SEO is search engine optimization, which is a marketing discipline focused on improving organic search engine rankings and visibility. SEO encompasses both technical and creative elements to drive more traffic from search engines to a website. Proper SEO can provide long-term business benefits like increased online presence and more visitors interested in a company's services through higher search engine rankings for targeted keywords. There are two main types of SEO: organic SEO involving non-paid search results, and paid SEO which refers to optimizing organic rankings by hiring agencies or staff. On-page SEO focuses on optimizing a webpage's content and code, while off-page SEO involves external link building and other online signals linking to the website.

2. What is SEO?
SEO meaning is search engine optimization.
SEO is a marketing discipline focused on growing visibility in organic
(non-paid) search engine results. SEO encompasses both the
technical and creative elements required to improve rankings, drive
traffic, and increase awareness in search engines.

3. Why importance of SEO?
1. SEO improves your website ranking in search engines for your
business keywords and hence you get visitors interested in your
services. Hence you get business.
2. It helps your online presence and branding.
3. If it done properly , you will get reward (Traffic) from search
engines for a long period of time.

6. Kinds of SEO?
1. Organic SEO.
2. Paid SEO.
***Organic SEO – This is everything else you see on
Google’s SERPs. There are 10 organic listings on
each page. Maps is included in this portion as well for
local based searches.
***Paid SEO – The only way you can pay for SEO is to pay
someone to optimize your organic rankings. Think
hiring an agency or an in-house staff. But you cannot
pay to rank organically on Search Engines like Google.

8. Type of SEO?
1.Onpage SEO
2.Offpage SEO
***Off page SEO_ refers to techniques that can be used to improve the
position of a web site in the search engine results page (SERPs).
Many people associate off-page SEO with link building but it is not
only that
***On-page_ refers to both the content and HTML source code of a
page that can be optimized, as opposed to off-page SEO which
refers to links and other external signals.” It takes into account all
aspects of the webpage that, when added together, will improve
your rankings in the search results.