2. Cohort: Audience Members at a Concert
● Audience of 1500 people
● Age range 19 - 30 years old
● Nightclub and concert venue
Design for Smartphones and iPads | Emily Zotto
5. Observation Summary
● Audience members recording large portion of concert.
● Phone has limited data and storage capacity.
● Audience members switching between different social media platforms.
● People are switching from Instagram livestream, Snapchat and Facetime.
● People dancing and not recording at some points.
● People having to leave the show temporarily to visit the bathroom, bar etc.
Design for Smartphones and iPads | Emily Zotto
6. Unmet Needs
● Struggle of trying to have video to save versus sharing it with others.
● Lack of consistent social media that whole audience is using.
● No one person is able to record concert in its entirety.
Design for Smartphones and iPads | Emily Zotto
7. Application Concept
● Video sharing app for specific venues and dates so that a specific audience
can all share their content from that show and download it. Ticket verification
needed so only people from that show have access to downloading the video
taken from that specific night.
Design for Smartphones and iPads | Emily Zotto
