BESPOKETO IMPROVE IN-RANGE FLUID TRAINER PATTERN: 70% efficiency UPPER: 50% recycled MID OUTSOLE: 10% recycled SOCKLINER: 20% recycled REUSED toolings 70K London Volunteers wore the Fluid Trainer HD Jour Fixe 3/7/12 7
  31. 31. Linking once-in-a-lifetime olympicsTo all seasonSustainable performance at the nba30% less WeightImproved 4 way streatchDries 2x faster64% rec. PES HD Jour Fixe 3/7/12 8
  32. 32. RAISINGCONSUMERAWARENESS HD Jour Fixe 3/7/12 9
  33. 33. PRESENTINGSUSTAINABLEINNOVATION HD Jour Fixe 3/7/12 10
  34. 34. LESSONSLEARNED From london 2012: Pay attention to horizontal coordination Discussion of sustainability is PRE-games Attendees do not “discover on their own” HD Jour Fixe 3/7/12 11
  35. 35. EXPECTATIONSOFFUTURE EVENTS Expectations Sustainability Trend: increased breadth and depth topic now seems“required” for hosts Proactive action expected from sponsors HD Jour Fixe 3/7/12 12
  36. 36. Thank you Alexis olans Alexis.olans@adidas.comGlobal program manager, adidas better place HD Jour Fixe 3/7/12 13

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