SlideShare a Scribd company logo
1 of 12
Download to read offline
Discovering New Ways to
use Digital Marketing
wwww.nidmindia.com
Digital Marketing Techniques
Social Media Marketing
Search Engine Optimization
Email Marketing
Content Marketing
Video Marketing
Web Advertising
Affiliate Advertising
Overall Personalization
Creating an App
Social Media
Marketing
A strong presence on social media platforms
is the most important digital marketing tool.
There are many ways to promote a brand’s social
media presence. Examples of this are employing
social media influencers to promote brands on
their own social media accounts and brands actively
posting and engaging on its accounts to
promote its image.
Search Engine
Optimization
Search Engine Optimization, or SEO,
is a digital marketing technique that
involves creating more traffic to a
website by making sure a website
appears higher up in the results of a
search engine like Google. This
technique helps business marketing
by improving a brand’s awareness.
Email Marketing
Emails are a great marketing technique
to get customers to return to a brand
and purchase new products. First, a
company must get people to sign up
for an email list after they have made
a purchase. Then, based on the knowledge
they receive from the emails, it is highly
likely these customers will return.
Content Marketing
Content marketing is creating valuable
and relevant content consistently on
platforms. A brand can use content
marketing as a tool to achieve better
brand awareness by marketing itself
as a company that is in touch with
and important to the world. An
example of this is how Nike is
constantly running ad campaigns
for athletes that are on the rise.
Video Marketing
Video marketing works well with content
marketing and is also a popular technique
in digital marketing because of the easy
access to videos that technology has
provided. By creating quality commercials,
companies can inflict a lasting brand image
in its audience heads and get them to think
about purchasing.
Web Advertising
Brands can market themselves more
effectively by creating clickable
advertisements to put on popular
websites. Examples of this are
when ads for different companies
appear on the side of an article on
a website like ESPN or CNN.
Affiliate Advertising
Affiliate advertising is when a brand pays to
have a valuable spokesperson with a large
audience, usually a blogger or social media
influencer, to post about their company so
that a company can increase its circulation.
A good example of this is when Kylie Jenner,
top 10 in total Instagram followers, posted
about a brand called Fashion Nova. This post
rapidly increased Fashion Nova sales as a
result of how large Jenner’s audience and
impact is on Instagram.
Overall
Personalization
Personalizing brand awareness and
creating a unique style can make
people believe whether a company
is successful or not. An example of
this is Nike’s infamous swoosh logo,
when people see it on a shoe or piece
of clothing it is instantly synonymous
with the high quality Nike prides itself on.
Creating an App
The last of the popular digital
marketing techniques is creating
an app. Creating an app for a
brand can give viewers an accessible
means of communication and show
where to purchase and get notified
of new products.
Contact Us :
+91 9611361147
E-Mail us:
nidmindia@gmail.com
Website
WWW.NIDMINDIA.COM

More Related Content

Similar to DIGITAL MARKETING COURSES IN BANGALORE

Social Media Presentation-SCORE390
Social Media Presentation-SCORE390Social Media Presentation-SCORE390
Social Media Presentation-SCORE390bburgess7
 
Digital Marketing 101_ Strategies and Best Practices.pptx
Digital Marketing 101_ Strategies and Best Practices.pptxDigital Marketing 101_ Strategies and Best Practices.pptx
Digital Marketing 101_ Strategies and Best Practices.pptxAthulTk5
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technologytoddlohenry.com
 
A company’s key to success
A company’s key to successA company’s key to success
A company’s key to successarun raja
 
Seminar Report on Online Branding
Seminar Report on Online BrandingSeminar Report on Online Branding
Seminar Report on Online BrandingSiddharth Bhatnagar
 
Easy ways you can turn social media marketing
Easy ways you can turn social media marketingEasy ways you can turn social media marketing
Easy ways you can turn social media marketingjaina cruz
 
An ultimate guide to Digital Marketing and its Tools
An ultimate guide to Digital Marketing and its ToolsAn ultimate guide to Digital Marketing and its Tools
An ultimate guide to Digital Marketing and its ToolsArjun Pawar
 
Facebook Marketing Guide Line
Facebook Marketing Guide LineFacebook Marketing Guide Line
Facebook Marketing Guide LineMd Ekram
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanSowmak Bardhan
 
Business Effected by social media.pptx
Business Effected by social media.pptxBusiness Effected by social media.pptx
Business Effected by social media.pptxKoralynMcBride
 
An introduction to social media advertising | Seventy7
An introduction to social media advertising | Seventy7An introduction to social media advertising | Seventy7
An introduction to social media advertising | Seventy7Paul Casey
 
