2. • A recognized expert in your own industry
• You have a sizable number of followers on
social media platforms
• People whose followers genuinely believe in
what they say
• Who use their experience and credibility to
sway the opinion of others, build trust, develop
your brand and so on
What is an Influencer?
A Short
Intro
3. Step 1: Focus on a niche
Step 2: Share your Knowledge
Step 3: Have an Opinion
Step 4: Network
Step 5: Engage your audience
Process of
becoming an
Influencer
Key Steps:
Shoretown Accounting | Mobile Solutions
4. • Find what you are passionate
about
• Focus on one specifi are: Blogger,
vlogger, videos, etc.
Step 1:
Focus on a
niche
5. • Establish a presence
• Know about your industry
• Know how to demonstrate the
values you believe in
• Be active on social media
platforms
• Connect with other like-minded
people in your industry
Step 2:
Share your
Knowledge
6. • Have your own take on things
• Have a distinguishable opinion
• Your opinion should be able to
create notice on the Internet
• Hold and stick to you values
Step 3: Have
an Opinion
7. • Make an effort to connect with
others
• Network with other influencers
and collaborate
• Connect both digitally and in
person
• Built rapport
• Be persistent
• Use third party websites to
decide whom to target
Step 4:
Network
8. • Keep the conversation going that
you started
• Be good to interact with their
followers
• Be approachable
• Reply to comments and keep the
communication going with your
followers
Step 5:
Engage your
audience
9. INFLUENCERS TRENDING
ZOE SUGG/ZOELLA
Subscribers: 12 million
YouTuber, Vlogger,
Business Owner,Author
NIKKIE TUTORIALS
Subscribers: 11.9 million.
Makeup artist and Business
Owner
PEWDIEPIE
Subscribers: 90 million
YouTuber, Gamer