SOCIAL SocialPages™ Partner GearsGET MORE EXPAND YOUR SOCIALPAGES CAPABILITIESVALUE FROM Want to publish more compelling Facebook content? Need to convert Facebook fans into email subscribers? If you’re like mostFACEBOOK marketers, managing multiple solutions to achieve social success is daunting. With ExactTarget SocialPages™ Partner Gears, you get acontinually expanding toolkit of apps that enable you to get more value from Facebook fan pages,while streamlining your social management tools into a single, integrated platform.ExactTarget Partner Gears integrate with third-party applications to bring specialized functionality,like fCommerce (Facebook commerce), contests, and dynamic content together with the intuitive,drag-and-drop SocialPages editor. Now you can view your outbound emails and scheduledFacebook posts alongside important analytics and campaign schedules. And because PartnerGears are housed within the ExactTarget Interactive Marketing Hub®, your Facebook presencebecomes an integrated part of your cross-channel campaigns—not just another siloed element.MOONTOAST GEAR STRUTTA GEARThe Moontoast social commerce app allows you to acquire, Building social promotions using Strutta’s SocialPages Gearengage, and sell to customers directly from social networks— gives you the power to grow your audience across Facebookeliminating the need for consumers to leave the site they’re and email, energizing your content and boosting sales with leadsbrowsing. Plus, leads from social sales or promotions can that are directly integrated with ExactTarget.feed directly into your ExactTarget database, helping you With Strutta, you can:add to lifecycle campaigns or target contacts for ongoingcommunications. • Run advanced social sweepstakes and giveaways to quickly acquire new fans and subscribers.With the Moontoast Gear, you can: • Launch user contests to increase fan engagement • Shorten the sales cycle by putting purchasing through content submissions and sharing. capabilities and promotional offers directly on your • Capture leads from Facebook and funnel them into your Facebook fan pages. ExactTarget email lists or data extensions. • Support the sale of digital and physical goods, group- buy scenarios, and flash sales across social networks. • Sync fCommerce data with email marketing efforts using lists or data extensions.
SOCIAL SocialPages™ Partner Gears WITH EXACTTARGET SOCIALPAGES™ PARTNER GEARS, YOU GET A CONTINUALLY EXPANDINGGET SMART CONTENT GEAR TOOLKIT OF APPS THAT ENABLE YOU TO GET MORE VALUE FROM FACEBOOK FAN PAGES, WHILEGet Smart Content allows you to personalize web pages to providevisitors with the right content and call to action at the right time. By STREAMLINING YOUR SOCIAL MANAGEMENTintegrating the powerful targeting capabilities of Get Smart Content TOOLS INTO A SINGLE, INTEGRATED PLATFORM.with SocialPages, you can easily add dynamic content to yourFacebook Tabs and connect your social and digital channels to yourwebsite to better guide leads through your sales lifecycle. THE BOTTOM LINE The expanded capabilities of ExactTarget’s SocialPagesWith the Get Smart Content Gear, you can: Partner Gears allow you to collect actionable data through • Use geo-targeting to provide relevant information based on Facebook. And because Partner Gears are housed within the a visitor’s location. Interactive Marketing Hub along with your other important messaging channels, you can easily use the data you’ve • Test Facebook Tab content using A/B testing functionality to collected to segment and target customers across multiple continually improve performance and increase leads. campaigns and channels. • Integrate Facebook campaigns with cross-channel marketing efforts. Contact SocialSalesSupport@ExactTarget.com to learn more.