The State of Fonts & Font Management - Chicago IDUG

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Slides from the short presentation to the Adobe InDesign User Group in Chicago

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The State of Fonts & Font Management - Chicago IDUG

  1. 1. Presented by Jim Kidwell The State of Fonts, Font Management & Web Fonts
  2. 2. Extensis •  Software for Creative Pros •  Makes •  Suitcase Fusion •  Universal Type Server •  Portfolio Server •  Serves Web Fonts •  WebINK •  Around 20 years
  3. 3. We know fonts
  4. 4. Designers & Fonts •  Most use FM software •  Many large collections •  Largest 231,994 fonts •  Average of 4,512 fonts
  5. 5. Font Managers from Extensis
  6. 6. Web Font Service
  7. 7. User Survey Reveals Font Risks
  8. 8. Top Risks •  Not understanding font EULAs •  Using fonts for an unlicensed purpose •  Transferring fonts improperly •  Creating comps with unlicensed fonts •  Improperly tracking
  9. 9. What could happen? Really?
  10. 10. What has happened? •  NBCUniversal sued for $3.5 Million (7/2012) •  TBS & TitleBoy sued: destruction of materials (2/2012) •  Microsoft sued for $1.4 Million (4/2013) •  NBCUniversal’s Wizarding World of Harry Potter sued for $1.5 Million + destruction of materials (7/2011) •  Mixpanel sued for $2.0 Million (3/2013) •  Rick Santorum’s agency sued for $2.0 Million (8/2011)
  11. 11. Let’s talk EULAs (licenses)
  12. 12. Designers don’t read licenses 17% 27% 29% 25%
  13. 13. Designers don’t read licenses
  14. 14. When we read them 28% 29% 21%
  15. 15. We are confused
  16. 16. And yet, we move onward Do you understand what you can do with the fonts that you license?
  17. 17. And yet, we move onward Do you understand what you can do with the fonts that you license?
  18. 18. So, what can you do?
  19. 19. Font Licensing Policies 1.  How do you buy new fonts? 2.  How do you create comp? 3.  Do you have existing procedures? 4. Who collects all the licenses, purchase records?
  20. 20. Assess Your Existing Collection 1.  Do you have purchase records? 2.  What are your rights and limits? •  Number of licenses •  Packaging, Logos, PDF embedding? •  Web Font use? •  Embedded into Applications?
  21. 21. Train Everyone 1.  Manager / Boss 2.  Coworkers 3.  New employees 4. External contractors
  22. 22. Track Usage & Respond 1.  Periodic reporting 2.  Number of licenses required 3.  New or expanded use types 4. Act on findings
  23. 23. Licensing: What can you do? 1.  Use a font manager & web font service 2.  Create a font licensing policy 3.  Assess your current collection 4. Train everyone 5. Track your usage
  24. 24. Demos •  Suitcase Fusion 5 •  Universal Type Server 4 •  WebINK
  25. 25. Contact, Resources, Q&A Jim Kidwell, Extensis www.extensis.com @jimkidwell Font Management Best Practices Guides http://www.extensis.com/fmbpg Font Licensing Survey Report http://www.extensis.com/font-management/survey-report-hidden-risks-font-misuse/ Fonts used in this presentation •  Rooney Pro from Jan Fromm •  Fresco Sans from OurType

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