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2. 1) Referrals
Add the name of a mutual acquaintance in your subject line to increase your open rates.
Example: [name of the mutual acquaintance] thought we should talk
Part 1
3. 2 ) Ask A Question
Keep a question in your subject as it provokes answers
Example: Is [pain point] a problem you can’t solve?
4. Let your prospects know more about your service or product - and how it can
help them.
Example: [Name of your innovative service/product] is increasing ROI by 15%!
3) Benefit or Service
5. 4) Quantity
Its always nice to put a number to things: this grabs the attention of the prospect since it is
quantified and can be measured.
Example: 20x sales ROI from [your product]
6. 5) Ideas
Tell a prospect that you have a great idea – this stimulates curiosity.
Example: [prospect name], I have an idea I can explain in 5 minutes
7. 6 ) Common ground:
Search for common interests on their social and business profiles, or ask a
B2B data provider like Cloudlead to compile the information for you.
Example: Want to know the sales lesson I learned from [interest e.g. their favorite baseball
team]?
8. 7) Acknowledgment
Get back to the prospect who visited on your website with a friendly email.
Example: Hey [prospect name], did you find a good solution for [problem]?
9. 8) Re-Engage
Keep your current prospects engaged, especially if they are of high value by
keeping them in the loop.
Example: Hey [prospect name], did you find a good solution for [problem]?
10. 9) Ask For Help:
People are always ready to give advice or help, and when it comes to
business, there are many ways to offer help to your prospects.
Example: [prospect name], 5 ideas for prospecting over the weekend
11. 10) Follow-up
Send a second email with something like “the next step” or “where do we go
from here on” to maximize chances of the prospect opening your email.
Example: Any update on my last question?
12. Want to improve
your open rates?
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