Social Media.pptx
Social Media.pptxSocial Media.pptx
Social Media.pptxRajatKala2
 
Digital Marketing and Advertising
Digital Marketing and Advertising Digital Marketing and Advertising
Digital Marketing and Advertising Saksham Jain
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)mudit agrawal
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct Acxiom Corporation
 
Basics of Digital Marketing
Basics of Digital Marketing Basics of Digital Marketing
Basics of Digital Marketing ssuser9377b1
 

Similar to DIGITAL MARKETING COURSES IN BANGALORE (20)

Social Media Presentation-SCORE390
Social Media Presentation-SCORE390Social Media Presentation-SCORE390
Social Media Presentation-SCORE390
 
Digital Marketing 101_ Strategies and Best Practices.pptx
Digital Marketing 101_ Strategies and Best Practices.pptxDigital Marketing 101_ Strategies and Best Practices.pptx
Digital Marketing 101_ Strategies and Best Practices.pptx
 
Marketech 09; marketing and technology
Marketech 09; marketing and technologyMarketech 09; marketing and technology
Marketech 09; marketing and technology
 
A company’s key to success
A company’s key to successA company’s key to success
A company’s key to success
 
Seminar Report on Online Branding
Seminar Report on Online BrandingSeminar Report on Online Branding
Seminar Report on Online Branding
 
Easy ways you can turn social media marketing
Easy ways you can turn social media marketingEasy ways you can turn social media marketing
Easy ways you can turn social media marketing
 
Shahid
ShahidShahid
Shahid
 
Buzz network (1) copy
Buzz network (1)   copyBuzz network (1)   copy
Buzz network (1) copy
 
An ultimate guide to Digital Marketing and its Tools
An ultimate guide to Digital Marketing and its ToolsAn ultimate guide to Digital Marketing and its Tools
An ultimate guide to Digital Marketing and its Tools
 
smm panel
smm panelsmm panel
smm panel
 
Facebook Marketing Guide Line
Facebook Marketing Guide LineFacebook Marketing Guide Line
Facebook Marketing Guide Line
 
Digital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak BardhanDigital marketing & campaign management by Sowmak Bardhan
Digital marketing & campaign management by Sowmak Bardhan
 
Business Effected by social media.pptx
Business Effected by social media.pptxBusiness Effected by social media.pptx
Business Effected by social media.pptx
 
An introduction to social media advertising | Seventy7
An introduction to social media advertising | Seventy7An introduction to social media advertising | Seventy7
An introduction to social media advertising | Seventy7
 
Social Media.pptx
Social Media.pptxSocial Media.pptx
Social Media.pptx
 
Ijm 06 09_014
Ijm 06 09_014Ijm 06 09_014
Ijm 06 09_014
 
Digital Marketing and Advertising
Digital Marketing and Advertising Digital Marketing and Advertising
Digital Marketing and Advertising
 
Social Media Marketing (SMM)
Social Media Marketing (SMM)Social Media Marketing (SMM)
Social Media Marketing (SMM)
 
The Intersection of Social Media and Direct
The Intersection of Social Media and Direct The Intersection of Social Media and Direct
The Intersection of Social Media and Direct
 
Basics of Digital Marketing
Basics of Digital Marketing Basics of Digital Marketing
Basics of Digital Marketing
 

Recently uploaded

Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesAmanpreetKaur157993
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSAnaAcapella
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportDenish Jangid
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsSandeep D Chaudhary
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17Celine George
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfJerry Chew
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024Borja Sotomayor
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽中 央社
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxannathomasp01
 
The Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFThe Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFVivekanand Anglo Vedic Academy
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppCeline George
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnershipsexpandedwebsite
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi RajagopalEADTU
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSean M. Fox
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjMohammed Sikander
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project researchCaitlinCummins3
 

Recently uploaded (20)

Major project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategiesMajor project report on Tata Motors and its marketing strategies
Major project report on Tata Motors and its marketing strategies
 
Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"Mattingly "AI and Prompt Design: LLMs with NER"
Mattingly "AI and Prompt Design: LLMs with NER"
 
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPSSpellings Wk 4 and Wk 5 for Grade 4 at CAPS
Spellings Wk 4 and Wk 5 for Grade 4 at CAPS
 
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of TransportBasic Civil Engineering notes on Transportation Engineering & Modes of Transport
Basic Civil Engineering notes on Transportation Engineering & Modes of Transport
 
OSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & SystemsOSCM Unit 2_Operations Processes & Systems
OSCM Unit 2_Operations Processes & Systems
 
How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17How to Send Pro Forma Invoice to Your Customers in Odoo 17
How to Send Pro Forma Invoice to Your Customers in Odoo 17
 
