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Blog to Membership Site in 83Easy Steps…   Ben Edwards   http://MoneySmartLife.com   @moneysmart
Day #1
Mistake #1
Mistake #2
Day #2
What About Membership Sites?
Common Challenges1) Technical Overwhelm2) Build It and They Will Come
Solutions1) Simplify Technical Decisions2) Marketing Tools
Decision Funnel1) Technical Expertise2) Timeframe3) Budget
Technical Expertise•   PHP Scripts    • Install    • Edit•   Integration    • Email    • PayPal
Timeframe  1) Learn  2) Launch  3) Support
Budget•   Single vs Recurring Cost•   Hiring Help•   Support & Upgrades•   Additional Features & Upsells
Membership Software Types
Compare Options
Comparing Features• Membership Levels• Content   • Scheduling   • Delivery• Integration   • Email   • Shopping Cart / Paym...
Comparing Feature Example
What If You Change Your Mind?
Conversion Tips• Separate Install• Organize Content• Planning   • Membership Site Blueprint -http://puu.sh/12hYS
WishList Example
Marketing Tools• Existing Readers   • Email   • Video• Potential Readers   • Free Reports   • Content Teasers   • Opt-In
Email  1) Aweber  2) MailChimp  •   Newsletter  •   Auto Responder
Video  1) LeadPlayer  2) Easy Video Player  •   Call To Action  •   Sublist Opt-in
Reader Opt-In  1) Popup Domination  2) Hello Bar  •   Attention Grabbing  •   Make an Offer
Engagement -> Testimonials• Weekly Emails• Accountability Partners• Calls / Webinars• Contests• Public Commitment
Membership Software Offershttp://Only9Minutes.com/FINCON•Digital Access Pass•WishList Member•Ruzuku
Moving from Free to Paid Content: How to Turn Your Blog Content into a Membership Site - Ben Edwards
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Moving from Free to Paid Content: How to Turn Your Blog Content into a Membership Site - Ben Edwards

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Moving from Free to Paid Content: How to Turn Your Blog Content into a Membership Site - Ben Edwards

  1. 1. Blog to Membership Site in 83Easy Steps… Ben Edwards http://MoneySmartLife.com @moneysmart
  2. 2. Day #1
  3. 3. Mistake #1
  4. 4. Mistake #2
  5. 5. Day #2
  6. 6. What About Membership Sites?
  7. 7. Common Challenges1) Technical Overwhelm2) Build It and They Will Come
  8. 8. Solutions1) Simplify Technical Decisions2) Marketing Tools
  9. 9. Decision Funnel1) Technical Expertise2) Timeframe3) Budget
  10. 10. Technical Expertise• PHP Scripts • Install • Edit• Integration • Email • PayPal
  11. 11. Timeframe 1) Learn 2) Launch 3) Support
  12. 12. Budget• Single vs Recurring Cost• Hiring Help• Support & Upgrades• Additional Features & Upsells
  13. 13. Membership Software Types
  14. 14. Compare Options
  15. 15. Comparing Features• Membership Levels• Content • Scheduling • Delivery• Integration • Email • Shopping Cart / Payments • Forums
  16. 16. Comparing Feature Example
  17. 17. What If You Change Your Mind?
  18. 18. Conversion Tips• Separate Install• Organize Content• Planning • Membership Site Blueprint -http://puu.sh/12hYS
  19. 19. WishList Example
  20. 20. Marketing Tools• Existing Readers • Email • Video• Potential Readers • Free Reports • Content Teasers • Opt-In
  21. 21. Email 1) Aweber 2) MailChimp • Newsletter • Auto Responder
  22. 22. Video 1) LeadPlayer 2) Easy Video Player • Call To Action • Sublist Opt-in
  23. 23. Reader Opt-In 1) Popup Domination 2) Hello Bar • Attention Grabbing • Make an Offer
  24. 24. Engagement -> Testimonials• Weekly Emails• Accountability Partners• Calls / Webinars• Contests• Public Commitment
  25. 25. Membership Software Offershttp://Only9Minutes.com/FINCON•Digital Access Pass•WishList Member•Ruzuku

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