The document provides details about Egnyte's participation in the Executive Leaders Network: IT & Security Leaders Conference 2022 taking place on October 6th, 2022 at Reading Select Car Leasing Stadium in the UK. Egnyte will host a roundtable discussion and have a booth at the event to promote their content security, compliance and collaboration capabilities to over 150 senior IT, security, data protection and privacy leaders attending. The document outlines Egnyte's objectives, staffing, booth strategy, and materials to educate attendees on Egnyte's solutions.

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© 2022 Egnyte Inc. All Rights Reserved. | Confidential | www.egnyte.com
Executive Leaders Network:
IT & Security Leaders
Conference 2022
Thursday, October 6th, 2022 - 8:00am to 4:20pm
Reading Select Car Leasing Stadium

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Event Overview
• What: IT & Security Leaders Conference 2022
• The Executive Leaders Network provides an event to reconnect face-to-face with senior IT, security, data protection, and privacy
leaders from across the UK for an unforgettable day filled with insightful stories about real-world business challenges and
opportunities. We gather as a 150+-strong group for an agenda jam-packed with industry stories, Q&A, panel debates, fireside
chats, an exhibition area, and networking.
• Audience: IT, security, data protection, and privacy leaders from across the UK (various verticals)
• When: October 6th, 2022 (Event Day, registration: 7.00am - 8.30am, Light Breakfast: 08:15am, Event Start/Finish: 9:00am - 4:20pm):
Egnyte Team to to be registered and meet at booth by 8:30am
• Where: Reading Select Car Leasing Stadium, Junction 11, M4, Reading, RG2 0FL, United Kingdom
• Egnyte Presence:
• Egnyte booth at Windsor Lounge
• Host a 40-minute roundtable discussion with 8/10 delegates
• 8 x pre-arranged 20-minute business meetings
• 3 x stand introductions (5 minutes)

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Event Agenda

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Floor Plan - Egnyte Booth Location

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Booth Graphics
Monitor

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Staffing
Name Title Responsibility
Jeff Sizemore Chief Governance Officer Exec / Roundtable Discussion with 8/10
Delegates / 1-2-1 Meetings (Details to follow)
Sameer Bhatia VP, Professional Services Exec / Roundtable Discussion with 8/10
Delegates / 1-2-1 Meetings (Details to follow)
Alex Hamilton
Commercial Account Manager EMEA Rep / Booth Conversations & Lead
Scans / 1-2-1 Meetings (Details to follow)
Jack Edwards Commercial Account Executive EMEA Rep / Booth Conversations & Lead
Scans / 1-2-1 Meetings (Details to follow)
Fadi Ford Field Marketing Manager EMEA Rep / Booth Conversations & Lead
Scans

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Roundtable Agenda
• Roundtable Session Times: 10:25 am - 11:05 am
• Slide check: 09:05 am
• Room: Box 6

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Key Objectives
As a whole:
• Position Egnyte & educate on content security, compliance and collaboration capabilities
• Show up in a creative & memorable way that is attractive and upholds brand characteristics and
personality
• Present Egnyte’s strong position within Cybersecurity and advise on best practices
2 primary DG objectives:
● Booth visitors: 60 (6 meetings at $36k ARR)
● 1:1 meetings (scheduled pre-event): 8 (8 meetings at $48k ARR)
Total: 14 meetings at $84k ARR

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Giveaways & Raffle
•Giveaways
• Egnyte branded bottles, pens,
notebook, hats, torches for everyone
that is scanned
• 8 x Egnyte branded bags for 1-2-1
meetings
• Raffles
• 1 x Apple Watch Series 3 (Scan Badge
to be entered into raffle draw, winner
will be contacted after the event)
*T&C applies

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Who Is Egnyte?

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Messaging
• Challenge – Position Egnyte as a thought
leader in content security and platform by
increasing visibility and establishing industry
brand and role.
• Objective – Showcase Egnyte portfolio and
be recognised globally as a secure content
platform and a player. Provide relevant and
insightful industry reports to reinforce
Egnyte’s role in the cybersecurity industry.
• Simple, Seamless, Secure
• Modern File Collaboration and trusted by
thousands of Firms Worldwide
•Mission Control for Content-Critical
Businesses

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IT & Security Leaders Conference 2022 Resources
Asset Link
Brief https://docs.google.com/document/d/1GQMl1hBPd2eRlRBU__9HwLLOdQ_wAWoO-pjZu-FnjRw/edit
Event https://elnevents.com/transformation
Landing Page https://pages.egnyte.com/aec-autodesk-university.html
3 Key Focus Areas for Cybersecurity -
Neil LinkedIn Blog
https://www.linkedin.com/pulse/3-key-focus-areas-cybersecurity-data-privacy-leaders-neil-k-jones
5 Cybersecurity Trends Report - Neil
Blog
https://www.egnyte.com/blog/post/5-cybersecurity-trends-impacting-mid-sized-organizations-in-2022
Salesforce Campaign TBC
Registration/Attendance tracker https://executiveleaderscom-my.sharepoint.com/:x:/r/personal/steve_ashton_executive-
leaders_com/_layouts/15/Doc.aspx?sourcedoc=%7Bd34795a3-4105-4511-a313-
d3e863ab46cc%7D&action=edit&activeCell=%27Instructions%27!C21&wdinitialsession=f1082b70-79ce-
4130-88c7-
8a5a7619e7b1&wdrldsc=2&wdrldc=1&wdrldr=AccessTokenExpiredWarning%2CRefreshingExpiredAcces
sT&cid=46a56d26-dc64-4b0b-bcb1-4660dce5950f
1-2-1 Meeting Tracker (Final list TBC) https://executiveleaderscom-my.sharepoint.com/:x:/r/personal/steve_ashton_executive-
leaders_com/_layouts/15/Doc.aspx?sourcedoc=%7Bd34795a3-4105-4511-a313-
d3e863ab46cc%7D&action=edit&activeCell=%27Instructions%27!C21&wdinitialsession=f1082b70-79ce-
4130-88c7-
8a5a7619e7b1&wdrldsc=2&wdrldc=1&wdrldr=AccessTokenExpiredWarning%2CRefreshingExpiredAcces
sT&cid=46a56d26-dc64-4b0b-bcb1-4660dce5950f

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Booth Strategy
•Bold, eye catching booth design
•Monitor with Egnyte video playing
•Drive Attendance / Engagement
•Pre-event communications by organiser
•Social promotions driving booth attendance by organiser
•Giveaways
• Egnyte branded bottles, pens, notebook, hats, torches for everyone that is scanned
• 8 x Egnyte branded bags for 1-2-1 meetings
• Raffles
• 1 x Apple Watch Series 3 (Scan Badge to be entered into raffle draw, winner will be
contacted after the event) *T&C applies
•Educate the Audience
•Egnyte 1-Pager handout

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Lead Strategy
• Lead Scanners will be imported after the event:
• Lead Follow Up – extremely important input
• Hot Lead – goes to AE/SDR for follow up
• Cold Lead (booth scans, no action during convo) – goes into database for nurture
• Follow Up Notes
• Post Show email sent to those engaged at 1:1 meetings and booth. CTA: demo requests, 1:1 meeting

15. Know before
you go

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Tradeshow Details
AV/Equipment Etiquette - We will have an Egnyte
Video playing.
Booth Staff Attire
• Egnyte Polo or Smart Casual
Lodging – Please book your own
Badge Pick Up – October 6th, 2022 registration:
7.00am - 8.30am at Reading Madejski Stadium
Pre-Event Staff Meeting
• 27th & 28th September
Booth Hours / Etiquette

17. See You
In Reading!

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Thank You!