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SANDOW: Universal Type Server Implementation Case Study

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Director of Creative Operations, Michael Shavalier from global publisher and media company SANDOW takes us on an exploration of the branding consistency and licensing compliance issues that they solved through the implemetation of Universal Type Server.

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SANDOW: Universal Type Server Implementation Case Study

  1. 1. HOW SANDOW WRANGLES FONTS ACROSS BRANDS Guest Speaker: Michael Shavalier Host: Jim Kidwell
  2. 2. MICHAEL SHAVALIER DIRECTOR OF CREATIVE OPERATIONS • Previously Village Voice’s Design Director • Managed art departments across country • Exhibited early signs of creative talent and OCD tendencies.
  3. 3. WHO IS SANDOW? • Global publishing and media company • Brands spanning design, luxury, fashion and beauty • Currently a total of 10 brands • Rapidly growing
  4. 4. WHY IS FONT MANAGEMENT IMPORTANT TO SANDOW? • Brand consistency • License compliance
  5. 5. BRAND CONSISTENCY • Separate design groups with overlap • Synergy and cross-pollination between brands
  6. 6. LICENSE COMPLIANCE • Different font needs for two halves of the house • Managing access
  7. 7. WHAT WERE THE BIGGEST IMPLEMENTATION CHALLENGES? • Integration of many companies and brands • Tens of thousands of fonts in multiple locations • Multiple copies and versions of the same fonts • Open system • Design issues • Compliance concerns
  8. 8. WHY UNIVERSAL TYPE SERVER? • Control in setting up users and groups • Serving fonts • Compatibility with creative software • Technical support
  9. 9. WHAT IS MOST CRITICAL? • Remote access • Synchronization • Active Directory
  10. 10. IMPLEMENTATION PROCESS 1. Me + an IT Person 2. Determine best structure across all brands 3. Locked down ALL fonts 4. Assess licensing status 5. Built sets and workgroups 6. Internal training
  11. 11. BEST PRACTICES 1. Identify how your users need to use the system 2. Determine workgroup structure 3. Audit fonts 4. Scrub fonts 5. Make clean sets 6. Set-up groups 7. Set-up font leads BONUS: Carve out time to set-up your structure
  12. 12. STATUS TODAY • Rolled out to 3 brands • 4th brand in-process • Finishing replacing a few other font management product • Downgrades from UTC to Core Client
  13. 13. FUTURE STEPS • More groups • More users • Integrating more brand • Additional license auditing • Exploring Universal Type Server reporting
  14. 14. Q & A Sandow www.sandow.com Universal Type Server www.typeserver.com Font Management Best Practices www.extensis.com/fmbpg CONNECT @extensis @sandow @jimkidwell blog.extensis.com

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