Creative Thinking

Creative
thinking
Creativity vs Innovation
Knowledge
We all are creative
Why are we creative?
What limits our creativity
Ex nihilo nihil fit
The creative space
You are creative
© Fabio Arangio - Graphic designer & instructor

Creative thinkingestionnaire
or)
Master
?
Please give your definition of Creativity:
Are Creativity and Innovation the same thing?  Yes  No
If not, what’s the difference?
Where does the creative idea come from? is it magic?

creativity vs innovation

“think again”
the ability
to give a new interpretation
to something
we already know

re-interpretation
“new”
the ability
to invent something new
that didn’t exist before

re-interpretation
invention

Question no.1:
what does our client need?

Requirement no.1:
knowledge
no matter if you have to re-think in a new
creative way a product or you have to
contribute to create an innovative one,
you better know what you are talking about

no matter if you have to re-think in a new
creative way a product or you have to
contribute to create an innovative one,
you better know what you are talking about
Requirement no.1:
knowledge
study ;-)

listen
inquire
research
understand
describe
explain
simplify
magnify
get information
provide information
FROM THE ADVERTISING LESSON

re-thinking the product means that you actually
start from the product, don’t miss it!
understand the product and all its features and
think about it from a different point of you
mistake no. 1: you innovate instead
don’t miss the product

client
point of view
a matter of
point(s) of view
user
point of view
market
point of view
production
point of view

we all are creative

why are we creative?

supercompensation

supercompensation
Supercompensation is a phisiologycal feature coded in our genetics,
it is what makes us improve in any aspects of our life.
Supercompensation works in a simple way:
once we face a new challenge, we don’t only learn how to face it
but we also get ready to an even more complex one.
I believe this is the core of our creative thinking ability.

we all are creative
creativity is a method
the ability of being creative is an innate skill common to all human being
with no actual distinction
the ability of expressing our creativity may vary though
why?

if I can be creative,
then why I am not?

what limits
our ability of being creative
lack of
knowledge
un-creative
enviroment
lack of
self-esteem
lack of
a method

knowledge
ok, we already got it!
inquire, understand etc.

study!

enviroment
creativity needs a creative enviroment
in order to show up
the sons and daughters of artists are likely to become artists themselves
it’s not genetics*
it’s the enviroment you grow up with
* an extensive Danish study reveals
that the adopted child will likely be more similar to the new parents than the biological ones,
it’s not about genetics, it’s about the enviroment we live in

our brain
rightleft

realistic artistic

realistic
the method
science
artistic
the spark
creativity

make your enviroment
creative friendly

self-esteem
creativity needs you to focus on the matter
not on you
if you fear whether you will be able to get a good idea or not
you are actually not thinking about the idea at all

win your fears
be confident
it will work out ok

method
the creative spark needs
a method to light it up
the association of ideas
(i.e. brain storming)

be methodic
be active

do something!

do something
because...
ex nihilo nihil fit
nothing comes from nothing

creativity is not random
even if it may seems it is
i.e. we are not able to express an absolute random idea or number
any number you “randomly” think of is actually associated to a logical event that happened
ex nihilo nihil fit
nothing comes from nothing

the process of the creative thinking may be too complex
to be predictable
but it is still a flow of information and association of ideas
elaborated by our brain
creativity is not random
even if it may seems it is

do something
so what?
brain storming
individual bs group bs

An empty page

Scary?

Is it really empty?

Look better...

Yes, right here...

It is a space waiting to be arranged

It is a creative space!

we all are creative so are you
You need space to design!

empty space
vs
negative space

forget “empty” space
empty space is not a term designer
should really use

negative space
as complementary to “positive space”
it is an “active” space
and part of the design itself
ultimately it is the space that hosts our creativity

FROM THE GRAPHIC DESIGN LESSON

one thing
you should never forget

you are creative

Creative Thinking

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