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VSA
Partners
Case Study
VSA PARTNERS:
Managing Fonts in a
Fast-Paced Agency
VSA
Partners
Case Study
Chris Stuart
•  IT Manager
•  9 years serving creative agency IT needs
VSA
Partners
Case Study
VSA Partners
•  30 year old agency
•  Offices in Chicago, NYC and Detroit

Notable clients:
VSA
Partners
Case Study
Life Before Universal Type Server
•  Single user font management
•  Ad-hoc installed with an system image
•  Not really updated
VSA
Partners
Case Study
Server Configuration
•  One Universal Type Server
•  Client Licenses: 180
•  Core Client Licenses: 120
•  LDAP & Kerberos Single Sign-on
•  Serve fonts to all offices from Chicago
VSA
Partners
Case Study
Universal Type Server
Initial Configuration
•  Management of multiple font collections
serving disparate creative teams
•  Consistent and reliable server 
•  Easy server configuration
•  Local administration
•  Three teams separated into separate workgroups
•  Local personal workgroups
VSA
Partners
Case Study
Initial Configuration
Challenges
•  Local personal workgroups 
•  Users shared fonts 
•  Font compliance nonexistent 
•  Multiple cuts of the same font in different formats
•  Lack of consistency
VSA
Partners
Case Study
Universal Type Server
Reorganized Configuration
•  Ensure font licensing compliance
•  IT & Legal department push
•  Built New Workgroups
•  Old Fonts
•  Client Font Workgroups
•  Adobe Font Folio
•  VSA Fonts
•  Reintroduced Personal Workgroups
VSA
Partners
Case Study
Compliance Strategy
•  Licensed Adobe Font Folio
•  All fonts purchased by IT
•  Requests made through helpdesk
•  IT uploads fonts to server 
•  IT tracks licensing with UTS
•  IT can now view server-based personal workgroups
VSA
Partners
Case Study
From the Client User’s
Perspective
•  Easy access to font collection
•  Ability to search and browse fonts
•  Precise font activation
•  Better ability to manage font libraries
•  Standard part of creative toolset 
•  Easily recognized by new employees
VSA
Partners
Case Study
Core Client User’s
Perspective
•  Users who need fonts who don’t know that they do
•  Account Management, Project Management, Strategy,
Copywriters, Finance, etc.
•  People who use Acrobat, PowerPoint, Keynote, Office
•  Headless, so no user interaction

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VSA Partners Font Management Case Study - Chicago Font Symposium

  • 1. VSA Partners Case Study VSA PARTNERS: Managing Fonts in a Fast-Paced Agency
  • 2. VSA Partners Case Study Chris Stuart •  IT Manager •  9 years serving creative agency IT needs
  • 3. VSA Partners Case Study VSA Partners •  30 year old agency •  Offices in Chicago, NYC and Detroit Notable clients:
  • 4. VSA Partners Case Study Life Before Universal Type Server •  Single user font management •  Ad-hoc installed with an system image •  Not really updated
  • 5. VSA Partners Case Study Server Configuration •  One Universal Type Server •  Client Licenses: 180 •  Core Client Licenses: 120 •  LDAP & Kerberos Single Sign-on •  Serve fonts to all offices from Chicago
  • 6. VSA Partners Case Study Universal Type Server Initial Configuration •  Management of multiple font collections serving disparate creative teams •  Consistent and reliable server •  Easy server configuration •  Local administration •  Three teams separated into separate workgroups •  Local personal workgroups
  • 7. VSA Partners Case Study Initial Configuration Challenges •  Local personal workgroups •  Users shared fonts •  Font compliance nonexistent •  Multiple cuts of the same font in different formats •  Lack of consistency
  • 8. VSA Partners Case Study Universal Type Server Reorganized Configuration •  Ensure font licensing compliance •  IT & Legal department push •  Built New Workgroups •  Old Fonts •  Client Font Workgroups •  Adobe Font Folio •  VSA Fonts •  Reintroduced Personal Workgroups
  • 9. VSA Partners Case Study Compliance Strategy •  Licensed Adobe Font Folio •  All fonts purchased by IT •  Requests made through helpdesk •  IT uploads fonts to server •  IT tracks licensing with UTS •  IT can now view server-based personal workgroups
  • 10. VSA Partners Case Study From the Client User’s Perspective •  Easy access to font collection •  Ability to search and browse fonts •  Precise font activation •  Better ability to manage font libraries •  Standard part of creative toolset •  Easily recognized by new employees
  • 11. VSA Partners Case Study Core Client User’s Perspective •  Users who need fonts who don’t know that they do •  Account Management, Project Management, Strategy, Copywriters, Finance, etc. •  People who use Acrobat, PowerPoint, Keynote, Office •  Headless, so no user interaction