SOME OF THE WAYS
IN WHICH WE’VE HELPED
Brand idea-inspired Since launching the new
85 new “Imagination brand in 2007, NYC tourism
Breakthroughs,” creating In the first four months after the launch, the museum has increased by 5% and
$25 billion in additional attracted a 600% surge in visitors and 400% boom in tourism spending by
revenues. new members. 13.31%.
Every Unilever business,
from China to Argentina,
embraced the brand idea of
adding vitality to life. The
idea continues to be used
to determine which
businesses to invest in,
Helping Target deliver more which to exit from, and
Targetness through where to innovate (almost
a simpler architecture €1 billion a year is spent on
and new product brands. vitality-driven innovation).
The new vitality-inspired
Created new business offer Knorr Vie drink has sold
that helped Mercedes over 60 million bottles.
extend its brand beyond By June 2008 Unilever was
automotive and into achieving an underlying
services. sales growth close to 8%.
From the day it opened,
London’s Tate Modern was In its first five years, Orange
a huge success, attracting attracted a huge and Within the UK, brand
double its target visitor unusually loyal customer recognition has already
numbers and becoming the base of 7 million people. reached 85% and globally,
most popular art gallery in Year after year, Orange recognition is over 50%.
the world. After a year, scored highest of the Sponsorship exceeded
Tate’s overall annual visitor mobile networks on expectations with partners
numbers had risen 87% to customer satisfaction, and Created a new business spending more than €400
7.5 million. As the wrote in lowest (less than 15%) on model and raised $100 million in the first year and
May 2005, Tate “has churn. By the time France million to combat AIDS in the 2012 Olympic games Created a new online social
changed the way that Sony Ericsson increased its Telecom bought the Africa, Inspi(RED) is the are setting records for commerce experience to
Britain sees art, and the income by 139% to €362 business, it was worth an biggest-selling t-shirt in generating more money transform the UK’s largest
way the world sees Britain.” million. astonishing €25 billion Gap history. than any previous games. home shopping retailer.
Michael Wolff and Wally Olins set up Wolff Olins in 1965. The 80s was the great age of corporate identity.
Wally wrote the book. We worked For 3i, Q8 and
In the 60s, we did convention-breaking design work for Prudential. Repsol took us into Spain. And we created
big companies like boc, for government bodies like a little banking brand in Britain called First Direct.
Camden and for the Beatles.
We started the 90s with Europe’s biggest corporate
In the 70s, we pioneered corporate identity for P&O. identity project, BT, and then morphed into branding with
And with tough economic times in Britain, we moved into Orange, then Heathrow Express. And we closed
France with Colr and Germany with Aral. the decade by opening in New York.
In the 00s, we’ve become a world business with GE, Oi,
PwC and (RED) in the Americas. Beeline, London 2012,
Macmillan, Sony Ericsson, Tate and Unilever in Europe.
And Airtel, Sony, Tokyo Metro and Wacom in Asia.