1. Ray Poynter Market Research in English
Course
July 2014
Quiz 0
Part A
Question 1
Qualitative research is mostly about?
1) Who?
2) What?
3) Why?
Question 2
Can we believe what people say?
1) Always
2) Sometimes
3) Never
Question 3
In a focus group, do the participants influence each other?
1) Yes
2) No
Question 4
Should a discussion guide be long or short?
1) Long
2) Short
3) Different people have different opinions
Question 5
Can focus groups be conducted online in Japan?
1) Yes, but most are still face-to-face
2) Yes, and most are already online
3) No

2. Part B
Question 6
Is qualitative data normally structured or unstructured?
1) Structured
2) Unstructured
Question 7
Is qualitative analysis subjective?
1) No
2) Yes
Question 8
What does triangulation mean?
1) Using three pieces of data
2) Finding three main conclusions
3) Using other sources of information to support the analysis
Question 9
Which of these can be used to analyse qual data?
1) Paper, scissors, and highlighters
2) Word and Excel
3) Specialist computer software, such as NVivo
Question 10
Qualitative analysis is about?
1) Discovering the facts
2) Proving a theory
3) Creating a useful story

3. Answers 02
Part A
Q1 3
Q2 2
Q3 1
Q4 3
Q5 1
Part B
Q6 2
Q7 2
Q8 3
Q9 All of them, 1, 2, & 3
Q10 3