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdfRich Dad Poor Dad ( PDFDrive.com )--.pdf
Rich Dad Poor Dad ( PDFDrive.com )--.pdf
 
UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024UChicago CMSC 23320 - The Best Commit Messages of 2024
UChicago CMSC 23320 - The Best Commit Messages of 2024
 
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽會考英聽
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)ESSENTIAL of (CS/IT/IS) class 07 (Networks)
ESSENTIAL of (CS/IT/IS) class 07 (Networks)
 
The Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDFThe Story of Village Palampur Class 9 Free Study Material PDF
The Story of Village Palampur Class 9 Free Study Material PDF
 
Improved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio AppImproved Approval Flow in Odoo 17 Studio App
Improved Approval Flow in Odoo 17 Studio App
 
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community PartnershipsSpring gala 2024 photo slideshow - Celebrating School-Community Partnerships
Spring gala 2024 photo slideshow - Celebrating School-Community Partnerships
 
Including Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdfIncluding Mental Health Support in Project Delivery, 14 May.pdf
Including Mental Health Support in Project Delivery, 14 May.pdf
 
e-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopale-Sealing at EADTU by Kamakshi Rajagopal
e-Sealing at EADTU by Kamakshi Rajagopal
 
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading RoomSternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
Sternal Fractures & Dislocations - EMGuidewire Radiology Reading Room
 
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjjStl Algorithms in C++ jjjjjjjjjjjjjjjjjj
Stl Algorithms in C++ jjjjjjjjjjjjjjjjjj
 
SURVEY I created for uni project research
SURVEY I created for uni project researchSURVEY I created for uni project research
SURVEY I created for uni project research
 
VAMOS CUIDAR DO NOSSO PLANETA! .
VAMOS CUIDAR DO NOSSO PLANETA!                    .VAMOS CUIDAR DO NOSSO PLANETA!                    .
VAMOS CUIDAR DO NOSSO PLANETA! .
 

DIGITAL MARKETING COURSES IN BANGALORE

  • 1. Discovering New Ways to use Digital Marketing wwww.nidmindia.com
  • 2. Digital Marketing Techniques Social Media Marketing Search Engine Optimization Email Marketing Content Marketing Video Marketing Web Advertising Affiliate Advertising Overall Personalization Creating an App
  • 3. Social Media Marketing A strong presence on social media platforms is the most important digital marketing tool. There are many ways to promote a brand’s social media presence. Examples of this are employing social media influencers to promote brands on their own social media accounts and brands actively posting and engaging on its accounts to promote its image.
  • 4. Search Engine Optimization Search Engine Optimization, or SEO, is a digital marketing technique that involves creating more traffic to a website by making sure a website appears higher up in the results of a search engine like Google. This technique helps business marketing by improving a brand’s awareness.
  • 5. Email Marketing Emails are a great marketing technique to get customers to return to a brand and purchase new products. First, a company must get people to sign up for an email list after they have made a purchase. Then, based on the knowledge they receive from the emails, it is highly likely these customers will return.
  • 6. Content Marketing Content marketing is creating valuable and relevant content consistently on platforms. A brand can use content marketing as a tool to achieve better brand awareness by marketing itself as a company that is in touch with and important to the world. An example of this is how Nike is constantly running ad campaigns for athletes that are on the rise.
  • 7. Video Marketing Video marketing works well with content marketing and is also a popular technique in digital marketing because of the easy access to videos that technology has provided. By creating quality commercials, companies can inflict a lasting brand image in its audience heads and get them to think about purchasing.
  • 8. Web Advertising Brands can market themselves more effectively by creating clickable advertisements to put on popular websites. Examples of this are when ads for different companies appear on the side of an article on a website like ESPN or CNN.
  • 9. Affiliate Advertising Affiliate advertising is when a brand pays to have a valuable spokesperson with a large audience, usually a blogger or social media influencer, to post about their company so that a company can increase its circulation. A good example of this is when Kylie Jenner, top 10 in total Instagram followers, posted about a brand called Fashion Nova. This post rapidly increased Fashion Nova sales as a result of how large Jenner’s audience and impact is on Instagram.
  • 10. Overall Personalization Personalizing brand awareness and creating a unique style can make people believe whether a company is successful or not. An example of this is Nike’s infamous swoosh logo, when people see it on a shoe or piece of clothing it is instantly synonymous with the high quality Nike prides itself on.
  • 11. Creating an App The last of the popular digital marketing techniques is creating an app. Creating an app for a brand can give viewers an accessible means of communication and show where to purchase and get notified of new products.
  • 12. Contact Us : +91 9611361147 E-Mail us: nidmindia@gmail.com Website WWW.NIDMINDIA.COM