Nudge idea for fitness

1. “Humans are creatures of habit and healthy
behaviors need to become part of a daily
routine”.
Research, Branding, Motion Graphic
https://www.frogdesign.com/collections/4-ways-design-better-patient-engagement
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

2. Daily Habits
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny SturimResearch, Branding, Motion Graphic
● Exercise
● Eating habits
● Daily activities
● Bad sleep habits
● Smoking
● And many more
https://film-grab.com/2010/11/23/american-beauty/#bwg527/32296

3. Avoiders and Actives
Different types of
people will have
different approaches
to health
Research, Branding, Motion Graphic
https://film-grab.com/2015/11/06/the-fighter/#bwg1547/96315
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

4. Become a member of …….
Research, Branding, Motion Graphic
https://film-grab.com/2014/04/17/never-let-me-go/#bwg1222/75824
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

5. Progress Checking ---> Repetition ---> Habit
Research, Branding, Motion Graphic
https://film-grab.com/2017/01/09/ali/#bwg307/18341
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

6. Your Habits
Research, Branding, Motion Graphic
To create that new
lifestyle habit a
person might need
to rethink their
current habits
https://film-grab.com/2015/05/29/foxcatcher/#bwg864/53289
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

7. Get Active!
Research, Branding, Motion Graphic
Don't stay isolated go
out and find a resource
that benefits your
lifestyle habits
https://film-grab.com/2012/11/03/elephant/#bwg816/50320
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

8. Research, Branding, Motion Graphic
Nudge
-Daily health and exercise
-Encourage others to find
healthier alternatives
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

9. Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
Free time
-What do you do
during your free time?
Unproductive habits?
https://film-grab.com/2014/09/25/fallen-angels/#bwg838/51687

10. Wasting Time?
Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
Spend your time wisely!

11. Exercise!
Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
● Major health benefits
● Productive
https://film-grab.com/2013/12/18/run-lola-run/#bwg1359/84434

12. Bring yourself to the fitness center
Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
CrCr
Graphic by: Jie Catherine Zhu

13. Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
How will it work?
● Visual influences
● Repetition
Photo by : Jie Catherine Zhu

14. Nudge
Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
● Signs would be placed in
populated areas around
school
Photo by : Jie Catherine Zhu

15. Goals
Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim
Repetition will make
you more productive.
Photo by : Jie Catherine Zhu

16. Research, Branding, Motion Graphic Emily Zotto / Steven Panagoulias / Jie Zhu/ Jenny Sturim

17. notes
2. Health archetypes
a. Discuss- a health archetype is any habit that affects our overall well
positive or negative. These archetypes all come together to form a
balance in our bodys
3. Avoiders and Actives
a. Discuss- an active is a person that will frequently monitor all of these health
aspects. An avoider will continue to avoid consequences(like smoking)
4. Become a member of …….
Speak of smoking, if you wants to quit smoking, you should join a support
group to help you in your efforts to stop.
Repetition is a great way to maintain any habit.
5. Progress Checking ---> Repetition --- > Habit
Also,besides the group, you need to check your progress constantly, and this
repetition will help you to maintain your action until it become to a habit.

18. 6. Rethinking
a. Discuss- When finding time for a new habit like an exercise plan one might need to remove old
habits. So instead of going out with friends you might go to the gym that day. In order to create a new
habit, you need to get rid of the bad habits. Becoming self aware of your negative habits will be the first
step in improving yourself.
Instead of watching tv or going on the computer, get exercise.
7. Utilizing resources
a. For example weight watchers is a great resource for losing weight and will make your transition
into a new habit much easier.
B. Using the gym
Joining a gym will help you to stay focused on your goals of improving your physical health. Hofstra has
facilities that will help you to stay active and fit.
8. Slide 8- nudge- we've decided to focus on exercise for our nudge because of all the opportunities
available to exercise on campus such as…
-we wanted to encourage others to be aware of the small choices they make within a day, and how it can
effect their life
-the gym
9.- slide 9- everyone has free time throughout the school day but are you really using that time to your
benefit?
10. Slide 10- some people have large time gaps in between classes. Time that is taken for granted as

19. ● 11. Slide 11- something like daily exercise is a great way to utilize these time periods where a
student might have nothing productive to do
● 12. Bring yourself to the fitness center
Now, we all agree that exercise is a good habit but hard to keep in the long-term, therefore, for our
nudge, we decided to set up some reminders for students.
● 13. How is it going to work?
We will use signs as a reminder for students to visit the gym. Our signs will look like the one in the
picture. We think these signs will lead students to gyms promoting exercise during freetime.
● 14. Slide 14- Signs would be placed in the cafeteria where a majority of people pass through. And
would say something like this(then read photo) These signs will alert people to the closest gym.
● 15. slide 15- If these signs influence you to exercise then over time going to the gym will become a
normal part of your routine. You will develop the habit of going to the gym on a regular basis.