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IAITAM Spring ACE, Extensis Presentation

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Fonts, you mean I have to worry about compliance there too?

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IAITAM Spring ACE, Extensis Presentation

  1. 1. FONTS? YOU MEAN I HAVE TO WORRY ABOUT COMPLIANCE THERE TOO? Presented by Jim Kidwell
  2. 2. 2 Jim Kidwell Senior Product Marketing Manager • Writer • Speaker – SXSW, Future of Web Design, Webvisions, TFM&A and many more • Design software expert • Font nerd • @jimkidwell on Twitter
  3. 3. 3 Agenda • What is compliance? • Risks of non-compliance • Real-world usage data and risks • How to build a compliance workflow • Techniques to use
  4. 4. 4 What is font compliance? • Fonts are licensed like software – EULA • Should be tracked the same as software • Need to be budgeted the same as software
  5. 5. 5 Top risks • Not understanding font EULAs • Using fonts for an unlicensed purpose • Transferring fonts improperly • Creating comps with unlicensed fonts • Improperly tracking
  6. 6. 6 What has happened? • Cher sued for $5 Million (1/2017) • NBCUniversal sued for $3.5 Million (7/2012) • TBS & TitleBoy sued: destruction of materials (2/2012) • Microsoft sued for $1.4 Million (4/2013) • NBCUniversal’s Wizarding World of Harry Potter sued for $1.5 Million + destruction of materials (7/2011) • Mixpanel sued for $2.0 Million (3/2013) • Rick Santorum’s agency sued for $2.0 Million (8/2011)
  7. 7. 7 DATA ABOUT EULAs (font licenses)
  8. 8. 8 Designers don’t read licenses
  9. 9. 9 Designers don’t read licenses
  10. 10. 10 When designers read them
  11. 11. 11 They are confused
  12. 12. 12 TRADING AND TRANSFERRING FONTS
  13. 13. 13 Personal fonts to the office
  14. 14. 14 Personal fonts to the office
  15. 15. 15 Have designers traded fonts?
  16. 16. 16 Have designers traded fonts?
  17. 17. 17 HOW TO CREATE DESIGN COMPS?
  18. 18. 18 How to create design comps • 93% Use fonts already have • 56% Download new free fonts • 26% Purchase fonts before client approval • 32% “Locate” a copy of the font online
  19. 19. 19 TRACKING YOUR STUFF
  20. 20. 20 Many licenses = Problems tracking Do you have problems tracking what you are licensed to do with each of your fonts?
  21. 21. 21 Many licenses = Problems tracking Do you have problems tracking what you are licensed to do with each of your fonts?
  22. 22. 22 Employers aren’t making it clear Does your place of employment have a clear font licensing policy and font purchase procedure?
  23. 23. 23 Employers aren’t making it clear Does your place of employment have a clear font licensing policy and font purchase procedure?
  24. 24. 24 HOW TO MAINTAIN COMPLIANCE
  25. 25. 25 Font licensing policies 1. How do you buy new fonts? 2. How do you create comps? 3. Do you have existing procedures? 4. Who collects all the licenses, purchase records?
  26. 26. 26 Assess your existing collection 1. Do you have purchase records? 2. What are your rights and limits? • Number of licenses? • Packaging, Logos, PDF embedding? • Web Font use? • Embedded into Applications?
  27. 27. 27 Train everyone 1. Management 2. Procurement 3. Designers 4. New employees 5. External contractors
  28. 28. 28 Track usage and respond 1. Locate and track all license data 2. Implement periodic reporting 3. Number of licenses required 4. New or expanded use types 5. Act on findings
  29. 29. 29 Summary: What can you do? 1. Font licensing policy 2. Assess your current collection 3. Train everyone 4. Track your usage
  30. 30. 30 Techniques to use 1. Workgroup access 2. Permissions configuration 3. Periodic font usage reporting & true-up 4. Implementing a preview-only workgroup 5. Extending compliance to ALL users
  31. 31. 31 Preview-only font distribution 1. Sequester fonts of unknown origin 2. Research upon need 3. Contact foundry for records 4. Purchase if records not available
  32. 32. 32 Compliance for all users
  33. 33. 33 RESOURCES Font Management Resources www.extensis.com/iaitam
  34. 34. 34 About Extensis • Founded in 1993 • 100+ employees worldwide • Support from locations in:  USA  UK  France  Germany  Australia  Latin America

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