Nudge to reduce food waste

1. Behavior Design and Research Proposal
● Nudge to prevent food waste
● Larger plates increase the amount of food wasted
Research, Branding, Motion Graphic
Emily Zotto

2. Behavior Design and Research Proposal
● Situation at hand
● Smaller plates are not given as an option for the user and
food is wasted as a result
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto

3. Behavior Design and Research Proposal
● Food being thrown away
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto

4. Behavior Design and Research Proposal
● Use of larger plates leads to food waste
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto

5. Behavior Design and Research Proposal
● Artefact Group Behavior Change Cards
● Emphasize gains to encourage a behavior
Research, Branding, Motion Graphic
Emily Zotto

6. Behavior Design and Research Proposal
● Solution
● Signage to use smaller plates
Research, Branding, Motion Graphic
Emily Zotto

7. Behavior Design and Research Proposal
● Photomontage
Research, Branding, Motion Graphic
Emily Zotto
Photo by: Emily Zotto